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December 4, 2013


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News Brief - Sponsored by WG Security Products

Walgreens recognized for Hurricane Sandy efforts by Department of Homeland Security  The Department of Homeland Security on Wednesday announced that Walgreens, Monsignor John Brown and the New York Mets have each been awarded the 2013 Rick Rescorla National Award for Resilience, recognizing their contributions to their communities in the aftermath of Hurricane Sandy. Walgreens implemented business continuity plans before the storm made landfall, enabling the company to continue providing for basic human needs. In the aftermath of the storm, Walgreens quickly dispatched mobile pharmacies and constructed temporary pharmacies, continuing to provide services throughout the region. The company also shipped 25,000 blankets, three semi-trailer loads of water and other items that governmental organizations were lacking. In 2011, DHS created the Rick Rescorla National Award for Resilience in memory of Richard "Rick" Rescorla, who on Sept. 11, 2001 led a massive evacuation of Morgan Stanley's 2,700-person workforce located in the South Tower, saving the lives of all but six. (Source

Cyber Monday shatters the online spending record - $2.29 billion - up 20.6%
Online sales on the Monday following Thanksgiving weekend grew 20.6% compared to last year’s Cyber Monday, according to IBM Corp., which bases its estimates on its analysis of purchases and activity on more than 800 client retail sites. Mobile sales helped drive that growth, as they accounted for 17% of total online sales yesterday. By Adobe’s estimates, mobile accounted for $419 million, or 18.3% of online sales. Tablets accounted for $290.8 million of that spending, or 12.7% of overall online sales. Mobile up 80% in sales. (Source

"Cyber Monday was coined back in 2005 to highlight the significant spike in online spending that occurred on the first day back to work following Thanksgiving weekend"  "The working theory at the time was that broadband connections at work made it easier for consumers to shop online — and indeed we see that work-based buying accounts for half of all Cyber Monday spending.” (Source

Heavy Inventories Threaten to Squeeze Clothing Stores
Chains including Abercrombie & Fitch Co., Chico's FAS Inc., Gap Inc., and Victoria's Secret came into the fourth quarter with heavy inventory loads. The concern now is the retail industry's weak showing over Thanksgiving weekend will force them to take bigger markdowns that could hurt their fourth-quarter profits. (Source

Walmart ranks Cyber Monday as its biggest online sales day ever

US holiday e-commerce projected to rise 15% this year

RetailNext acquires Nearbuy Systems
Retail Next announced today the acquisition of Nearbuy Systems, a provider of location-based Wi-Fi Analytics solutions for retailers. Based in San Mateo, Calif., Nearbuy is the largest provider of in-store opt-in analytics, enabling retailers to enhance one-to-one engagement and personalization strategies. (Source

Company owners plead guilty in scheme to clear credit histories
Five of 10 people charged in a scheme to clean up negative credit ratings by duping credit rating agencies with forged police reports have struck plea deals with prosecutors. On Monday, the owners of Tradeline Pros Michael Olden and Shafiq Beria pleaded guilty of felony establishing a forgery laboratory. As part of the deal, multiple other counts of forgery and racketeering were dropped. Court documents show customers would pay $3,000 and Tradeline Pros would “sweep” or clean up negative credit ratings, clearing the way to get a loan for a car or mortgage for a home. Investigators said Tradeline Pros was sending the agencies forged reports indicating their clients were victims of identity theft and their credit ratings should be restored to a favorable rating. The investigation showed Tradeline Pros forged 174 police reports from different law enforcement agencies across the U.S. (Source

New Card Skimmer Attaches To A Real POS Card Reader Like A Nasty Succubus  Brian Krebs has found a fascinating example of a card skimmer – essentially a machine that steals your credit card number – that masquerades as a real POS terminal. The skimmer fits over the ubiquitous Verifone POS reader and even reads key-presses. It is virtually indistinguishable from the actual POS card reader and can be slipped on and off without the retailer's knowledge – or, more chillingly, with the retailer's consent. (Source

Over 80% of employees use unauthorized apps at work
More than 80 percent of employees admit to using non-approved SaaS applications in their jobs, say the results of a McAfee survey. But what’s even more interesting is that IT employees use a higher number of non-approved SaaS applications than other company employees. (Source

Hacker-built Drone Can Hunt, Hijack Other Drones
A security researcher has released software and technical instructions for modifying a drone so that it can identify and hijack other drones. (Source

Columbia Sportswear looking for a Director of Loss Prevention in Oregon

November Same Store Sales Results

J.C. Penney up 10.1%
Walgreen up 4.1%

Quarterly Same Store Sales Results

Express, Inc. Q3 up 5% with net sales up 7%
Christopher & Banks Q3 up 4.9% with net sales flat
Claire's Stores Q3 down 5.2% with net sales down 2.7%|
Gordman's Q3 down 6.1% with net sales down 5.8%




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MO. 2012 2013 %ñò
Jan 316 385 21.8%ñ
Feb 410 310 24.4%ò
Mar 332 294 11.4%ò
Apr 307 377 22.8%ñ
May 342 385 12.6%ñ
Jun 330 320 3.03%ò
Jul 355 306 13.8%ò
Aug 425 326 23.3%ò
Sep 375 304 18.9%ò
Oct 464 306 34.1%ò
Nov 337 246 27%ò
Dec 265    
Total 3993 3559 10.8%ò


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Season Two Kicks Off
October 28
"Can Wages Buy Honesty?" with Harvard Professor Tatiana Sandino & Jim O'Connor, VPLP Bed, Bath & Beyond

November 11
Interview with Lisa LaBruno, Sr. VP Retail Operations, RILA

December 2
Albuquerque's ORC Effort - Chief Raymond Schultz & Karen Fischer, Strategic Support Div. Mgr, APD

Featured Episode


Season 2
Starting Oct 28

New England ORC Event Coverage

Future Episodes

Jim O'Connor, VP of LP on Developing an LP Culture

More episodes
to be announced


The Library of Loss Prevention - Search data now...

Northern Michigan University, located in Michigan’s incredible Upper Peninsula, offers one of the only baccalaureate loss prevention management programs in the United States. It is offered completely online and accepts up to 92 transfer credits. An affordable investment into a dynamic and growing profession. Learn more here


LPNN - Loss Prevention News Network

Organized Retail Crime Series

Interview with Albuquerque Police Department - Part 2

In this three part series, Chief Raymond Schultz of the Albuquerque Police Department and Karen Fischer, Albuquerque's Strategic Support Division Manager discuss how their public-partnership model emerged and came together to help fight organized crime, how it works, and what the future will bring it. Learn how their model evolved into the highly efficient database sharing and website that helps law enforcement and loss prevention executives fight retail crime.

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Share Your Thoughts                  Sponsor this Section of the Daily

Thought Challenge

2011 Thought Challenge Top Winner

Are things really that bad?

Submitted by Pedro Ramos, Vice President of Sales, Agilence, Inc.

If we look around us, listen to or read news on the internet (notice that I've excluded newspapers?) or simply talk to family and friends, we are left with a certain sense of impending doom.  Although I don't want to minimize the pain of those living in areas of our country with double digit unemployment, I must ask:  Are things really that bad?  Let's step back from the immediate and constant barrage of information that fills our lives and look back at history to try to gain some sense of perspective. 

History shows that there are many "bumps" in the road; World war, recessions, depressions, geopolitical wrangling for oil, etc.  What history also tells us is that over the long term, things do get better.  Just compare the lifestyle of a middle-class family 50 years ago to that of a similar family today and you'll see that overall we are living better.  We may not think so because we are a "right now" generation, addicted to live stock tickers and scrolling news feeds.  We live in the moment and don't take the time to stop and evaluate our position.  Today's generation does not look to the past for wisdom, but rather looks only at themselves and only at "right now."  Just look at medicine as an example:  Not too long ago, coronary disease would have meant a death sentence.  Today, it's a treatable condition.  What history demonstrates the best is this:  Those who are driving change and those who are open and prepared for change are the most successful. 

Education and adaptability continues to be a common thread throughout history.  Those who are educated and adaptable do well.  And, more than at any time in our history, change is constant and quick.  New technologies continue to appear on a daily basis and are changing our world at an increasingly rapid rate.  The companies behind these technologies are the new winners and they are driving a new breed of employees, be it professional managers or cutting-edge developers. In fact, it's these companies that are creating jobs and the competition to attract the best and the brightest that have driven up the salaries to unprecedented levels. This changing, evolving technology landscape will be a source of high-paying, stable employment for generations to come, one only need to prepare.

As far as the retail world is concerned, one basic statistic will drive that growth:  The world population is estimated to grow from today's near 7 billion to 9 billion people by 2050.  That means more shirts, more shoes, more food, more cars, more housing and more technology customers.  This basic figure indicates one thing:  The retail economy will grow by sheer demand.   The question is how do we prepare for this future?  The answer is education and training for this fast moving world. 

The one overwhelming reality is that our newer technologies are disrupting our economy at a faster rate than any other prior technologies did.  Additionally, the demand for food and energy will continue to be a concern, but also a source of new innovation and new employment opportunities.  Finally, as the world becomes more affluent, the service industries will continue to grow as will the demands for premium products.

As LP professionals, we must ask ourselves a few questions:

1. Do I have an understanding of how technology will drive change in my business/occupation?
2. Do I have the education to understand and take advantage of the opportunities these changes will create?
3. Do I have training that prepares me for managing in a diverse and technical environment?
Do I want to remain in the current field or educate myself and be ready to take advantage of new emerging opportunities regardless of the field?

One thing is for certain; with a little perspective things are not that bad.   Remember that life is not a sprint, but a marathon.  Be prepared, continue to educate yourself, focus on your goals, and ignore the daily barrage of distractions.

Want your voice to be heard? Have something insightful to say about the Loss Prevention and Safety industry? Submit your Thought Challenge today!




Texas Store Clerk Charged In Shoplifter’s Shooting Death
Johnathan Brian Lambert, 28, was held without bond Wednesday, charged with murder in the shooting death of a suspected shoplifter at the tobacco shop in Arlington where he worked as a clerk. Arlington police say detectives believe Lambert was under no direct threat from the shoplifting suspect when he opened fire. (Source

Driver charged in Thanksgiving police shooting in Romeoville, ILL., Kohl's shoplifting case  Bail was set Tuesday at $400,000 for a Joliet man who was shot by Romeoville police after he and another man tried to flee a retail store Thanksgiving night and dragged a police officer in the getaway car, authorities said. (Source

Two Food Mart store owners plead guilty to $600,000 food stamp fraud in Baltimore  Authorities say from November 2010 to May 2013, Cisse and Keita exchanged SNAP benefits for cash at less than face value of the benefits. The two obtained more than $600,000 in payments for food sales that never occurred. (Source

Portland police taking down a man who had threatened customers with two knives in Pearl Whole Foods  The police in Portland are being sued and are under criticism for their harsh handling of suspects. This video shows the right way to handle such a suspect. (Source

Shoplifting suspects lead police on high-speed, 100-mile chase last night in Montgomery County, Tx.  Cleveland police said it started as a shoplifting call at a Walmart. By the time officers arrived, the shoplifting suspects were already driving away. The trio led authorities down US 59 toward Houston. Authorities said someone in the car threw a gun out the window along the way. No one was seriously injured during the chase, though one patrol car did crash along the way. Investigators said they found drugs, masks and a pistol clip in the car. (Source

Un-named Houston business - retailer - tied to credit card and debit card fraudulent spike - Houston PD & Secret Service investigating  “The case load at the police department and sheriff’s department has increased significantly because of this.” “At this point, I think it’s a fair thing to say that a local business’ information has been compromised –– possibly at the corporate level." There isn’t just one place in the United States where it’s happening,” McNiell said. “We’ve seen purchases made in Georgia, Florida, New Jersey and out in California. Basically, purchases are being made nationally using information obtained here locally.” (Source

Suspected rooftop burglar electrocuted cutting through security system wiring in Milwaukee  A suspected rooftop burglar was electrocuted at a north side business after apparently cutting through wiring attached to a security system, according to a report released Tuesday from the Milwaukee County medical examiner's office. According to the report, the business is in an area where there have recently been numerous copper thefts and police believe the man might have been the same rooftop burglar who has been active in police District 5. (Source

Okeechobee County Sheriff's Office investigating tractor-trailer thefts that are connected

Truck carrying highly radioactive cargo stolen in Mexico, UN agency reports

Serial shoplifter with 52 convictions jailed for six months in Birmingham, Al.

Man accused of setting several fires in Polk, Fla., Walmart

Corpus Christi Police arrest three with $1500 in merchandise from Walmart

San Diego Police involved in 100mph chase for a 7-Elevan robbery suspects; six people arrested

Canton, Ohio Man arrested after punching an officer in the face during a stop at Walmart  A Canton man was already wanted on felony theft warrants when, accused of theft again, he fought with officers at a local Wal-Mart store. Eric Jones, 21, punched a police officer in the face while he fought with officers trying to stop him at the store on Tuesday. Jones was already wanted on two unrelated felony theft warrants. Police were able to arrest him. (Source

The Woodlands,Texas Police Detective receives commendation for Jared jewelry store robbery arrests  On Tuesday, Detective Chad May received a commendation in reference to his investigation into an aggravated robbery that occurred June 17, of this year. The robbery had taken place at a Jared’s Jewelry Store in The Woodlands. As a result of information shared between Detective May and investigators of the Houston Police Department, approximately $500,000 worth of merchandise was recovered and several arrests were made. Representatives from Jared Jewelers presented Detective Chad May with a plaque recognizing the work of the Montgomery County Sheriff’s Office Major Crime Unit and a check for $1000.00 to be donated to the Montgomery County Law Enforcement Association in his name. (Source

Toms River, NJ man busted for robbery after Howell Best Buy melee
Robert Dosil was charged with robbery by force, aggravated assault, shoplifting and possession of hypodermic syringes after the incident at the Best Buy in Howell on Sunday. Dosil was observed concealing merchandise beneath his coat. As he was exiting the store, he was approached by store employees. Dosil charged at one employee, knocking the employee to the floor, a second employee grabbed hold of Dosil and Dosil punched him in the eye. Additional employees jumped in and they continued to wrestle around on the ground just outside of the store, near the main entrance. Dosil broke free and began to run across the parking lot when he was again taken to the ground by store employees. (Source

Man Dressed In Tim Horton's Uniform Robs a Walmart and UDF store at gunpoint in Whitehall, Ohio  Police are searching for a Westerville area man who is believed to have robbed two stores at gunpoint Wednesday morning. The first robbery occurred at the UDF store at about 5:20 a.m. Wednesday. The second robbery occurred at the Walmart store in Whitehall. In both robberies, police said, the suspect was dressed in a Tim Horton's uniform, and threatened employees with a gun under his jacket. A Walmart employee said that the man walked into her cashier line, bought a candy bar, and when she opened the cash register drawer, he told her to give him all the money or he would shoot her. (Source

Tulsa Police investigating 3rd burglary attempt at the same Radio Shack in a week  Tulsa Police believe the same person has tried to break into the same Tulsa Radio Shack store for the third time this week. Officers said each time an alarm at the store has apparently scared burglar away. The latest attempt occurred at about 3 a.m. Wednesday. Police say the burglar attempts to enter the store through the roof. Tulsa Police said the store has motion detectors in the ceiling. (Source

South Florida Judge forced to draw new jurors in Coach counterfeit case after several admitted they purchased knock-off items  Potential jurors in a lawsuit claiming a South Florida flea market sold knockoffs of brand-name goods told attorneys they had bought counterfeit merchandise. The numerous admissions by members of the jury pool forced the judge to pull in potential jurors intended for another civil trial. Designer brand Coach filed suit against the Swap Shop in Fort Lauderdale and its owners, Preston and Betty Henn, over sales of counterfeit Coach merchandise at the establishment. (Source

Police seeking 2 suspects; Fight breaks out on Black Friday at Victoria's Secret in Annapolis Mall  Anne Arundel County police are looking for two women suspected of assaulting a teen on Black Friday at Annapolis Mall. Police said the victim, a 17-year-old girl, was at the mall’s Victoria’s Secret store around 12:40 a.m. Friday when she was assaulted by two females. The victim told police that one woman approached her and said the girl had assaulted her. (Source

Savannah Police recover a 2 carat certified diamond ring and 3 bridal sets stolen from Zales  Savannah (GA) Police Department recovered this 2 carat certified Diamond Ring and it has been positively identified through the certification number. Savannah Police recovered this item while working a separate criminal case. A search warrant was issued for a vehicle where this item was located. In addition to this recovery, three other Bridal Sets were recovered for Zales Corp. These rings were stolen at a Zales location in North Charleston, SC approximately 2 weeks ago. Arrest warrants are being issued.

Suspected burglar caught on roof of Big Lots in Tucson, Arizona  Police officers are investigating an early-morning burglary at "Big Lots" at Tanque Verde and Sabino Canyon. Tucson Police Dept. responded to a suspicious activity call around 6:45 am, after store employees called 911 and said they heard noises in the ceiling. Police evacuated the store and called in Tucson Fire Dept. to assist with a ladder. Police found someone on a ladder attached to the roof, and took that person into custody. (Source

Thieves steal 100 calendars from Mall of Georgia kiosk; Theft or Protest?
Someone made off with $2,000 worth of calendars for 2014 in an unusual heist at the Mall of Georgia. Witnesses say a young couple, stole the calendars and left a dozen chastising signs in their place. “They were pre-printed signs (and) all the messages on the signs basically say the same thing that they just didn’t agree with basically having the human body as meat on display." (Source


Today's Robberies and Burglaries

Boys, 11 and 14, Charged With Walmart Armed Robbery in Baltimore
2 armed robbers hit jewelry store in St Louis County - owner fires shots - apprehended after chase  
Lafayette, La., police investigate 8 armed robberies within a month
String of armed robberies in Biddeford-Saco, Southern Maine
Police investigate armed robbery at Mead Street store in Racine, WI
Four Louisville Men FBI Charged in String of Armed Robberies
Boynton Beach, Fla., Police capture suspect in strong arm robberies of fast food locations
Smash and grab fails after stolen SUV gets stuck in store in Atlanta
Woodbridge, N.J., man charged in ‘smash-and-grab’ burglaries
Newark man arrested on LIRR train with stolen cash register, police say
GNC – Armed Robbery – Woodbridge, Va. – no injuries reported; second robbery in 30 days
Radio Shack – Armed Robbery – Montgomery, Texas – no injuries reported
Family Dollar – Armed Robbery - Orlando, Florida – no injuries; suspect spent 5 mins. in the store
Family Dollar – Burglary – Baton Rouge, LA – smashed out glass window, caught on tape
GA Your Food Supermarket – Armed Robbery - 1 employee shot; Employee chases suspects w/ machete




Richmond, British Columbia, Canada - ORC duo - husband wife team busted with truckload of stolen toys & clothing - selling online  Richmond RCMP have now laid charges against a Richmond couple after police raided their family home and removed a truckload of stolen toys. Charges stem from alleged shoplifting incidents dating as far back as July and ranging over several days. The theft included toys and children’s clothing. Alyssa John sold the stolen items online to families predominantly in the Richmond area through the “Steveston Kid Swap and Shop” Facebook page. The RCMP partnered with loss prevention officers at Toys ’R’ Us and TJX Canada (which owns Winners, Homesense and Marshalls) for the investigation. Thanks to Warren Griffey for submitting the article. (Source

ORC trio busted in Rochester, N.Y. with itemized list and stolen goods found in truck after police chase  Hitting Wal-Mart, the trio tried to get away and intentionally rammed two police cars trying to get away. Police recovered stolen property from the wreckage of the crash that followed Friday's two county police chase. They also discovered something else: an itemized list. "She stated that the owner of the truck had given her this list of stuff to come out to Macedon to steal that day," said Macedon Police Chief John Colella who interviewed one of the two female passengers in the fleeing car. Nearly every week people come to this Walmart with a list. They are not shoppers but professional shoplifters who target items selected by a middle man who then flips them for a 100% profit. (Source

Thieves steal dozens of bras from South Barrington Victoria's Secret outside of Chicago  Thieves brazenly stole 72 bras valued at $3,690 from a Victoria's Secret store in South Barrington last month, authorities said. South Barrington Police Chief Mike Deegan said the store chain, not the village or the Arboretum shopping center where the store is located, is being targeted regionally. Victoria's Secret stores are generally not heavily staffed, and merchandise of high value can be taken quickly to be fenced or sold through third parties at flea markets, he said. Both thefts were reported to police Nov. 26, but one happened on Nov. 9 and the other Nov. 21, Deegan said. Surveillance footage from the Nov. 9 theft shows 36 bras worth $1,771 being shoved into a bag before the offenders ran out the door. On Nov. 21, a woman posing as a customer distracted a sales clerk while a male accomplice grabbed another 36 bras worth $1,919, police said. (Source

“Protection 1 is proud to be sponsoring the D-D Daily ORC column to ensure the LP industry gets the information, education and critical data they need to fight this national epidemic.”
Rex Gillette, VP Retail Sales, Protection 1.

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Vendor Spotlight


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Job Opening




Vice President LP Confidential United States Downing & Downing
LP & Safety Supervisor Ross Stores Moreno Valley, CA Ross Stores
Business Development  
Hart Systems United States Hart Systems
Asset Protection Manager Louis Vuitton Las Vegas, NV Louis Vuitton
Regional LP Manager Michael Kors Whittier, CA Michael Kors
Regional LP Manager Spencer Gifts Chicago, IL Spencer Gifts
Director of LP Children's Place Los Angeles, CA Children's Place
Director of LP Children's Place Houston, TX Children's Place
Director of LP Children's Place Chicago, IL Children's Place
Sales Executive Checkpoint Systems East Coast Checkpoint Systems
Sales Executive Checkpoint Systems West Coast Checkpoint Systems
Service AP Manager Best Buy Elkridge, MD Best Buy
Regional LP Manager Forever 21 Towson, MD Forever 21

National Account Mgr



Downing & Downing

Dir of Loss Prevention


Philadelphia, PA

Downing & Downing

Regional LP Director Confidential Nashville, TN Downing & Downing
Regional LP Manager Confidential San Francisco, CA Downing & Downing
District LP Manager Confidential San Diego, CA Downing & Downing
LP Analyst Confidential New York, NY Downing & Downing



Today's Daily Job Postings from the Net - Appearing Today Only
View two months of postings here

Job Opening




AP Manager in Training Walmart Ypsilanti, MI Wal-Mart
AP Manager in Training Walmart Miramar, FL Wal-Mart
AP Manager in Training Walmart Waldorf, MD Wal-Mart
AP Manager in Training Walmart Weymouth, MA Wal-Mart
AP Manager in Training Walmart Winnemucca, NV Wal-Mart
AP Manager in Training Walmart El Paso, TX Wal-Mart
ETL Assets Protection Target Chattanooga, TN Target
ETL Assets Protection Target Kapolei, HI Target
LP Manager Kmart Warner Robins, GA Sears Holdings Corp
Dept Mgr Store LP & Safety Lowe's Roseville, CA Lowe's
Dept Mgr Store LP & Safety Lowe's Riverhead, NY Lowe's
LP Manager Macy's Pearland, TX Macy's
LP Area Manager HEB Austin, TX HEB
LP Department Manager Von Maur Lincoln, NE Von Maur


On the Move: Home of the Industry's Original - Sponsored by Cival Demand Associates

Paul Sica was named Area Loss Prevention Manager for Harbor Freight Tools.

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Interview Questions that Work
Bad hires can create a ripple effect in the workplace that doesn't just cost your company time and money, it also hurts morale and productivity in other employees. Hiring the right person could be one of the most important decisions regarding your business operations. Use this guide on interview questions to help your hiring process. (Choose the right people)

The Job Interview Research You Didn't Know You Needed To Do  Doing your research into the company, what they do, and how to answer potential questions are important, but there is one other step that is essential when interviewing for your new job: dig deeper and ask questions that will open up what it would be like to work there. Follow these tips to get more from your interviews. (The internet is your friend)


12 Small Clues You Can't Ignore When Interviewing  Paying attention to the small but important things you hear about your potential job is crucial to decide if you will be a good fit. The interview allows you to see into the company's culture, and for you to pay attention to any personal disconnects. Consider these twelve things before you say yes to the job offer. (Time off and working hour policies)

Job Seekers: Avoid These 7 Nonverbal Mistakes in Job Interviews  It's not only about what answers you provide to the interview questions, also focus on the nonverbal cues you may be giving your potential employer. Not enough or too much eye contact, or an unusual handshake could help the hiring manager see the big picture, so make sure you steer clear of these nonverbal mistakes. (Don't wear cologne or perfume!)

Sponsor this section of the Daily


The importance of staying focused and positive in your job search can’t be over emphasized. Even when you’re networking keep it positive and never network without asking for another contact name at the companies you’re looking at; operators, human resource executives, other loss prevention executives, anyone that is in a management position with the companies you’re interested in joining. We'd also suggest visiting some stores and trying to meet the loss prevention team and finding out more about their LP efforts, structure, management individuals, and just plain getting to know that company's LP culture and never leave without leaving a copy of your resume. Every successful marketing campaign has a grass roots methodology and getting into some stores is just that. If done correctly, I assure you the multi unit LP executives will find out who you are and respect you for doing it.

Just a Thought,
Gus Downing

Gus Downing

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