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 July 16, 2014


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News Brief - Sponsored by WG Security Products

Brad Reeves was promoted Director of Loss Prevention for The Great Atlantic & Pacific Tea Company.  Brad was previously the Divisional Loss Prevention Manager for The Great Atlantic & Pacific Tea Company and has been a part of their loss prevention team for over three years. He started as their Regional Asset Protection Manager. He has also worked in loss prevention and security for other retailers such as Sears Holdings Management Corporation as their District LP Manager, Target as their Executive Team Lead of Asset Protection, Bloomingdale's, May Department Stores and Strawbridges as their Security Manager. Brad earned his Bachelors of Arts degree in Law and Justice from Rowan University and went on to earn his MBA in Business with a specialization in management from Eastern University. Congratulations Brad!


LP Community Being Scammed?

2014 NRF Loss Prevention Conference & Expo attendee list info for sale  - NOT affiliated with the NRF   We received an interesting email from a Mark Prakkat with GainConference1.com, a data collection firm. Claiming to have the attendee list, emails and contact info for the 2014 NRF Loss Prevention Conference & EXPO. They even claim to have updated all the info in the last 10 days and all for just $750. They do make it clear that they are not related to the NRF and that it was not sold to them or shared by any person or authority related to the NRF. Editors note: With all of the scrutiny placed on the NRF LP list over the years and the privacy issues for all of these executives, we felt the industry should know about this development and offering as it raises some concerns. You'd think the LP community would be the last group to be targeted in a scam - but these days, it seems that no one is immune. In checking the GainConference1 website, they do seem legit. However, the spelling of the word "organisation" tends to indicate they're from the UK and their Texas phone number with the "1+" in front of the area code also shows an international origin. Especially given the UK accent on the voice mail on the other end. It turns out the sale of conference attendee lists is not uncommon. Check out these similar email hoaxes we found online - and beware the next time you get an offer in your inbox that seems to good to be true.  (Source messefrankfurt.com) (Source nesea.org) (Source dailydooh.com). (Source worldagexpo.com

Zara rolling out new RFID system embedded inside the plastic security tags attached to garments  It is designed to improve inventory management by showing the garments that need reordering. The tags will also improve customer service and security, Inditex said. The company has already put the chip system into 700 of its more than 6,300 stores, with its flagship brand Zara going first out of a stable that also includes Massimo Dutti and Bershka. It will roll out the new technology at the rate of 500 additional stores a year. (Source reuters.com)

North American video surveillance market poised for rapid expansion - expects 'massive proliferation' of IP cameras  Worth $4.56 billion in 2013, the market is projected to reach $15.81 billion by 2020. The market has witnessed a rapid transition from analog systems to IP/network cameras—a transition that includes the expanded adoption of thermal and panoramic cameras, which can provide a 360-degree view and the ability to monitor during night and low visibility conditions. The ongoing market trend suggests that in the coming years there will be a massive proliferation of IP cameras in the market, thanks to the high image quality and low power consumption in such cameras. High revenues in recent times are in part attributable to recent terror attacks, such as the Boston Marathon bombing, which showcased the efficacy of sophisticated video surveillance systems. (Source securitysystemnews.com)

Partnership for Priority Video Alarm Response completes best practices document for video verification  The guidelines delineate three different threat levels, while operationally defining a host of terms germane to video verified alarms, and important both for security companies and PSAPs. Under the guidelines, threat evaluation is based on a numeric system in which the observed presence or lack of presence of human activity dictates the actions taken by an operator. Threat level 1, for instance, is assigned when actionable video shows no apparent human activity. Threat level 2 shows human activity but no discernible suspicious or criminal activity and no apparent criminal activity about to take place. Threat level 3, the highest priority tier, shows human activity (suspicious or possibly criminal) either in progress, having just occurred, or about to take place. PPVAR plans to create training and support materials for the best practices, including a set of video files reviewed by law enforcement that illustrate the different threat levels outlined in the guidelines. The PPVAR education committee is also preparing central station operator training materials, including a complete curriculum for central stations. It’s also developing PSAP training materials requested by law enforcement to help train PSAP personnel. (Source securitysystemnews.com)

Comparing the Top Risk Ranking of the C-Suite to that of Risk Professionals
The key to being a successful leader in security is being able to enhance the organization's success through effective and efficient risk management. We frequently refer to this as "aligning security with the business". However, according to a recent survey, at face value the C-Suite clearly ranks the top risks facing the organization differently than the security professional does. Is this an indication of a problem that needs to be addressed?


Published in "SPECIAL REPORT: EXCELLENCE IN RISK MANAGEMENT XI. Excellence in Risk Management XI, Risk Management and Organizational Alignment: A Strategic Approach," Analysis of Marsh/RIMS survey results. 2014. (Source securityexecutivecouncil.com)

Data Breach Explosion Proves Costly - NY Attorney General: 'Nothing Short of Staggering' - Tripling since 2006  If New York State is illustrative of a national trend, hacking poses a greater threat to businesses and other organizations than other types of data breaches. External cyberattacks represent 40 percent of the nearly 5,000 breaches recorded in the state from 2006 through 2013, according to a new report issued by the state attorney general. Five of the 10 largest breaches reported to the New York AG have occurred since 2011. "In just eight years, the number of victims in New York has exploded. With 7.3 million records exposed in 2013, the cost of last year's 900-plus data breaches to the public and private sectors topped $1.37 billion." (Source govinfosecurity.com)

Walgreen Weighs Riding Tax-Inversion Wave & May Relocate to Switzerland if It Chooses to Buy Remainder of Alliance Boots to Reduce U.S. Tax Rates  Walgreen is currently thinking about leaving American shores, as part a plan to buy the rest of Alliance Boots GmbH, which operates a U.K. drugstore chain and is based in Switzerland. The move could help Walgreen lower its U.S. tax bill saving the company hundreds of millions of dollars a year—money that wouldn't flow into the U.S. Treasury. If it goes ahead, it would be an unusual use of the controversial and complex maneuver known as an inversion. While well tested among pharmaceutical and manufacturing companies that earn much of their income overseas or have assets like patents that are held offshore, the move has never been attempted by a major U.S. retailer, according to tax experts. Walgreen spokesman Michael Polzin said the company would still pay at least $2 billion a year in federal, state and other taxes. But an inversion would facilitate ways to reduce Uncle Sam's cut. Walgreen executives are leaning toward moving to Switzerland but are concerned possible new legislation from Congress could become a roadblock, according to a person familiar with their thinking. Congress is considering passing a bill to make inversions more difficult. (Source wsj.com)

Mall of America's giant $50M makeover ditches '90s in bid to stay hip - Malls across America are trying to lure the new Millennials  The Mall of America, where 520 stores beckon 40 million visitors a year, is in the midst of an ambitious $50 million makeover to refresh its interior as it seeks to attract more upscale and trendy stores in a fiercely competitive market. The ongoing face-lift is the first major update since the mall opened in 1992 and will be completed just as it prepares for its next major act — a $325 million expansion that includes a JW Marriot hotel, an office tower and more than 50 shops and restaurants set to debut in August 2015. The Mall of America isn’t the only one sprucing up. Other malls in Minnesota and across the country are scrambling to attract the most popular stores at a time when shoppers have more ways than ever to shop, including online. Mall operators are pouring more money into redeveloping their existing properties at a time when few malls are being built. (Source startribune.com)

U.S. Traditional Teen retailers closing more stores - 1,000+ & counting - Off-Price & Fast Fashion taking the lead - With Forever 21, H&M, Uniqlo and Zara Leading the Way  In mid-May, American Eagle said it had identified 150 stores to close in North America in the next three years and is closely watching 300 more that have leases coming due. Abercrombie has closed 260 locations since 2011 and Pacific Sun had closed 230 stores in that period. Aeropostale is expected to close up to 300 locations in the next few years, including a number of its P.S. from Aeropostale stores, he said. Abercrombie recently said it is on track to close 60 to 70 stores this fiscal year through lease expirations and more than 500 of Abercrombie's store leases are up for renewal through 2016. Thirty percent of store supply could come out of the teen market over the next three years, according to a report last week from Jefferies analyst Randal J. Konik. (Source wptv.com)

Wolverine Worldwide to close 140 stores as part of right-sizing in an omnichannel age - primarily the Stride Rite banner

Aaron’s to close 44 stores in Q3

The LPRC will host its 2014 Working Group Planning Summit on August 18th-19th at the new Innovation Lab at UF Innovation Square in Gainesville, FL.  Check with your organization or contact jessi@lpresearch.org to get involved!

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# of reports

Jan 401
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March 329
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June 365
Total 2,137


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MO. # Cases $ Amount
Jan 91 $28.7M
Feb 78 $62.9M
Mar 76 $24.7M
Apr 87 $25.1M
May 95 $205.6M
June 91 $505.8M
Total 522 $852.9M


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MO. 2013 2014 %ñò
Jan 385 374 2.8%ò
Feb 310 313 .95%ñ
Mar 294 301 2.3%ñ
Apr 377 330 12.5 ò
May 385 303 21% ò
June 320 300 6.2% ò
Total 2,071 1,921 7.24% ò


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Banks start using analytics to identify online payment fraud
In an attempt to control frauds in electronic payments, banks have started using analytics to stop suspicious transactions. However, an out-of-the-way transaction could get declined if the client does not respond to a phone call or a message immediately. Financial institutions such as HDFC Bank have already implemented analytics software. In banking transactions, banks can ask the customer for additional information to verify the transaction if it is undertaken on a different computer. But in the case of card payments, banks have to rely on direct contact with the customer. (Source thepaypers.com)

Hackers Go After Big Money Bank Accounts
In what can only best be described as a zombie threat to payments security, hackers have resurrected the heretofore-defunct GameoverZeus bot.net that was used to infect computers with malware. According to internet security blogger Brian Krebs, after a month of inactivity after federal officials shut the bot net down, phishing emails laced with booby trapped attachments started going out from a site that shares roughly 90 percent of its code base with GameoverZeus. While the previous instantiation of GameoverZeus was based on an advanced P2P network, the undead version makes use of an approach known as fast-flux hosting. That allows botnets behind ever-changing proxy networks of compromised systems more resilient to takedowns. (Source pymnts.com)

"Fraud is not a person - it is a dynamic grouping of statistics that deviate from the norm."
Stuart B. Levine, CFI, CFCI
CEO, The Zellman Group & Zellman Fraudnet




34,000 pairs of Nike trainers, Ugg Boots and Louis Vuitton bags: Britain's Biggest-Ever Fake Goods Racket worth $29M U.S. is smashed  Masterminds Nirmon Grover and Ajit Arura were jailed for three years each for their part in importing fake designer goods - after more than 80,000 items were seized at a storage unit in Alperton, northwest London. The fake haul consisted of 34,100 pairs of Nike trainers and Ugg boots, as well as Louis Vuitton bags, designer fragrances, headphones and fake Rolexes and Breitling watches - which if they were real would have been worth in excess of 17 million pounds. That's $29 million U.S. Experts believe this is the most sophisticated operation they have ever come across, involving a global supply link to China and Europe, and the sentencing was the result of a five-year investigation. Andrew Clooney, Senior Prosecutor at Brent Council, said: 'The investigation stretched back a number of years as each time we went back to the storage facility, more counterfeit items were seized.' (Source dailymail.co)

1 shot at Fashion Show Mall, suspect at-large in Las Vegas  Metro Police have released new information about the shooting inside the Fashion Show Mall. According to police, the incident started at around 6 p.m. Tuesday with a fight between known gang members inside the Topshop store. One person was shot in the neck. The victim ran from the mall. Police say he eventually took himself to the hospital. Police say he has non-life-threatening injuries and is stable. However, he is refusing to cooperate with police and is not even giving them his name, officers say. (Source 8newsnow.com)

A Week of Violence-Guns-Assaults for Retail Security
With more than a dozen serious assaults on loss prevention agents involving shootings, threats with guns, a murder of a police officer and a shooting of a store security officer, loss prevention has faced an extremely dangerous week battling retail crime.

2 Sentenced To Prison Time In CVS Security Guard's Slaying in Detroit
Two men will spend between 33 and 60 years in prison for second-degree murder in the shooting death of a 24-year-old security guard as he tried to prevent a carjacking outside a Detroit pharmacy. The Wayne County prosecutor’s office said Jeremy Jackson, 24, was sentenced to 33 to 60 years in prison for second degree murder, and 10 to 20 years for armed robbery consecutive to two years for a felony firearms charge. Co-defendant, 20-year-old Jamare Rucker, received the same sentence; but he was also convicted on one count of carjacking. They sentences were handed down in Wayne County Circuit Court Tuesday. (Source cbslocal.com)

Spokane County Sheriff’s Deputy fired for overbilling Best Buy for security work
A Spokane County Sheriff’s deputy was fired this week after he billed a local business for work he didn’t do, Spokane County Sheriff Ozzie Knezovich said Tuesday. Deputy Charles “Chuck” Sciortino left his post at Best Buy on Black Friday to work patrol but billed the store for a full 12-hour shift, Knezovich said. Knezovich said he talked to Sciortino that night while Sciortino was still providing security at the electronics retailer, but the deputy did not mention he had a scheduling problem with his job. Sciortino was fired Monday after an internal investigation revealed multiple incidents similar to the Black Friday abandonment of his post, Knezovich said. Sciortino was in full uniform while providing security at the electronics store, the sheriff added. “This was conduct unbecoming of a deputy,” Knezovich said. (Source spokesman.com)

Springfield, IL Police arrest three in jewelry store burglary
Springfield police have arrested three people, including two juveniles, in connection with a burglary at Luttrell Jewelers, that occurred early Thursday. Rocky Morse, 18, and a 17 and 16 year old were arrested on Monday. Police initially responded to a report of a burglary in progress at the store at 3 a.m. Thursday. Several thousand dollars in merchandise was reported stolen and more than $5,000 in damage was done. (Source sj-r.com)

UK: Man arrested and charged in $1.7 Million Edinburgh jewelry store robbery
A man has been arrested and charged in connection with a high-value robbery at an Edinburgh jeweler. Jewelry worth more than 1m pounds was stolen by armed robbers from the Hamilton & Inches store on George Street on June 6. Police Scotland said a 31-year-old man had been arrested and charged in connection with the incident. He is expected to appear at Edinburgh Sheriff Court. A spokesman added: "Inquiries are ongoing to trace the outstanding suspects." (Source stv.tv)

Mickey Mouse among victims of Bellevue, WA identity thief  Authorities in Bellevue, Wash., came across a familiar face when they busted a prolific identity theft ring. One of the many fraudulent licenses that were confiscated featured a picture of Mickey Mouse. Mickey, or rather Mick E. Mouse, is apparently a 5-foot-2-inch organ donor who weighs 110 pounds. He was born Nov. 18, 1928 — which is the day Walt Disney’s real Mickey Mouse made his debut in “Steamboat Willie.” (Source kirotv.com)

Dollar General Employee arrested in felony theft case in Quachita Parish, LA

Bismarck, ND Wal-Mart associate charged with felony theft

Four Harford, MD convenience stores robbed five times in past week

Man shot in head in a Starbucks in Kent, WA; girlfriend turns herself in

Redstone, PA man allegedly calls 911 to report fake Dollar General robbery to get out of traffic ticket

LeRoy's Jewelers in the Oxmoor Center, Louisville, KY, the victim of a Grab and Run, merchandise valued at $2299.00

Kay Jewelers in the Freehold Raceway Mall, Freehold, NJ, the victim of a Grab and Run, grabbing three rings valued at $17,347.00

Three Arrested in the $7000 Smash and Grab at Kay Jewelers in the Great Northern Mall, North Olmstead, OH

Circle K - Oklahoma City, OK - Armed Robbery
CVS - Asheville, NC - Armed Robbery - suspect arrested
Dollar General - Escambia, Co, FL - Armed Robbery
Dunkin Donuts - Concord Twp, PA - Armed Robbery
Dollar General - Walnut Hill, FL - Armed Robbery
Florist, E. Tremont - Bronx, NY - Burglary
Gold Corner - Washington, DC - Armed Robbery/ Shooting - owner killed
JNJ Market - Omaha, NE - Armed Robbery/ Shooting
Rite Aid - Toledo, OH - Robbery - possible connection to nearby bank robbery
Sandy Sewing Center - Lexington, KY - Burglary
Silver Bell Grocery - Houston, TX – Armed Robbery/ Shooting - bystander shot
Stripes - Alpine, TX - Armed Robbery/ Shooting - one man killed
Target - Salem, OR - Armed Robbery - suspect arrested
  Walgreens - Pueblo, CO - Armed Robbery and Police Standoff - suspect arrested




137 member York, Pa. ORC shoplifting gang ring leader sentenced to state prison  Of the more than 100 people arrested in the ring, he is the only one to get a state prison sentence, according to the York County District Attorney's Office. James Lee Giuffrida, 31, of the 1400 block of West Market Street, was sentenced Tuesday to 6 3/4 to 13 1/2 years, five years probation and fined $55,000 for organized retail theft, criminal conspiracy, retail theft, receiving stolen property, corrupt organizations and dealing in proceeds of unlawful activities. According to West York Borough Police, Giuffrida recruited and directed others to shoplift merchandise from area stores. The items were then returned to the same stores by a different person, or to a different store, and exchanged for gift cards. In an ongoing investigation, police arrested and charged 137 other people as part of the ring. Giuffrida bought the gift cards from the thieves at a reduced price, then sold them for their full value on various websites, police said. Giuffrida also instructed the people working for him to steal small, expensive items, such as car headlights, printer ink cartridges, razor blades, dental whitening strips, batteries and designer glasses. Giuffrida sold these items on several websites, police said. (Source ydr.com)

4 ORC suspects charged in Rochester, N.Y. this week
Rochester, this week four people were arrested on a more serious charge — organized retail crime enterprise, a felony involving suspects conspiring with each other to commit theft for profit. This week, all four arrests relating to organized retail crime enterprise involved small-ticket items that were stolen from Walmart on Farmington Road. The most recent theft occurred Monday, when William York, 29, of 61A Winter St., and Suzanne Anderson, 47, of 119 Milton Road, Apt. 4, allegedly worked together to steal about $12 worth of greeting cards and then return them to the store, according to a police affidavit. York allegedly stole the greeting cards before going back into Walmart and returning the cards using another customer’s receipt. The receipt was allegedly found on the ground by Anderson, according to the affidavit. Police this week also arrested Jordan Schieferdecker, 23, of 10 West Concord St., Dover, and Myriah Allard, 23, of 9½ Mechanic St., Dover, in connection to a May 12 theft incident at Walmart. (Source fosters.com)

Trio stole baby formula to feed heroin habits, had list of 35 stores in New Jersey A trio of heroin-addicted baby formula shoplifters had a list of pharmacies in 35 towns — all but four of them in Bergen County — when they were caught moments after a theft in Old Tappan. A manager at the Old Tappan CVS in the Bi-State Plaza called police Saturday night after one of the trio entered the store with an empty tote bag, used the bathroom, then left after filling the bag with baby formula, Police Chief Thomas Shine said. “The suspects admitted to being heroin addicts,” Shine said. “They allegedly shoplift on a daily basis to support this habit. “The items taken are resold to bodegas in Paterson,” he said. Shine said the stores on the list are in: Allendale, Bergenfield, Closter, Cresskill, Dumont, Edgewater, Englewood, Fair Lawn, Fairview, Fort Lee, Garfield, Glen Rock, Hackensack, Mahwah, Midland Park, Montvale, Old Tappan, Paramus, Park Ridge, Passaic, Paterson, Ridgefield Park, Ridgewood, River Edge, Rochelle Park, Saddle Brook, Teaneck, Tenafly, Totowa, Washington Twp., Wayne, Westwood, Woodcliff Lake, Wood Ridge and Wyckoff. (Source cliffviewpilot.com)

Jamaican Police seize $465m in counterfeit goods  Police from the Anti- Trafficking in Persons and Intellectual Property Vice Squad of the Organized Crime Investigative Division have seized more than $465 million worth of counterfeit goods in three separate raids between Monday and yesterday. Among the items seized were two truckloads of counterfeit or knockoff Clarks shoes, bootleg rum, fake pharmaceuticals and medical supplies, and a quantity of compact discs (CDs) and digital video discs (DVDs). The police also seized a quantity of computer hard drives and other equipment during the raids. "We did operations in parishes — St Mary, Kingston and St Catherine," Berry told reporters. Police said 1,857 pairs of fake Clarks shoes of many varieties and sizes, valued at $13.5 million, and 4.5 million CDs and DVDs valued at $450 million were among the items. (Source jamaicaobserver.com)

Gang suspected in Houston, TX jewelry theft ring
The warning being issued says the theft suspects may be part of a gang of thieves. The ring has been stealing from jewelry stores across the country since at least the beginning of May. They’re using fraudulent California driver’s licenses to obtain store credit and then purchase a high-end watch that goes from $7,000 to $25,000. The licenses being used make it difficult for a jeweler to detect as fraudulent. Store owners are being urged to review contracts for in-store credit to determine what to do in case of chargebacks in fraud cases. (Source click2houston.com)

Harford County and Waldorf, MD Police release photos of Target diversionary  Theft Ring Harford County Sheriff’s Office Detectives are asking for public assistance to identify several individuals that may be involved in a diversionary theft ring. On July 2, 2014, a female victim was shopping at the Wal-Mart in Abingdon, MD when a male asked her to help him get something from a shelf. When she finished helping the male she realized that her wallet was stolen. Her credit cards were used later at the Abingdom Target later that morning. Since releasing the original story and photos, numerous other victims have come forward. (Source wbaltv.com)

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Vendor Spotlight

Penske Logistics Joins CargoNet to Enhance Supply Chain Security

READING, Pa., July 16, 2014 - Penske Logistics has joined CargoNet to enhance its existing freight management security practices for its shipper customers. CargoNet helps prevent cargo theft and improves recovery rates through secure and controlled information sharing among theft victims, their business partners and law enforcement officials. CargoNet uses a national database and information-sharing system managed by crime analysts and subject-matter experts. CargoNet is a division of Verisk Crime Analytics.

"We joined CargoNet to provide us with greater visibility across different states and regions of the United States," explained Aaron Henderson, Penske's Director of Loss Prevention. "It allows us to better identify areas that require additional security and when a theft does take place we're able to move quickly to recover the assets."

"We are pleased to see Penske Logistics support the CargoNet program," said Anthony Canale, CargoNet General Manager. "A company such as Penske, which already has a robust security program in place, understands that CargoNet membership provides an additional dimension to their existing prevention and recovery strategies."

A leading provider of crime prevention services to retailers, manufacturers, logistics companies, equipment owners, and insurance companies, Verisk Crime Analytics also offers data and analytical support to law enforcement. Verisk Crime Analytics provides a comprehensive suite of data management, analytic, and theft prevention services that include prediction, mitigation, response, and recovery.

For more information, visit


Job Opening




Director, LP Walmart Canada Mississauga, ON, Canada Workopolis
Dir of LP & Risk Mgmt Gordmans Omaha, NE Gordmans
Director Digital LP Nike Portland, OR Nike
National Account Manager Vector Security, Inc TBD Vector Security, Inc
Regional LP Manager SpartanNash Omaha, NE SpartanNash
Reg LP, Audit & Firearms Compliance Mgr Dunham's Sports United States Dunham's Sports
Central Investigator - ORC Home Depot Elmont, NY Home Depot
Business Continuity Mgr Bi-Lo Holdings Jacksonville, FL Bi-Lo Holdings

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AP Manager in Training Walmart Camilla, GA Walmart
AP Manager in Training Walmart Yankton, SD Walmart
LP Manager Sears Baltimore, MD Sears Holdings Corp
LP Manager Kmart Staten Island, NY Sears Holdings Corp
Dept Mgr LP & Safety Lowe's Columbus, IN Lowe's
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Area AP Manager Best Buy Richfield, MN Best Buy
Dist LP Manager Kohl's O'Fallon, MO Kohl's
LP Manager Macy's Salt Lake City, UT Macy's
District Mgr Investigations Macy's Sacramento, CA Macy's
District LP Manager Walgreens Scarborough, ME Walgreens
LP Specialist True Religion Brand Jeans Bloomington, MN True Religion Brand Jeans
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Brad Reeves was promoted Director of Loss Prevention for The Great Atlantic & Pacific Tea Company.
Anthony Villanueva was promoted to District Operations Manager for The Home Depot.

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10 Excuses Unproductive People Always Use  They groan and always come up with an excuse for everything; these unproductive people always have an explanation for the problem. Listen for these excuses, then correct the action to get them back on track. (Always for later)

Try This 18-Minute Ritual for Incredible Focus  Not all rituals are religious or major life occurrences, some are small, private actions to help you reduce feeling angry or upset. Some can even help you keep your focus at work! Try this tree-step ritual to add focus in work and life. (Manage your day)


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Your Boss's Work-Life Balance Matters As Much As Your Own  What leaders say is far less important than what they do, at least in a recent study. When leaders model in their own behavior sustainable ways of working, it has a tremendous effect on those they lead. (When you take care of your people, they take care of you)

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