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The D-D Daily Mobile Edition

January 3, 2014

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News Brief
Sponsored by WG Security Products, Inc.
NRF LP Advisory Council Chair, Rosa Sostilio, Sr VP AP Hudson Bay Corp., Blog Makes "Top 10 of 2013" on Retail's Big Blog  Top six retail loss prevention trends for 2013 – Gearing up for NRF’s Loss Prevention Conference in San Diego, Rosamaria Sostilio, Senior Vice President of Asset Protection at Saks Incorporated and Vice Chair of NRF’s LP Advisory Council, addressed top-of-mind concerns for retail loss prevention professionals. (Source nrf.com)

What's in store for retail technology in 2014?
Personalisation, mCommerce, mobile payment standardisation and social media integration are just a few of the key areas retailers are focusing on for the new year. Industry experts have their say... It's a new year, but not necessarily a new start for retailers in 2014 as they look to continue the evolution of their businesses in order to meet the demands of the modern customer. Editors note: It's a rather generic read but nonetheless one that shows the obvious direction we will all be following. (Source essentialretail.com)

Retail store traffic up 4% over November and up 8.6% over Dec 2012  Shopping visits continued to grow in December despite headwinds from weather in certain parts of the country, driven by a heavily promotional season. Despite a sluggish start to the month, shoppers left a lot of holiday shopping for the week before Christmas, and traffic picked up significantly. Traffic remained robust after the holiday, as shoppers looked to take advantage of inventory-driven discounts. (Source chainstoreage.com)

Hercules storm could impact 4th Quarter sales by 1%  Hercules flexed its muscle over the Northeast on Thursday night dumping two feet of snow and forcing the cancelation of thousands of flights. Citigroup analyst Oliver Chen, who expects most shoppers to stay home on Friday and Saturday, said fourth-quarter sales could be lowered by 1 percent due to Hercules. He also expects Vera Bradley Inc., The TJX Cos. Inc. and American Eagle Outfitters Inc. to be impacted the most as they have the highest store concentration in the storm regions. According to Chen, Vera Bradley has 36 percent of its stores in the Northeast and 18 percent in the Midwest; TJX has 29 percent in the Northeast and 16 percent in the Midwest, while American Eagle has 26 percent in the Northeast and 18 percent store concentration in the Midwest. Editors Note: Last year it was Sandy and this year Hercules comes along at least after the Christmas push. (Source wwd.com)

RFID set to skyrocket in retail in 2014
Retail continues to take a leading role in adopting RFID technology. Now that the mess created by patent licensing firm Round Rock Research has been mostly swept aside by the slew of patent agreements signed during Q4, RFID in retail is set to skyrocket in 2014. Retailers are embracing RFID for omni-channel retailing, counterfeit prevention, theft reduction, and to enhance brand loyalty by boosting consumer engagement. Today we examine how inventory accuracy leads to omni-channel retailing and some exciting consumer engaging apps. Next week we look at how RFID can be used in loss prevention and counterfeit detection. (Source rfid24-7.com)

Up to 40,000 Target gift cards may not have been activated - More Woes for Target

Amazon Sold 36.8 Million Items on Cyber Monday - 426 items per second

Online sales rise 10.3% year over year in Q4 with Department stores leading the way - up 62.8%  Mobile sales growth led the way this holiday season, with sales from smartphones and tablets up 46% year over year and accounting for 16.6% of digital sales in Q4, IBM says in an analysis of 800 e-commerce sites. Department stores garnered the largest year-over-year sales increases—62.8%—in the quarter. (Source internetretailer.com)

American Express fined $75M for "illegal" credit card practices  The Consumer Financial Protection Bureau has ordered American Express to pay more than $75 million to settle claims it charged improper fees and misled its credit card customers over so-called add-on products like identity fraud protection. American Express will have to refund $59.5 million to more than 335,000 consumers over what the bureau called “illegal credit card practices.” It will also have to pay a $9.6 million penalty to the bureau, according to a statement issued last week. The settlement is the latest enforcement action aimed at cracking down on credit card companies, which have come under tougher scrutiny as federal regulators have sought tighter restrictions on hidden fees and penalties. (Source kpbj.com)

73 Security officers killed in line of duty in 2013 with retail Loss Prevention listed in top 4 most dangerous assignments  TOTAL SECURITY OFFICER DEATHS 80 - 73 CONFIRMED 80 ESTIMATED. This is a sharp decrease over the 2012-2013 deaths. DEADLIEST STATES: CALIFORNIA, NEW YORK, FLORIDA, ALABAMA - MOST DANGEROUS ASSIGNMENTS: RETAIL/LOSS PREVENTION, NIGHTCLUBS, RESIDENTIAL COMMUNITIES, ARMORED TRUCKS. The majority of security officers died from gunshots, followed by trauma, medical conditions, stabbings and car accidents. Armed confrontations including deadly force used by private security officers increased by 24% over the prior two years. Security officers found themselves in the middle of gun battles more than four dozen times and killed several dozen people during those shootings. (Source privateofficer.com)

 

LPRC will be Discussing
LP/AP Research at the
2014 NRF Big Show in NYC

The LPRC has been provided booth space for the upcoming January NRF “Big Show.” LPRC’s Dr. Read Hayes and Ms. Corrie Tallman will be co-located next to the Telaid Booth (#1319) in the newly designated NRF Loss Prevention Pavilion. This opportunity is made possible by the generous support of the Telaid team. Please stop by and brainstorm LP/AP R&D with us!

LPRC booth hours:
Monday, Jan 13 from 9:00 AM ET - 6:30 PM ET
Tuesday, Jan 14 from 9:00 AM ET - 5:00 PM
ET

New LPNN Episode Coming Monday, Jan. 6  - Lisa LaBruno speaking at the New England ORC Symposium & Tradeshow  In this two part series, Lisa LaBruno gives the audience an overview of RILA and how they focus on crime-related areas and the steps they are taking to mitigate and address criminal risk. She also talks about the committees in RILA and their efforts in combating organized retail crime. 

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eBay News
 

eBay Investigators Work with A Retailer and Law Enforcement - Leads To Sunglass Theft ring

A theft ring that targeted an eyeglass retailer made at least $580,000 from illegal sunglass sales online within 13 months, authorities said. Officials said the group of thieves — most of them from South Florida — hit stores across the state with distraction thefts, pocketing pricey sunglasses valued as high as $1,000 each. "They were very good at what they did," said Coral Springs Police Detective Karen Hallman, who led the statewide investigation. "You could be standing right next to them and not realize they just took something."

Read more here

For further information on PROACT, email inquiries to PROACT@eBay.com.

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Downing & Downing Presents - The D&D Daily Live in NYC - An LP Broadcasting Event

An LP Industry First!

As most of you may have seen - we announced Monday that we're shooting the event in NYC live on the internet during the entire afternoon and evening. An industry first! With special guest - industry executives helping out with interviews and MC'ing for the viewers and general directing of the cameras during the live broadcast.

We have a number of scheduled interviews as you've all seen and we have one or two more we're waiting to announce. And we're also going to be shooting 5 minute interviews of LP attendees - for the viewers and for our LPNN broadcasting at a later date.

We'll have a live Twitter feed for you to actually be able to ask questions of the interviewees during the filming and we'll be talking about it in the upcoming NYC columns.

We've lined up Ted Potrikus, EVP Dir of Gov't Relations for the Retail Council of New York to talk at the dinner itself and give everyone an update on the developments around the current "Customer Bill of Rights" that's impacting the entire retail LP industry. A timely and very important issue we felt needs to be discussed.

We hope you can make it and for those who can't

You can be there too! And get involved - Ask questions - Or just watch and listen


As NYC comes live to You

With industry leaders and leading solution providers

Who Knows What You'll See and Hear!

 

Thought Challenge
 

Sherlock

By Will Gage
Regional Loss Prevention Manager
Follett Higher Education Group

The other night, I stopped at a friend’s house on the way home from a long day. He also works LP and was just getting home and it was late – almost midnight – but as we all know, that’s nothing out of the ordinary for retail LP around the holidays. Anyway, we had a quick bite to eat and sat around and caught up since it had been a while since we had seen one another. He has three young kids who were all asleep and of course are all ramped up for Christmas and Santa coming to town. His wife came out to sit and chat with us after our long day. She also brought some toilet paper with her and proceeded to throw it high up to the ceiling fan about 20 feet above the floor. I sat there with somewhat of a puzzled look on my face and then they told me their story of the “Elf on the Shelf”. I had heard of this guy before as I’m sure many people have, but had not experienced it first hand, not like this. Apparently, Sherlock (their kids name for the Elf) comes to the house nightly during the weeks leading up to Christmas and visits to ensure the kids are “being good” for Santa. Sherlock watches over things, sometimes eats leftover cookies, and apparently also “tee-pees” the fans. Well the kids are so into this that they leave gifts for Sherlock – artwork they have made for him, treasured keepsakes, updated Christmas lists, and they write notes with things they want to tell him and/or Santa. Not having kids myself, I read some of their letters and just sat there, laughed, and soaked it all in. But what a great thing. And what a wonderful tradition to build for the kids – certainly something for building family memories. In reading some of the notes the kids wrote, it just made me remember – how truly simple things are when you’re a kid. And regardless of how simple it might sound to you and me, this consumes these kids and it means the world to them. So much so that they can’t even sleep until having everything “in order” for Sherlock and Santa. But it got me thinking – that at the end of the day, and when it’s all said and done – it’s really not all that different from us. Sherlock might have a different name – like jobs, bills, kids, responsibilities, etc. But I think the key to coping with it and not letting it keep US up at night is to not lose sight of the fact that it really is still very simple – if we keep it that way. We just have to figure out how to keep things “in order" to control how much we let daily stress consume us and how complicated we ultimately let it become.

Nobody said life is easy. I can’t even begin to tell you how many times I find myself stressing out over things that happen throughout my day. Generally it’s work related but even family issues catch up with us, especially around the holidays. And I often find myself anticipating what tomorrow, or the next day, or the next week will bring my way. Scheduling interviews, doing audits, partnering with stores, addressing physical security issues – the list is endless and we’re all there. And clearly we all have different “Sherlock’s” in our lives. But it’s important to remember that we have to take some time to “de-complicate” – maybe that’s on our car ride home with some music, maybe it’s thinking about some much-needed time off to come after the holidays, and maybe it’s after we get home after a long day and throw some toilet paper. Whatever it is – even if only for 15 minutes a day – we have to make the time to do it to maintain our sanity and clear our heads. I know what some people are thinking – that it’s much easier said than done. But just try it – try taking just those 15 minutes a day that is your time – nothing that you let stress you out, nothing that you let complicate anything – that’s your 15 minutes. And when you’re done, your next 15 minutes will likely arrive sooner and sooner each time because doing it actually makes the daily grind fly by much faster. It worked for me because I had a splitting headache from my long day, but after my unexpected de-complication courtesy of Sherlock, I drove home without my headache after I took just a little time for myself to simplify everything.

As the years go by, it’s funny what simple unexpected things (and so very different year after year) happen to us that can make us have certain “epiphanies” – trust me – this “Sherlock” moment I had was completely unexpected. I lost someone very close to me this holiday season – someone very close and she was taken way too soon. And I struggle to figure out how it all fits into the “master plan” because right now it just doesn’t make sense and it certainly doesn’t seem fair. But I think we’ve all learned in one hard way or another that the world around us doesn’t stop for our problems, no matter how big. It keeps moving forward and so should we. So must we. But the less we let those problems consume us and the more we can remember to take a little time to de-complicate things and clear our heads, the more we will smile, laugh, and certainly win that internal battle that we’re all faced with. All too often we lose sight of that and forget to find a few minutes for ourselves and before we know it, the day/week/month/year is over and it’s too late. But who knows, maybe if you can be sure to take just a little bit of time this coming New Year to simplify things a bit, de-complicate, and bring Sherlock into your day – even for just 15 minutes – it will help take away some of whatever stress is contributing to your headaches. I hope so, because it certainly did exactly that for me...

*Submitted on December 27, 2013

 

Big Data
Sponsored by Verint

The Future Is Looking Bright for the Surveillance Market  Big data’s growth has encouraged demand for high-definition surveillance. According to a recent report from market research firm IHS, the growth of big data within the video surveillance market is leading a growing demand for high-definition (HD) video cameras. IHS pointed out that HD cameras are peaking in popularity because of their video quality, which often exceeds that of legacy cameras. However, as the number of HD cameras surges, the amount of data created every day will potentially increase exponentially. In fact, IHS estimates the data derived from HD cameras will more than double in the next four years, reaching a staggering 859 petabytes by 2017. (Source verint.com)

Big Data Trends for 2014
It can be said that 2013 was really the year that Big Data seriously took off and went from being adopted by an exclusive group of companies to mainstream awareness. So, what can we expect for the coming year? First of all, as IDC already predicted, the Big Data market will grow to $16.1 billion in 2014 and they also forecast that the Big Data technology and services market will continue to grow at a 27% CAGR to $32.4 billion through 2017. Some big data trends for 2014 include the increased use of cloud services by organizations to help cut costs, companies focusing more heavily on securing their data to protect the privacy of customers and an increased emphasis on making employees more Big-Data-literate, as many organizations are heading for a major skill gap that will necessitate new training. (Source smartdatacollective.com)

MasterCard Applies Big Data to Help Retailers Achieve Better Results  It may be obvious that the massive credit card company MasterCard is heavily involved in big data. They have over 1.9 billion credit cards world wide that do over 65 billion transactions per year. They have over 32 million online and offline merchants that accept credit cards from MasterCard and 22,000 issuers and their credit cards are accepted in 210 countries. Apart from preventing fraudulent behaviour and identifying and preventing fraudulent transactions before they occur, MasterCard applies big data in another innovative way. It knows what everyone buys, and they are using big data techniques to offer reports, insights, customer information and forecasts to their merchants. (Source smartdatacollective.com)

 

Retail Crime News
Sponsored by Sony

Nearly $1 Million in Fake Sports Merchandise Seized in Detroit, MI  "Operation Team Player" targets counterfeit sports merchandise from all major sports leagues. Most items seized were fake NHL merchandise. The National Hockey League's Winter Classic between the Detroit Red Wings and Toronto Maple Leafs was played Wednesday before 100,000 fans at the outdoor Michigan Stadium in Ann Arbor. (Source wilx.com)

6 Cobb Walmart workers arrested for theft in Atlanta  Six employees of a Walmart store in Acworth are accused of allowing more than $6,000 worth of merchandise to be stolen from the store, reports Atlanta Business Chronicle broadcast partner WXIA-TV. The six suspects rang up each others' purchases and then voided the transactions, allowing Walmart employees to take items from the store without paying for them. (Source 11alive.com)

Cops probe $75K heist from Best Buy in Coney Island  Fled with electronics, pulling off a $75,000 heist. The burglary may be linked to a string of Best Buy thefts, law enforcement sources said. (Source nypost.com)

Male female duo charged in forging checks for thousands at Walmart store in Eureka, Missouri  Clemens was eventually arrested and admitted to purchasing the account information from a woman who works at a St. Louis check-cashing business. Police say Clemens gave the account info to two others, who created the fake checks for him to use. Ronald Clemens, 26, was charged with eight counts of felony forgery while Tammy Bell, 28, faces three forgery charges. (Source kmov.com)

Four men in Atlanta, GA plead guilty to Large scale ATM Skimming scheme  Customer bank debit card numbers and passwords of more than 4,700 people using a skimming device on ATM’s throughout the Atlanta metro area. The US State Attorney stated that from August 2011 through January 2013, the group used illegal skimming devices to steal over $380,000 from bank customers by installing the devices at Bank of America, JP Morgan Chase, and Wells Fargo ATMs. (Source patch.com)

Customers walk over dead body after Michigan man killed in a Quick Stop store doorway in Kalamazoo  Recently released surveillance footage shows the moment Jheryl Wright was shot and killed in the doorway of a Kalamazoo convenience store and the five minutes customers walked over his body to get in and out. (Source nydailynews.com)

Apple store at Aspen Grove, CO burglarized

Dollar General robbery suspect arrested in Kansas

One arrested, $18,000 of merchandise recovered in jewelry store burglary in Mary Esther, Florida 

JB Robinson in Westland, MI hit with a $7299 Grab and run 

Thieves repeatedly hit Union (NJ) Jewelers Exchange storefront with truck during burglary attempt 

Oklahoma City police search for three people following jewelry store robbery

6 retail robberies in less than two days in Huntsville, AL 

Lowe’s customer shot in arm in Cheyenne, WY after another customer's gun fell out of holster 

Washington County sees spike in troubling 'smash and grab' burglaries

Shoplifter pepper sprays two Walmart employees in Spartanburg, S.C.

Burglar attempts several store in Bethesda, MD

Richmond, KY Police investigating 6 robberies in 6 weeks near EKU

Piercing Pagoda in Louisville, KY hit with a Grab and Run of a gold chain valued at $229.99

Sears Loss Prevention agent threatened with box cutter and pepper spray in Monroe, LA

Chinese Buffet employee stole customers' credit card info in Hazelton, PA; charged nearly $20,000

Robberies and Burglaries

Oklahoma City, Higgins Jewelry store armed robbery by two suspects
San Antonio arrests suspect in 11 armed robberies including Game Stop and Cricket Wireless stores
Greenville, N.C. Man Charged In Multi-County Armed Robbery Spree - second man still on the loose
Suffolk County, N.Y. man and woman arrested for pattern in 10 Armed Robberies
Pittsfield, Mass., Subway shop armed robbery last night
Longview, TX suspect arrested in restaurant robbery spree after man hunt
Bread Box – Armed Robbery – Knoxville, TN – suspect armed w/ knife, no injuries
Casey’s General – Armed Robbery – Lincoln, NE- suspect armed w/ knife, no injuries
Cash-2-Go – Armed Robbery – Flomaton, AL – no injuries reported
Circle K – Armed Robbery - Los Banos, CA – customer suffered minor injuries
CVS - Armed Robbery - Escondido, CA – no injuries reported
CVS – Armed Robbery – Anderson, SC - suspect demanded narcotics, no injuries
Dollar General – Armed Robbery – Spring Grove, PA - no injuries reported
Honey Dew Donuts – Armed Robbery – Brockton, MA – robbed for a 2nd time in a week
Jiffy Mart – Armed Robbery – Claremont, NH - suspect arrested
Subway – Armed Robbery – Boulder, CO – suspect in custody
Verizon Wireless –Burglary – Pittsfield, Twp, MI – Police released surveillance photo
Cumberland Farms – Armed Robbery – Pawtucket, RI – Store Alarm was trigged; suspect left with nothing

 

ORC News
Sponsored by Protection 1

ORC couple sentenced to prison in gift card scam that hit 20 retailers in Oregon  The California couple got 7 1/2 yrs in prison and 4 1/2 yrs probation after being arrested in November when police found evidence of 150 identities and "tons of other people's records." He says they also seized a machine to make fraudulent gift cards. Up to 20 businesses took the cards. Brown said the district attorney's office is still totaling the losses. Bradley Nicholas Stay of Fresno was sentenced to 7 1/2 years in prison. His girlfriend, 34-year-old Cherice Leona McMillian of Clovis, was sentenced to 4 1/2 years of probation. (Source oregonlive.com)

4 arrested in Roswell, Georgia shoplifting ring
Detectives believe the quartet has stolen from the same Kohl's location previous times and at other locations in Metro Atlanta. 2 of the suspect are also facing charges of theft from Dillard's in Arbor Place Mall. Dec. 28, Security called Police when they saw the crew making a break for the getaway car, and officers quickly apprehended them before they could make off with the 41 bags of merchandise. (Source wsbtv.com)

ORC male duo busted at The Woodlands Mall in Houston with $6,000 worth of merchandise from several stores  Two Houston men led a Montgomery County Precinct 3 constable’s deputy on a chase through The Woodlands Mall Wednesday afternoon after allegedly shoplifting more than $6,000 worth of items from several stores. These people are professional thieves,” Chief Matt Rodrigue stated in a release. “The tactics and tools they were using are not seen with just your average everyday shoplifter. Retail theft is a multibillion-dollar-a-year crime. It was evident that these two were doing everything they could to get their piece of the pie.” (Source yourhoustonnews.com)

New Jersey man pleads guilty in Home Depot multi-state theft ring  A New Jersey man has admitted his role in a multistate theft ring that stole from Home Depot stores. New Jersey's U.S. attorney's office says 28 year-old Daniel Chalet of Bloomfield pleaded guilty Thursday to a wire fraud conspiracy charge. Prosecutors say Chalet conspired with others to defraud about 70 Home Depot stores of more than $470,000 in refunds or store credits. The stores were in New Jersey, New York, Massachusetts, Delaware, Maryland, Connecticut and Pennsylvania. (Source abclocal.go.com)

Man Uses Stolen Credit Card Numbers To Buy Tablets in Tennessee  A man is wanted for multiple counts of credit card fraud for allegedly using stolen credit card numbers to make purchases across the mid-state. Investigators in Coffee County, TN said the man used three stolen credit card numbers from Ascend Credit Union, and created new cards to use for purchases. He then allegedly used the cards to buy tablets at retail stores in 100 Oaks, Cool Springs, Mt. Juliet, Shelbyville, Tullahoma and Manchester. (Source newschannel5.com)

Two women suspected in perfume theft from Ulta in Florence, AL 

“Protection 1 is proud to be sponsoring the D-D Daily ORC column to ensure the LP industry gets the information, education and critical data they need to fight this  national epidemic.” Rex Gillette, VP Retail Sales, Protection 1.

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Vendor Spotlight
 

Verint Expands its Retail Focus with
Welcoming New Industry Experts

Verint Systems Inc. (NASDAQ: VRNT) has announced the recent hiring of two experienced business development professionals who will focus on the needs of retail organizations for its Video and Situation Intelligence Solutions business line. Felix Martinez, Strategic Account Executive, and Doug Harris, Strategic Account Executive, will help build upon Verint’s market leadership in the retail industry as well and introduce new customers and partners to its comprehensive portfolio.

Martinez offers nearly 27 years of sales and management experience in the retail industry. His award-winning and results-driven tactics have helped both end-users and integrators choose and deploy best-in-breed technologies. In his new role with Verint, Martinez will be responsible for generating new sales opportunities as well as building a larger national integrator network. He holds an Electrical Engineering degree that has provided the basis for implementing non-disruptive technology and building customer relationships – delivering service levels unmatched in the industry.

Harris is an accomplished executive professional with over thirty years of sales and engineering in vast technology markets. He comes to Verint with a strong knowledge of emerging technologies, specifically around retail and business analytics. As a previous business owner and national integrator, Harris has a clear understanding of supporting and driving integrators to success. In his new role at Verint, he will be focused on growing relationships with integrators and global retailers.

About Verint Video and Situation Intelligence Solutions 
Verint Video and Situation Intelligence Solutions help protect people, property and assets, and enhance operational efficiency. The award-winning Nextiva portfolio delivers a sophisticated framework for capturing enterprise-wide IP video and other security and operational information, and provides users with integrated analytics, situation management and operational management capabilities. Designed for use across the enterprise, finance, retail and critical infrastructure markets, Verint solutions help address the top security and operations challenges facing today’s organizations through advanced security and business intelligence, vertical solutions and subject matter expertise.

 

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Home of the Industry's Original
On the Move
Sponsored by Civil Demand Associates, Inc.

Glen DeLeo was named Sr. Executive, Loss Prevention & Credit Services for Neiman Marcus.
Steven Mosser
was promoted to Market Loss Prevention Investigator for Sears Holdings Corp.
Corey Runt was promoted to District Loss Prevention Manager for Sears Holdings Corp.
Jeremy Henderson was promoted to Regional Investigations Manager for TJX Companies.

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Civil Demand Court or Employee Restitution, Small Claims

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Your Career
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4 Ways to Make Your Employees Love Working For You  Making sure your employees want to stick around and work for you is critical, but how can you be sure you're doing just that? Focusing on their happiness in the workplace is key, and if you use these four bits of advice, you will make not only your employees happy, but yourself happy as well! (Focus on their career)

6 Fundamentals That Can Make You a Better Manager in 2014  Time to make your resolutions, but what will you try to accomplish or perfect in your workplace? If your goal is to be a better manager then try following these six guidelines and get a strong start in this new year! (Can you be flexible?)

What Criticism Does to Your Employees' Brains  You may have already done your performance reviews for your employees, but if you haven't you may want to consider how criticism affects their brains so you know what to say and how to say it! When we are told things we're doing wrong, that shuts us down and makes us defensive. (Find the balance between positive and negative)

Don't Fall Into These Leadership Traps in 2014  It's a new year, and a new opportunity to transform or perfect your qualities as a leader! If you have one of these fatal flaws as a leader, it's time to say "out with the old and in with the new." Get rid of these leadership pitfalls and make sure you shine in this new year! (What's your energy?)

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Tip of the Day
Sponsored by Vector Security

Sending and delivering the LP message in stores and at the corporate office is probably one of the most critical things one can do everyday. How you communicate and how you deliver your message will determine how they respond and react. If you expect to improve performance and influence change in the stores, then you've got to communicate in their words and their terms. Each company has a message, a mission, and core values and your message should fit all of them and be an extension of them and not an addition to them. This breeds integration and results in inclusion – all of which are important elements of a successful executive.

Just a Thought,
Gus Downing

Gus Downing

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