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Fraud & Breach Prevention Summit: Chicago
June 20-21

2017 ORC in Idaho Conference
July 25

Twin Cities ORC Association Annual Conference & Training
Aug. 15-16

2017 Safety Leadership Conference
Sept. 11-13

ISCPO 2017 Conference
Sept. 12-13

NE Loss Prevention Expo
Sept. 14

Retail Council of Canada LP Conference
Sept. 19

ASIS International
63rd Annual Seminar

Sept. 25-28

RFID in Retail and Apparel
Sept. 26

National Association of Bunco Investigators Annual Training Converence
Oct. 11-12

Colorado Organized Retail Crime Alliance Conference
Oct. 17

See More Events

2017 GLPS - Group LP Selfies
Your Team - Your Pride - Our Industry
Building Industry Pride - One Team Selfie at a Time

Gold's Gym New Loss Prevention & Safety Team

"Driving Company Results by Protecting the Business"

Gold's Gym recently developed a new Loss Prevention & Safety Team, based in Texas, promoting three executives from within the organization. The picture below was taken in the Gold's Gym Support Center fitness center, in Dallas, Texas.

From left-to-right:
Kristen Baynard, Regional Director, LP & Safety, West; Ramon Dickerson, Corporate LP & Safety Analyst; Katie Gettis, Regional Director, LP & Safety, East

Mike Keenan Joins TAL Global as Managing Director, Retail Loss Prevention
TAL Global Corporation, an international security consulting and risk management firm, is proud to announce that Mr. Mike Keenan has joined its ranks as Managing Director of the Retail Loss Prevention (LP) division.

A former Foreign Counter-Intelligence Specialist with the Federal Bureau of Investigation (FBI), Mr. Keenan brings with him more than 35 years of professional experience and innovation in the retail LP world.

During his long career, Mr. Keenan has managed a wide spectrum of LP divisions with major retailers throughout North America, including Macy's, Ross, Mervyn's, Longs Drugs and GAP. Mr. Keenan brought to each of these retailers a growing expertise and ability to implement unique solutions that contributed to substantial reductions in losses and increased employee security.

Mr. Keenan holds a Bachelor's Degree in Criminal Justice, is a Certified Protection Professional (CPP) with ASIS International, a Certified Forensic Interviewer (CFI) and is Loss Prevention Certified (LPC). His is a licensed Private Investigator in the State of California. Read more here

RILA's Asset Protection Leaders Council Learns from Amazon
The retail asset protection industry is making groundbreaking advancements in adopting the Total Retail Loss typology, though often these evolutions happen behind the scenes. Retailers gathered in Seattle last week for RILA's spring Asset Protection Leaders Council meeting to, among other things, discuss how Total Retail Loss is changing the way they measure loss and its impact on the business.

RILA's APLC, sponsored by Profitect, is composed of the senior-most asset protection executives from among RILA member companies. The group convenes several times each year to share insights on priority issues, address common challenges, and advance the industry through collaboration.

This month's meeting featured case studies highlighting how retailers are leveraging Total Retail Loss to deliver value to their business, a guided tour of Amazon's highly automated fulfillment center, a walk of REI's flagship store, presentations by Gap Inc. on E-Commerce loss and the role of AP as well as British multinational retailer Tesco on the Internet of Things and a brainstorming session led by the industry's thought leaders.

The June meeting is also a lead-up to the APLC's Fall meeting, September 20-22 in Nashville.

For more information on RILA's Asset Protection Leaders Council, contact Lisa.LaBruno@rila.org. rila.org


29th Annual Retail Theft Survey
Theft Takes a Toll on Retailers' Bottom-line Profits!

Over 438,000 shoplifters and dishonest employees were apprehended in 2016 by just 23 large retailers who recovered over $120 million from these thieves, according to the 29th Annual Retail Theft Survey conducted by Jack L. Hayes International, the leading loss prevention and inventory shrinkage control consulting firm.

"In 2016, dishonest employee apprehensions increased almost 10%, with the dollars recovered from these dishonest employees up nearly the same amount (9.3%). While shoplifting apprehensions and the dollars recovered from these shoplifters decreased ever so slightly, 0.2% and 0.9% respectively", said Mark R. Doyle, President of Jack L. Hayes International. Mr. Doyle added, "The seriousness of retail theft is a much greater problem than most customers realize. These theft losses are stealing profits from retailers' bottom-line, which results in consumers having to pay higher prices for goods."

Highlights from this highly anticipated annual theft survey include:

• Participants: 23 large retail companies with 16,038 stores and over $370 billion in retail sales (2016)

• Apprehensions: 438,082 shoplifters and dishonest employees were apprehended in 2016, up 1.0% from 2015.

• Recovery Dollars: Over $120 million was recovered from apprehended shoplifters and dishonest employees in 2016, up 2.5% from 2015.

• Shoplifter Apprehensions: 384,296 shoplifters were apprehended in 2016, down 0.2% from 2015.

• Shoplifter Recovery Dollars: Over $78 million was recovered from apprehended shoplifters in 2016, a decrease of 0.9% from 2015. An additional $163 million was recovered from shoplifters where no apprehension was made, up a significant 14.6% from 2015.

Employee Apprehensions: 53,786 dishonest employees were apprehended in 2016, up 9.9% from 2015.

• Employee Recovery Dollars: Over $42 million was recovered from employee apprehensions in 2016, up 9.3% from 2015.

• One in every 27 employees was apprehended for theft from their employer in 2016. (Based on over 1.4 million employees.)

• Shrink: 56.5% of survey participants reported an increase in shrink in 2016, with 21.7% reporting a decrease in shrink, and another 21.7% reported shrink stayed about the same.

Survey Participants
• 23 Large Retail Companies
• 16,038 Stores (representing an excellent cross-section of the United States)
• $377,420,446,000 in Annual Retail Sales (2016)

Read the full survey here

2017 RILA AP Summer Webinar Series:
'Changing the Game - Building Your Bench Organically'
Wed. June 28th @ 2 PM EDT

When retailers are building their asset protection teams they look to recruit individuals who have "experience" in the field. As much as they understand the importance of the specific skill sets that most AP practitioners bring in from outside the company, Dick's Sporting Goods has invested significant time and effort in building an internal "farm system." In this webinar, Dick's Sporting Goods will provide an update on their five-year effort to leverage store operators to build their world class AP team and support rapid growth as the premier sporting goods retailer in the U.S. Register here!

The Next Shoe Just Dropped For Grocers
Amazon Buys Whole Foods for $13.7B - 460 Stores
Walmart, Target, and Kroger should be terrified

He Did It - What everyone was waiting for happened. Jeff Bezos is a bona fide brick and mortar retailer and the only question is - Who's Next?

Amazon announced on Friday morning they will purchase Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, the companies said in a statement.

Whole Foods Market will continue to operate stores under the Whole Foods banner once the transaction closes, which is expected to go through in the second half of this year. John Mackey will remain onboard as CEO of Whole Foods.

"Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades - they're doing an amazing job and we want that to continue," Jeff Bezos, Amazon founder and CEO, said in a statement.

The purchase of Whole Foods will complement Amazon's other initiatives into grocery including its Amazon Go retail concept and AmazonFresh, its online delivery operation.

With the acquisition of Whole Foods, the e-commerce giant now controls both an established brick-and-mortar grocery system and the infrastructure to build to successfully execute online sales - an area where most grocery chains are lagging behind.

Editor's Note: The industry was wondering how he'd support and grow his grocery projects and now we know.

The grocery industry will never be the same with Lidl just beginning and price wars heating up, this industry will be the battleground for Bezos to build his brick and mortar empire. As it won't stop there and in some regards it might be what saves a number of retailers in other channels. retaildive.com businessinsider.com

NYC Retailers, Get Ready To Change Your Employee Scheduling Practices
In an apparent effort not to be outdone by the cities of San Francisco and Seattle, the New York City Council has approved a package of bills that are collectively being referred to as the "Fair Work Week" laws. Fairness, like beauty, however, is in the eye of the beholder, and it is not likely that many NYC employers subject to these new employee scheduling requirements will think the requirements are very fair. Nonetheless, Mayor Bill de Blasio has signed the legislation into law, with an effective date of November 26, which is 180 days out from his signature. Barring a successful court challenge by employers or employer associations, or the long shot of the enactment of a state law that would preempt or otherwise derail the NYC requirements, affected employers will have to start dealing with these new requirements right after Thanksgiving as they head into the very busy holiday retail season.

The legislation applicable to retail employers is here. On-call scheduling will be prohibited. jdsupra.com

Bebe Inks $772K Settlement With Shoppers Over Unwanted Spam Texts
More than 38,000 Bebe shoppers could see $20 each in a proposed settlement over alleged violations of the Telephone Consumer Protection Act amid the contemporary fashion retailer's broader financial struggles, according to a deal filed Tuesday in California federal court. Though the retailer denies the allegations it sent unwanted spam texts, it agreed to settle to avoid the risks of litigation, according to a motion for preliminary approval. Proposed class members include shoppers who provided a mobile telephone number at the point of sale and subsequently received a text. law360.com

Ascena cuts 200 jobs amid restructuring effort

Barclays strategist: We could lose another 1M jobs in retail as the industry resizes

False alarm of 'active shooter' at Air Force base in California prompts brief lockdown

Costco workers reveal the craziest things they've seen people return



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Agilence and Heartland Commerce Launch Strategic Partnership

Partnership leads with a primary goal of educating restaurant operators on data-driven loss prevention strategies to improve margin and increase operational efficiencies.

MOUNT LAUREL, NJ - June 15, 2017 - Agilence, Inc., the leader in cloud-based data analytics for store operations and loss prevention, today announced a strategic partnership with Heartland Commerce. Restaurant and hospitality management organizations using Heartland Commerce's ordering platforms can now integrate with Agilence's 20/20 Data Analytics solutions making it easier to pinpoint incidents of preventable loss and quickly remediate operational problems.

"Our goal was to identify a technology partner that was also a category expert," said Mike Todd, Vice President of Sales for Heartland Commerce. "Our customers invest a considerable amount of time improving efficiency and output. When they can perform at their best, it translates into a sizeable positive impact on their business, and that's why we are excited to work with Agilence. Providing access to a flexible analytics solution allows us to deliver added value through our partner ecosystem and ultimately, allows our customers to easily prioritize and react to the sources of loss across their organization."

Today, Heartland Commerce is one of the largest technology providers for restaurants in North America with 135,000 restaurant customers representing a 19% US restaurant point-of-sale (POS) market share. This customer base includes 83,000 independent restaurants along with 11 of the top 25 quick serve restaurant (QSR) brands.

"The restaurant and hospitality industries represent a great opportunity for Agilence because they rely so heavily on data. Our analytics platform provides predictive and prescriptive insight that helps streamline day-to-day operations and increase profitability," said Russ Hawkins, President and Chief Executive Officer at Agilence. "Heartland Commerce is a market leader and an ideal partner for Agilence across these industries."

Together, Agilence and Heartland Commerce are working to highlight the impact loss prevention can have on the restaurant and hospitality industries.

To learn more about the new Agilence & Heartland Commerce partnership, visit Booth 801 during NRF Protect to ask the team about how Heartland customers can benefit from this new integration.


15 AGs Blast E-Commerce Host's For Lack of Notifying Customers Obligation
The attorneys general of New York, Pennsylvania and 13 other states have issued a warning to e-commerce hosting company Aptos Inc. in response to its assertion to online retailers that they are under no duty to notify certain customers of a massive data breach, saying more customers need to be told their personal information was compromised.

Aptos last year discovered that 40 of its clients, including retailers such as mattress maker Tempur Sealy International Inc. and Liberty Hardware Manufacturing Corp., had been hacked by cyber criminals via malware placed on Aptos servers, according to court documents and notifications from the retailers, exposing the online retailers' customers to possible identity theft.

But according to a June 5 letter from New York Attorney General Eric Schneiderman and the other AGs provided first to Law360, Aptos has since claimed to its online retailer clients that it doesn't believe they are obligated to notify customers in 38 states who have had their data compromised, unless their credit or debit cards' three- or four-digit security code - also known as a CVV number - was disclosed.

"This is not correct," the AGs' letter says. "The CVV number does not have to be disclosed to trigger our states' notification obligations."

While New York's laws, for example, require notification of a data breach to affected customers when a credit or debit card number "in any combination" with a required access code is hacked, a CVV code isn't a required access code because an owner or cyber-thief can use the card without it, according to the letter.

"Indeed, some of the most popular websites do not require a CVV code to make a purchase, including Amazon.com, Freshdirect.com, Zappos.com, Victoriasecret.com and HSN.com," the letter says. "The legislative history in New York makes clear that the statute is designed to notify affected consumers in case of a breach so they can protect themselves from identity theft."

Editor's Note: This type of approach by ISP's is going to drive severe reactions from AGs across the nation that could ultimately lead to over-regulating it to a point where it becomes a real-time requirement. Which could end up producing initial reports that are inaccurate estimates that negatively impact consumers, sales, stock prices, and actually end up increasing law suits. As the initial investigative process has to be given time to develop a clear picture of the extent of the breach. Or the consumers and banks are going to be over-reacting instantly. Causing undue financial losses. law360.com

Retailers getting serious about artificial intelligence
Forty-five percent (45%) of retailers plan to utilize artificial intelligence within three years to enhance the customer experience, according to the BRP (Boston Retail Partners) 2017 Customer Experience/Unified Commerce Benchmark Survey. Virtual reality is also in retailers' sights, with 34% of respondents saying they plan to deploy it within the next three years. Another 34% of retailers plan to implement augmented reality within the same time frame.

Additionally, 55% of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across channels.

"Stores must now encompass both worlds - the sensory experience generally available in the physical world, such as touching and feeling merchandise and personally interacting with a knowledgeable associate - whether simply human or a combination of AI and human characteristics - married with the unique and personalized shopping experience common in the digital world," according to the report. "The physical and digital worlds are forever intertwined as we look to the future." chainstoreage.com

Most Organizations Not Satisfied with Threat Intelligence
With an eye toward gaining intel about attacks from adversaries, the vast majority of companies have threat intelligence in place but only a quarter are achieving the desired business goal, according to a report released today by the Information Security Forum (ISF).

As a result, the ISF offers up nine steps to help companies achieve their goals and sidestep five of the most common problems in hitting the mark. The ISF Threat Intelligence: React and Prepare report notes that 82% of its members surveyed have threat intelligence capabilities, but only 25% are satisfied with the results. darkreading.com



Prescriptive Analytics Strategies to Reduce Total Loss

Seth Hughes, Sr. Manager Asset Protection Solutions for Walgreens, shares why Walgreens chose Profitect's prescriptive analytics solution to reduce shrink and loss throughout the entire supply chain, as well as help improve profitability enterprise-wide. Former director of loss prevention, and now VP of Industry Solutions for Profitect, Kelli Woelfel tells us how she sees Asset Protection strategy changing and how technology is supporting that transition.

LPNN Quick Take #2

Joe LaRocca (@laroccaj) and Amber Bradley (@mycalibration) preview some of the exciting interviews to come on our agenda, introduce their hot topic of the day, and tell us how to get involved with future LPNN broadcasts.

Solution Providers: Have a video or commercial you want to publish? Contact us

ACI Worldwide shares experiences in managing fraud
It's no secret that retailers are declining transactions from honest customers in their attempts to block online fraud.

Figures vary widely for the cost of "false positives" relative to fraud, with some reports suggesting the losses from false declines are several times the fraud losses, while others give a lower ratio.

Fraud costs can be underestimated. Besides loss of goods and chargeback fees, there are penalties, wasted shipping fees and lost time dealing with chargebacks.

ACI Worldwide, the Universal Payments company, cites research suggesting that every dollar of fraud actually costs merchants $2.40 with these additional factors. And if fraud persists, merchants may have to pay higher transaction fees, or risk losing their merchant account altogether.

On the other hand some overzealous fraud prevention systems place too many genuine shoppers into the same bucket as fraudsters. At least one-third of shoppers declined due to a false positive fraud flag abandon their purchase.

The goal, says ACI, is to find the balance that allows merchants to minimize fraud and maximize the checkout conversion rate. ACI's new White Paper - "Driving up conversion with effective fraud management" - available at https://www.aciworldwide.com/lp/conversion-fraud focuses on how merchants can build an effective fraud filter for that sales funnel - one that is not too fine. retailrisk.com

M-Commerce on the Rise, Apps Ascendant: Report
Eighty percent of U.S. consumers have used a mobile app from a retailer, according to a new report from global shipper UPS. The company's Pulse of the Online Shopper study found that the top reasons users prefer apps to mobile Websites are faster speeds (51 percent) and better user experiences (35 percent). Smartphone real estate, however, is scarce. Online shoppers prefer to limit the number of retailer apps on their devices to between three and five.

And, while apps are hot, in-store mobile payments are not. The report found that m-commerce is growing quickly, while in-store mobile payments are stagnating. Only 28 percent of those polled have used a smartphone to make a purchase in a store. cardnotpresent.com

Walmart buys online men's fashion company Bonobos
They now have Moosejaw, ShoeBuy, ModCloth, and now Bonobos collection of exclusive brands offered online to compete with Amazon. chainstoreage.com

Corporate chatroom startup, Slack, draws takeover attention from Amazon: Report

Neiman Marcus Online Sales Increased 2% YOY, 32% of total sales

Update: Tucson, AZ: TPD searches for $100,000 JC Penney jewelry theft suspects
Tucson Police are searching for a second suspect believed to be involved in a jewelry theft. The theft happened in May 2017, at the JC Penney store. Over $100,000 in jewelry was taken. Police believe the suspects waited inside the store until it closed. The Arizona Organized Retail Crime Association (AZ ORCA) was able to identify one of the suspects, based on the JC Penny surveillance video. They also reviewed video of someone matching the suspects description, pawning some of the items. 18-year-old Henry Lopez was booked into the Pima County Jail for First Degree Burglary and Trafficking in Stolen Property. Additional charges are pending. Police are asking the public assistance in locating a second suspect in the video. kvoa.com

Guam: Kmart Employee charged in theft of $30,000 of jewelry
Kevin Galvez, an employee was charged with theft Friday after he was accused of taking more than $30,000 worth of jewelry from Kmart. Galvez was observed replacing real jewelry with costume jewelry inside the showcase. When Galvez was stopped by store security officers, he confessed to taking 12 necklaces and five rings with a total estimated value of $30,000. Thefts of jewelry were also observed on two other days. Investigators also discovered that Galvez had pawned 3 rings and 5 necklaces for $150. guampdn.com

Euclid, OH: Thousands of dollars in eyeglass frames stolen; 3rd Burglary in 4 months
There have been three break-ins at Case Optical in less than a year. The suspects broke into the office on July 3, 2016; March 25 and June 4. Euclid Police said in each case, a person smashed the front window and stole thousands of dollars worth of prescription eyeglass frames. Nothing else was taken. fox8.com

Brooklyn, NY: Two Rite Aid stores the target of Cigarette Grab & Runs; totaling over $8,000, employee injured

Naples, FL: Walmart shoplifter nabbed with 69 items, baby formula, fishing gear, meat valued at $1,334

Omaha, NE: Omaha Police seek suspect in the theft of two Les Paul Guitars valued at $7,700; used cloned Credit Cards

Johnson City, TN: Teen accused of returning stolen goods to Walmart for refunds; charged with theft under $1,000 and ID theft

Winter Haven, FL: Woman charged with stealing $1,000 of electronics from Walmart, trying to drive car into police officer

Submit your ORC Association News

Visit the ORC Resource Center

Shootings & Violence

Pine Hills, FL: Electronics Store Manager shoots teen allegedly attempting Robbery
A 15-year-old was shot inside an Orange County computer store after allegedly going on a smashing spree. Investigators said it was smash-and-grab shooting in the middle of the day with a suspect who had a rock. "He came into the store with a rock and begin to smash the display case and grab multiple phones from the display case," OCSO said. Detectives said the manager in the store grabbed the teen and there was a struggle. The video shows the manager turning around with the gun in his hand and the teen hobbling off. Minutes later deputies got a call from an apartment from a mother saying her son had been shot. wesh.com

WARNING: Video contains profanity
Video of a violent encounter with between Autozone workers and a couple

The video shows three employees holding down a man. At times, the employees seem to indicate they were assaulted by the suspect before the confrontation. About a minute into the video, a woman driving a white compact car appears to drive toward the employees, but stops short of hitting anyone. She repeats the maneuver several times on the video, but the employees continue to hold the suspect on the ground in front of the store. foxsanantonio.com

Robberies & Thefts

Citrus Heights, CA: Video of a confrontation at a California convenience store is going viral
Witnesses said it began when a man and woman tried to walk out of the store with snacks they didn't pay for -- and the hot Cheetos went flying. The last and most violent moments of the strong-arm robbery were replayed on the convenience store security monitors. The clerk said it started Tuesday around 6 p.m. when a man and woman were called out for allegedly shoplifting from the AM- PM store. click2houston.com

Knox County, TN: Sheriff's Office meets with Business Community to discuss Retail Theft

We put this meeting together because of the outcry from the public on thefts," Knox County Sheriff Jimmy "J.J." Jones said. "[The thefts are getting worse." "I know managers' cars and what time of the day is the best to come," said Brooke Walker, a former thief, at the meeting. Walker's last arrest was the first of March. She was released from jail three months ago. Since then, she has reportedly turned over a new leaf and works with law enforcement to stop the thefts, said Capt. Robbie Lawson, who serves as liaison between KCSO and town of Farragut and on the organized retail crime unit. farrgutpress.com

Phoenix, AZ: Man arrested for string of Circle K Armed Robberies

Jared's in the Shops at Southpoint, Durham, NC reported a Credit Fraud on 6/9, item valued at $1,289

Law Enforcement Recognition

Bangor, ME: State police Detective Christopher Crawford, named Trooper of the Year - Aided in $250K ORC Case
Maine State Police Chief Col. Robert Williams said, Crawford is a "seasoned investigator who has been involved in several high profile investigations in recent years." Crawford played a leading role in the homicide investigation of Valerie Tieman, her husband is awaiting trial for murder. Crawford also has worked on the embezzlement case of former Anson Tax Collector Claudia Viles, and in a theft ring targeting Walmart stores in which $250,000 in cash was seized from a suspect's home. centralmaine.com


Bangkok, China: Over 100,000 counterfeit and untaxed item seized in Raid

Davidson County, NC: Flea Market merchandise repeatedly seized; over $2Million worth in last 3 years

Baton Rouge, LA: Man arrested for reportedly selling counterfeit Louis Vuitton purses: several prior warnings and seizures


AT&T - Ventura, CA - Armed Robbery
BFS Food and Gas - Uniontown, PA - Armed Robbery
C-Store - Brookhaven, MS - Burglary
Computers 4 Less - Pine Hills, FL - Robbery- Suspect shot/wounded by Owner
Dollar General - Baton Rouge, LA - Armed Robbery
Dollar General - Aberdeen, OH - Robbery
Dunkin Donuts - Baltimore, MD - Robbery
Gigi's Cupcakes -Little Rock, AR - Robbery
Mattress Warehouse - Sterling, VA - Armed Robbery
Mr Pancho Restaurant - Owasso, OK - Burglary
On The Go Food -Bakersfield, CA - Armed Robbery
Port Crescent Trading Co - Joyce, WA - Burglary
Rite Aid - Brooklyn, NY - Robbery (Smith St.)
Rite Aid - Brooklyn, NY - Robbery (2nd location)
Super Stop 66 - North Little Rock, AR - Armed Robbery
Verizon Wireless - Newark, DE - Armed Robbery
Verizon - Avon, IN - Armed Robbery
Walmart - Lake City, SC - Armed Robbery
7-Eleven - Prince Williams, VA - Armed Robbery
7-Eleven - Bradenton, FL - Armed Robbery
7-Eleven- Santa Ana, CA - Burglary


Daily Totals:
17 robberies
4 burglaries
1 shooting
0 killed

Weekly Totals:
93 robberies
5 shootings
5 killed


John Moriarty named Executive Team Lead Asset Protection for Target.

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3 Strategies for Projecting Success and Confidence as a Leader  They say "the grass looks greener on the other side" and the same applies to leadership. Everyone else's job looks easier until you walk in their shoes. Here's how you can project confidence as a leader to embrace your role empathize with others. Have the heart of a servant

Three Ways You Can Hone Your Leadership Skills with Improv  Improv training isn't just for comedians anymore. It is being used by MBA students and has connections to making leaders stronger. Here's how you can use improv to boost your leadership abilities. Be a doer

6 Forgotten Leadership Lessons from Childhood  To be the best leader possible, remember what your parents taught you. Lessons you learned as a kid can help serve you well now as a leader, and turn you into the best leader you can be. Embody these six lessons and they will serve you well. Help one another

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It's all in the prep! What an understatement. Preparation is the footer to all successful programs, trips, interviews, rollouts, virtually everything. Quite frankly, it's also the lack thereof that leads to most failures. One cannot over prepare for anything you do, but the key is, once prepped, having the faith in yourself to pull it off. There's an imaginary line you cross when you get close to the time you have to perform where you've got to put down the prep and relax right before the game starts so to speak and just rely on your memory and instincts to kick into gear. It's almost like you need time to let your brain take a break right before the gun sounds so you can allow your focus to take hold and your instincts to take over. Prep-Focus-Perform, what a rhythm!

Just a Thought,

Gus Downing

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