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 June 13, 2014


The LP Industry's #1 News Source - Informing, Educating and Instilling a Sense of Community

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News Brief - Sponsored by WG Security Products

Hot from the 2014 NRF LP Conference

NRF Honors Law Enforcement, Loss Prevention Professionals at LP Conference The NRF yesterday presented its annual Ring of Excellence, Law Enforcement Retail Partnership and Retail Case of the Year awards during the NRF Loss Prevention Conference and EXPO. The 2014 award recipients are as follows:

Loss Prevention Case of the Year Award went to Barry Vaughn, area investigator, Old Navy. This award recognizes investigators whose work has made a significant impact on their companies, communities and industry. Vaughn is being recognized for his work uncovering a complex, multi-state scheme involving fraudulent debit card purchases worth more than $500,000.

Ring of Excellence Award went to Dan Doyle, senior vice president and chief human resources officer, Beall’s Department Stores. This award recognizes pioneers in the retail LP community whose honor, integrity and character serve as an example. Doyle, an LP veteran and industry leader, is being honored for his contributions, achievements and outstanding leadership throughout a 40-year career.

Law Enforcement Retail Partnership Award went to special agents with the Los Angeles office of the Federal Bureau of Investigation; Los Angeles Sheriff’s Department. This award acknowledges law enforcement professionals or agencies that have gone above and beyond the call of duty to support the retail industry in combating fraud and other types of losses. The 2014 recipients were selected for their work with a local retailer in a six-month investigation of a large-scale criminal enterprise suspected of selling stolen infant formula and other perishable items. Click here to read more about these awards given.

Law enforcement supports retailers at NRF’s Loss Prevention EXPO 
Yesterday at the NRF Fusion Center, law enforcement agencies from multiple levels of government reached out to retail loss prevention professionals with the goal of exchanging information and building partnerships. Now in its sixth year, the NRF Fusion Center is a place where you can actually see partnerships forming as law enforcement officers from local, state and federal agencies meet with retail loss prevention teams to discuss how they can collaborate in the fight against retail crime. This year, 22 agencies, including the Department of Homeland Security, U.S. Secret Service, U.S. Marshal’s Office, Broward County Sheriff’s Office, Los Angeles Police Department and collaborations such as the Coalition of Law Enforcement and Retail (CLEAR) are just a few of the agencies supporting the effort. (Source nrf.com)

NRF Urges Congress to Avoid Tax Reform 'Distractions' 
With tax reform on the agenda in Congress this summer, NRF is urging lawmakers to stay focused on a comprehensive approach that would lower rates to globally competitive levels and not get distracted by piecemeal issues or be tempted to spend the revenue that is saved. “A lower rate ... will help businesses to expand and create jobs, which boosts the overall economy and puts more money in the pockets of American consumers and families,” NRF and other business groups said in a letter to the heads of the House and Senate tax-writing committees this week. (Source nrf.com)

P.F. Chang's confirms theft of customer card data 
Restaurant chain P.F. Chang's China Bistro confirmed Thursday that customer data and debit card information was stolen in a data breach at its store locations. The restaurant chain said in a statement that it first learned of the security breach from the US Secret Service on June 10. In addition to assisting in the federal investigation, P.F. Chang's said it has retained a team of third-party forensics experts to determine the scope of the exposure. They are urging guests to be vigilant about checking their credit card statements. And the company is temporarily moving to old-style card imprint system that produces carbon copies of the credit card for the card holder's signature. (Source cnet.com)

Federal court rules police need warrant for cell phone location tracking
The 11th US Circuit Court of Appeals unanimously ruled (PDF) on Wednesday that police must obtain a warrant to track mobile users' location data. This means cell phone carriers are not obliged to hand over users' location history to police unless a warrant in produced. The original case that led to this decision involved a man named Quartavius Davis who was convicted by a jury for taking part in a string of armed robberies in businesses such as Wendy's restaurant, Little Caesar's restaurant, and Amerika Gas Station. (Source cnet.com)

When chatbots could become a real security threat 
Whether a computer-powered chatbot recently passed the Turing Test for artificial intelligence is debatable, but there's little doubt that the growing sophistication of the conversation programs could one day make them a threat to corporate security, an expert says. The closer chatbots get to convincingly imitate the average middle-class American in casual conversation, the greater threat they will become to U.S. companies and ordinary people. Some of the techniques criminals use today to snare victims, such as phishing and social engineering, could become much more effective through the use of the programs, says Kyle Adams, chief software architect for Juniper Networks' intrusion prevention system WebApp Secure. (Source csoonline.com)

Expedia.com is open for bitcoin business 
Expedia.com is now accepting bitcoin for online hotel reservations. That announcement comes on the heels of Reeds Jewelers also launching Bitcoin as a payment option online and in its 64 bricks-and-mortar locations. Both companies are working with Bitcoin payment processor Coinbase Inc., which also counts among its clients Overstock.com, No. 31 in the Internet Retailer Top 500 Guide. Overstock began accepting bitcoin in January 2014 and has done more than $1 million in sales with the cryptocurrency. In the first 24 hours of accepting the digital currency, shoppers placed 840 orders using it, accounting for $130,000 in revenue, the retailer says. (Source internetretailer.com)

Online Credit Card Fraud Up a Staggering 11%  Launched this week at the NRF Loss Prevention Conference and Expo in Fort Lauderdale, the US Retail Fraud Survey 2014 has reported a substantial increase in online credit card fraud. Fraudulent use of credit cards, the biggest area of online loss for many US retailers, is up by 11% since last year, the survey revealed. Published by Retail Knowledge and sponsored by intelligent cash handling experts Volumatic and payment experts Kount, the US Retail Fraud Survey 2014, now in its second year, is the most extensive report into the systems, processes and strategies of 100 of the US’s top retailers. The latest report shows that, currently, online sales account for an average of 6% of sales. In the next three years retailers are estimating to achieve 15% of sales to be made online. Considering this anticipated rise in online sales and the dramatic increase of online credit card fraud, the role of online fraud prevention will be even more important. Vice Presidents of Loss Prevention will need to be more involved in profit protection in all sales channels, not just stores. To read more click here.

Kroger named Employer of the Year by the Marriott Foundation for People with Disabilities for their hiring program

Lowe’s introduces virtual 3-D room remodeling for customers


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MO. # Cases $ Amount
Jan 91 $28,694,545
Feb 78 $62,949,449
Mar 76 $24,748,992
Apr 87 $25,056,828
May 95 $205,646,464
Total 522 $347,096,278



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MO. 2013 2014 %ñò
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Northern Michigan University, located in Michigan’s incredible Upper Peninsula, offers one of the only baccalaureate loss prevention management programs in the United States. It is offered completely online and accepts up to 92 transfer credits. An affordable investment into a dynamic and growing profession. Learn more here




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ORC a hot topic at this week's NRF LP Conference and Expo 
Broward County Sheriff Scott Israel spoke this week at the NRF Loss Prevention Conference and Expo. "South Florida, unfortunately, is one of the top locations for organized retail crime," Israel said. On average, Florida loses about $100 million in tax revenue because of retail theft.  Additionally, here's what others had to say on the topic: "Organized retail crime hurts, whether it's a small operation or a national firm," said Dave Dagney, director of national events at Macy's. "It has the potential to take a small retailer out of business." And Dave Collins, senior manager of loss prevention at Sterling Jewelers, said one way retailers can protect themselves is to create a relationship with local police. "[The police] know who the bad guys are," he said. (Source sun-sentinel.com) (Source bizjournals.com)

N.H. Retailers’ Association presents the 2014 Law Enforcement Partner of the Year award  The N.H. Retailers’ Association recently recognized the Police Department, and Officer Tracy Hayes in particular, for their efforts in addressing retail theft, one of the most common crimes in Rochester. During a recent ceremony, Attorney General Joe Foster presented the 2014 Law Enforcement Partner of the Year award to Police Chief Michael Allen. The award was given to Hayes, and the department as a whole. Over the past year, Hayes took the lead on launching the website Retailerslink.com through which retailers can share information on retail theft activities and trends in the local area. The website, which started last year, is available to retailers at no cost. (Source fosters.com)

Cross-dressing trio of women wanted for stealing from Dollar General in Lufkin, TX  According to Police, officers were alerted to a theft and once they arrived at the store, a store employee told police three black females had walked and filled a purse with different products. The bandits then left without paying for the goods. One of the employees was able to identify the thieves and gave officers their names as well as a license plate number for the car they were driving. Officers have not been able to find the burglars since the report. A police report shows the thieves took alcohol, electronics and clothing. (Source ketknbc.com)

Suspect tried to steal Nicorette, razors from Target   
East Lampeter Township Police are looking for a man they say tried to pilfer nearly $800 worth of Nicorette gum and Gillette razors from the Target Wednesday afternoon. Target Loss Prevention reported that the suspect concealed 16 boxes of Nicorette gum and four packs of Gillette razors with a total retail value of $795.84 in a trash bag. Loss prevention personnel confronted the suspect as he attempted to leave the store. The suspect dropped the merchandise and ran out of the store. He left the Target parking lot in a black Mitsubishi coupe. Police say may have pulled off similar retail thefts at Target stores in Philadelphia, Harrisburg and New Jersey. (Source fox43.com)

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Leadership & Development Series

Bill Titus, Current Managing Director for Price Waterhouse Coopers and former VP LP & Safety for Sears Holdings

Meet Bill Titus, with over 30 years of retail experience and having helped successfully designed and built four major retail Loss Prevention programs, he's arguably one of the most successful LP executives in the industry. In this three-part series Bill talks about his career, his accomplishments, and his ability to develop Loss Prevention programs that have delivered industry leading shrinkage results. He shares how he's integrated certain management philosophies into the fabric of his programs and how he's molded Loss Prevention executives to fit his successful LP models. This 35-minute interview broken down into three parts will give you a look inside how one of the leading LP executives of our time has been so successful. Filmed January 2012.

Solution Providers, have a video or commercial you want to publish? Contact us.


Study: Database Monitoring Key to Reducing Breaches
Privacy and information security Relevant Products/Services research firm Ponemon Institute, along with DB Networks, an innovator of behavioral analysis in database security, today announced the results of the Ponemon Institute’s study on the recent U.S. retailers breaches. The study found most respondents agreed that continuous monitoring of database networks is the best approach to avoid breaches such as the high-profile attacks against Target, Michaels and other U.S. retailers. Furthermore, more than half (57 percent) of respondents believed that the attacks against the U.S. retailers involved SQL injection as one of the components of the attacks. (Source cio-today.com)

Web? Store? Mobile? Shoppers want it all
The company that introduced millions of consumers to online shopping might be expected to trumpet the Internet as the single way forward for merchants. But that was not the message eBay Inc. CEO John Donahoe delivered today in a keynote address to the 10th annual Internet Retailer Conference & Exhibition in Chicago. Instead, Donahoe argued that consumers today want to shop—and are shopping—in many ways. They might check an offer on a smartphone during a boring meeting, browse retail sites on a PC during a lull at work, stop into a store to see and feel an item, and browse and possibly buy on a tablet computer while watching TV at night. Pointing to the dramatic upheaval in the media industry since the emergence of the Internet, Donahoe said that the lesson there is that the road to success is not based on a technology—print, web, mobile—but in making sure a consumer can get the information she wants in the way she wants it at any given time. (Source internetretailer.com)

CNP Fraud in U.K. Sees Bump after Several Years of Decline


"Fraud is not a person - it is a dynamic grouping of statistics that deviate from the norm."
Stuart B. Levine, CFI, CFCI
CEO, The Zellman Group & Zellman Fraudnet




Video surveillance released of a pet shop burglary this week in Milford, DE  The burglar broke the front door of Concord Pet Foods and Supplies about 2:20 a.m. Tuesday, said Cpl. Robert W. Masten of the Milford Police Department. Police ask anyone with information about the burglary to call Milford Police Department. (Source delawareonline.com)

Two Charged With Staging Robbery in a Montco, PA Dollar Store 
Police say there was one female employee alone inside the Family Dollar Store in Roslyn yesterday morning when a man entered the store, pulled a gun, and demanded money. She gave him money from the cash register and the safe, and he then fled. But police say it was all a setup. Police say the employee knew the suspect, helped plan the robbery, and was expecting to receive a cut of the stolen cash. (Source cbslocal.com)

Police looking to identify man who stole from Dollar General Store in PA 
West Shore Regional Police are asking for the public's help in identifying a man who they said stole several items Thursday from a store in Lemoyne. The man was caught on store surveillance cameras concealing several items on his person, then leaving the store without paying, according to police. (Source pennlive.com)

Two men arr
ested in Northeast Ohio for a series of armed robberies 
Two men have been arrested in connection with multiple armed robberies in Northeast Ohio, including a June 2 robbery of a Wickliffe gas station. Henry Ivezzy II, of Garfield Heights, and Valaugn D. Griggs, of Cleveland Heights, were both arrested this week. Griggs is suspected of committing four robberies — in Wickliffe, Macedonia, Independence and Parma — while Ivezzy is suspected in all but the Parma robbery. Due in part to tips from the public based on surveillance video of the robbery released by police, investigators were able to identify the suspects. (Source news-herald.com)

Fla. woman steals 7 lobster tails from Publix 
A loss prevention officer at the DeLand Publix told police he watched 30-year-old Nichole Ann Reed put the lobster tails into her pants on Wednesday evening. He says she walked around the store before leaving. According to a police report, she said she planned to trade the lobster with a friend to get either a Chinese buffet or the prescription pain medication Dilaudid. (Source fox10tv.com)

Elida Grocery - Philadelphia, PA - Armed Robbery - suspect on the loose- w/video
Jackson's gas station - Boise, ID - Robbery - suspect in custody
Knapp Party Store - Grand Rapids, MI - Armed Robbery
M&M Deli - Philadelphia, PA - Armed Robbery - Clerk hit in head 6 times - w/ video
Phoenix Mart - Myrtle Beach, SC - Attempted Robbery
Pilot - Knoxville, TN - Armed Robbery - 2 suspects on the loose
Shell - Clermont, FL - Armed Robbery
T-Mobile - Tracy, CA - Robbery - employees tied up, suspects wanted
Total Food & Deli - Chesapeake, VA - Armed Robbery
7-Eleven - Fort Bend County, TX - Armed Robbery - w/ video



Canadian stores set to drop prices to keep customers
The Canadian Retail Insights Report, released by credit card company American Express, says 48 per cent of Canadian retailers surveyed plan to drop prices this year, up from 35 per cent when they first did the survey in 2012. It says 83 per cent of Canadian retailers plan to offer sales, promotions or discounts to attract customers. "Canadian merchants are clearly serious about cultivating and maintaining customer loyalty, and they're reducing prices to get them in the door," says American Express Canada’s Jennifer Hawkins. "As a result, I expect we'll see increased competition among retailers across all verticals as they fight to retain and reach new customers." (Source yahoo.com)

New Survey - 61% of Canadians form opinion in less than a day - You get one chance to react to bad news & it better be right and quick  The expression “You never get a second chance to make a good first impression” has never been more relevant in today’s society hooked on around-the-clock media and platforms such as Facebook and Twitter. In the event of a public relations setback (of which Canada has had its fair share recently), 61 per cent of Canadians say they form their opinion less than a day. Of that 61 per cent, 17 per cent form their opinion immediately, 23 per cent within a few hours and the rest within 24 hours. Another 31 per cent say they take a position within a week. And, once that opinion is formed, nearly two-thirds of Canadians hold on to their opinion on the issue, even after hearing the organization’s response. When organizations react to negative news, they only have one opportunity to get the response right, and have an extremely short timeframe in which to respond,” he says. (Source yahoo.com)

Canadian retailers cutting prices in face of stiff competition
Canada is not the Promised Land it used to be for retailers hoping to expand globally. Asia is growing in importance as a market even as competition in Canada is leading existing retailers to discount prices as they battle to attract customers, according to new research from American Express and commercial real estate giant CBRE. Nearly half of companies across retail segments nationwide plan to put more emphasis on lowering prices – 48 per cent in all, compared to 35 per cent of those surveyed two years ago – according to the American Express research. (Source thestar.com)

Canada Charges U.S. Executives as Anti-Bribery Push Advances
The Royal Canadian Mounted Police announced corruption charges against two American executives and a U.K. national in a case that led to the first sentencing under Canada’s foreign-bribery law. RCMP said Wednesday that it charged U.S. nationals Robert Barra and Dario Bernini, the former chief executive and chief operating officers of CryptoMetrics Inc., with violating the Corruption of Foreign Public Officials Act. U.K. national Shailesh Govindia, an agent for the company, was also charged under the CFPOA, as well as with one count of fraud. The charges relate to an investigation into allegations of bribery scheme by CryptoMetrics Canada as it scored a contract worth about $100 million to supply facial-recognition software to Air India, RCMP said. (Source wsj.com)

Mounties join crack down on Russian cyber crime - 2 and 1/2 year operation with the FBI  The Mounties took part in a criminal take down this week that saw a couple of servers seized in Montreal. These systems were being used by criminals, apparently located in Russia, who were running a malware network that was fleecing victims of millions of dollars. Last Friday, the RCMP seized two servers in Montreal in co-ordination with a two-and-a-half-year operation initiated by the U.S. Federal Bureau of Investigation. According to an FBI affidavit filed in Pittsburgh, key servers in the CryptoLocker infrastructure were located in Canada, Ukraine and Kazakhstan. More than 5,000 users were victims in Canada, with potential losses close to $1.5-million, the RCMP said. (Source csoonline.com)

Arson unit investigating "suspicious" fire at Pharma Plus store in Ottawa, CN Ottawa Police arson investigators and fire investigators are now looking into a blaze at a Pharma Plus store. The fire has been deemed suspicious. Firefighters got the call around 7:15 a.m. Sunday, the blaze was under control by 7:40 a.m. Ottawa Fire says there's no damage estimate available now but smoke and water damage is extensive. There is also some minor smoke damage to two other nearby businesses. (Source cfra.com)

E-Commerce in Canada Worth $136 Billion in 2013, up from $122 Billion in 2012

Rexall reinvents itself in a bid to boost profitability

Canadian retailers looking to ramp up online

Online shopping won’t kill traditional stores, Canadian Tire president says

Toronto man sentenced for violent jewelry store robbery

Armed Robbery at Shellard Lane Brantford Mac’s store 


In-store analytics market 'primed for significant growth' 
A study of 124 retail executives across operations, marketing, merchandising and loss prevention from the US, South America, Europe and Asia showed that developing an understanding of which promotions attract customers, where customers go in the store and what products they choose are key requirements in today's market. Some 71% of the retailers surveyed by technology firm Brickstream for its 'Retail Analytics: what's in store?' report said that they use or plan to use people counting technology in their stores, while 68% said they are looking to to introduce in-store Wi-Fi and loyalty systems. Facial recognition and other biometric tools are touted in some quarters as the future of in-store retail, while new systems are being developed all the time allowing retailers to gain more information about customers in a bricks and mortar environment. (Source essentialretail.com)

Why you should incorporate Big Data into your overall security plan 
Organizations are exposing themselves to increased security breaches, noncompliance and financial liabilities by not creating policies that encompass all of their data silos. So claims analyst firm Gartner, which has outlined how chief information security officers (CISOs) should avoid treating big data security as an isolated issue and instead incorporate it into an overall security plan. By 2016, almost 80 percent of businesses will fail to develop a consolidated data security policy, according to Gartner. "Businesses have traditionally managed data within structured and unstructured silos, driven by inherent requirements to deploy relational database management systems, file storage systems and unstructured file shares," said Brian Lowans, principal research analyst at Gartner. (Source cloudpro.uk)

The one thing about Big Data that retailers aren't talking about enough: We're boiling shoppers' lives down to numbers  We talk a lot about Big Data around here, both on this site and in the retail community in general. There's certainly enough of it being collected to merit a lot of talk: According to research by Wipro, 78 percent of retailers are collecting and storing location-based information on their shoppers, and 64 percent are gathering and studying data generated by social media. That's on top of the already voluminous amount of information that a POS system generates simply in the course of doing its job. Most of the time, when we talk about big data, we're talking about its potential uses: How can it improve marketing, how can it improve the customer experience, how can it improve product availability. We view it as an asset to be manipulated and put to work for us. What we are failing to talk about is the fact that what is simply data to a retailer, has vast emotional meaning to customers. In a database, it is numbers; to shoppers, it is their life boiled down to numbers. And that means that using it in any sort of cavalier way can be devastating. (Source retailcustomerexperience.com)

Before Big Data, retailers must learn to manage "lots of little data" 
It seems like there isn’t a day that goes by without yet another report proclaiming big data as an absolute necessity for retailers and small-to-medium business (SMB) owners, but these claims risk ignoring both the existing challenges of the industry, as well as the bigger picture. In fact, some analysts go as far as to claim that big data is nothing short of a sham for most retailers and SMBs. In retail, big data generally refers to the use of sets of information from inside and outside a company that can then be analysed and used to improve profits. These data sets include everything a customer – or potential customer – puts into the internet about a particular brand or about how they consume, and all the information a company collects internally relating to sales patterns and customer relationships. The challenge for retailers and small business owners may not be big data, one analyst says, but how to manage lots of little data. (Source theguardian.com)

176 million records compromised in Q1 2014

80% of IT administrators fear exposure through mobile devices


Vendor Spotlight

 Axis recently announced new additions to each of its camera product lines

Axis recently announced new additions to each of its camera product lines (M, P and Q), ranging from discreet and cost effective fixed domes to high performance cameras for challenging lighting environments. Please see brief product descriptions below and full press releases attached for more information.

AXIS Q1615/-E cameras not only offer full HDTV 1080p resolution, but also automatically switch settings between high dynamic scenes and Lightfinder mode, ensuring all details are captured in both dark and bright areas (see video). The indoor and outdoor-ready cameras feature new WDR – Forensic Capture technology, electronic image stabilization and shock detection for improved image usability. For photos and other resources, click here.

AXIS P39-R Series offers protection against dust and water and is able to withstand tough conditions such as vibrations, shocks, bumps and temperature fluctuations commonly found in transportation applications. The new compact, rugged and discreet cameras are specially designed for surveillance in buses, trains, subway cars and other vehicular environments and feature Traffic Light mode to help better distinguish colors of traffic lights in very dark scenes. For photos and other resources, click here.

AXIS M3027-PVE is a compact and competitively priced, 5-megapixel fixed dome IP camera that offers a 360° or 180° panoramic overview of wide areas. The IK10 vandal resistant, day/night network camera is designed for outdoor use but can also be used indoors and is ideal for use in hotels, retail stores, restaurants and offices. For photos and other resources, click here.


Job Opening




Dir of LP & Risk Mgmt Gordman's Omaha, NE Gordman's
Director Digital LP Nike Portland, OR Nike
Director of AP Macy's Cheshire, CT Macy's
VP of Loss Prevention Dunkin Donuts Canton, MA Dunkin Donuts
Reg LP, Audit & Firearms Compliance Mgr Dunham's Sports United States Dunham's Sports
Central Investigator - ORC Home Depot Elmont, NY Home Depot
Business Continuity Mgr Bi-Lo Holdings Jacksonville, FL Bi-Lo Holdings

National Account Mgr



Downing & Downing

Dir of Loss Prevention


Philadelphia, PA

Downing & Downing

Regional LP Manager Confidential San Francisco, CA Downing & Downing

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Job Opening




Store AP Manager The Home Depot Capital Heights, MD The Home Depot
District Operations Mgr The Home Depot Dallas, TX The Home Depot
Loss Prevention Mgr Sears Provo, UT Sears Holdings Corp
Loss Prevention Mgr Macy's Santa Clara, CA Macy's
Assistant LP Supervisor Macy's Santa Clara, CA Macy's
Dept Mgr LP & Safety Lowe's Littleton, CO Lowe's
Dept Mgr LP & Safety Lowe's Springfield, IL Lowe's
Dept Mgr LP & Safety Lowe's Fairfield, CA Lowe's



Ben Thomas was promoted to Market Loss Prevention Manager for Gap Inc./Old Navy.

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How to Keep a Bad Reference From Ruining Your Career  So things didn't work out for you at your last job, don't let that get you down, and don't let it ruin your chances at any new jobs! Here's some tips for making sure that reference won't hurt your chances. (See the clues)

What to Do When You Need a Bio, Rather than a Resume  A bio may be more useful than a resume in some instances. A bio is a short summary of relevant information about yourself which you can use for networking, a company website or social media. Here are some tips for writing a killer bio. (What's your story?)

Interview Etiquette: Is the Handwritten Thank You Note Outdated? With the world going digital, it may seem like this would be the case, but handwritten thank you notes are still alive in some professions. Here are some tips on when this piece of snail mail is ok to send. (Send quickly)

5 Questions You Should Never Ask in a job Interview  When the hiring manager asks you if you have any questions, that doesn't mean they have stopped finding out more about you. There are just some things you should not ask when face to face with the hiring manager. Here are five that will make a bad impression. (Don't talk money)

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Social media can be a fantastic platform for every company and executive, but it can also be a nightmare. Mixing personal with professional oftentimes sends the wrong messages and can absolutely destroy the image a professional needs to maintain in the public arena. Maintaining boundaries and separating the two can oftentimes be difficult to accomplish as corporate America searches for every piece of information they can find on executives and companies. And regardless of what anyone says, your professional image should always take precedence over your personal image in the social media world.

Just a Thought,
Gus Downing

Gus Downing

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