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Checkpoint Systems Launches Innovative Solution
for Merchandise Protection That Will Help
Retailers Sell More and Lose Less
Cutting-Edge RF/RFID Antenna
Delivers Benefits for Inventory Management
and Loss Prevention, With Customizable Design for Store
Aesthetics
THOROFARE,
N.J.--April. 30, 2013--Checkpoint
Systems, a leading global supplier of shrink
management, merchandise visibility and apparel labeling
solutions for the retail industry, today announced the
launch of
EVOLVE Exclusive E10, a range of Radio Frequency (RF)-
and
Radio Frequency Identification (RFID)-based antennas
with high quality fabric panels adaptable to fashion
retailers’ store aesthetics and in-store promotions. A
major European chain store is currently rolling out the
solution across 50 of its stores around the world.
The EVOLVE Exclusive E10 range, part of Checkpoint’s
EVOLVE Exclusive family, has been specifically
designed to provide retailers with a straightforward
transition to RFID from existing RF technologies, while
preserving current EAS label investment. Available in
electronic article surveillance (EAS) RFID-ready mode,
RFID only and dual-mode RF/RFID, the solution is ideal
for retailers wanting a smooth, affordable transition to
RFID that simultaneously supports loss prevention and
merchandise visibility with a single smart tag. The E10
antenna is also leading the industry in terms of design,
with its high-quality printed fabric graphics panels
allowing the retailer to customize advertising messages
and promotional offers at the store's point of
entry/exit.
Working closely with retail partners, the E10 was
designed to improve inventory accuracy, merchandise
availability and shoplifting protection at the same
time. The dual-mode RF/RFID antenna not only raises an
alarm when a theft has been detected, it also identifies
exactly which items have been taken from the store. This
enables retailers to replenish store shelves quickly and
not lose potential sales. In addition, the system will
now help identify when a stolen item is returned to the
store for a refund, helping to fight return fraud and
organized retail crime.
One innovative feature of the antenna is the ability to
set different alarms based on the value and quantity of
merchandise stolen, giving in-store security and
personnel the information required to respond according
to their policies. The E10 antenna also supports
Checkpoint’s
Wirama Radar technology, which tracks the location
and direction of tags in the store and determines if an
apparel item is simply hanging nearby an exit door, or
potentially being stolen. With this technology, stores
can now increase their selling area by utilizing the
space close to the antennas without any false alarm
affecting the consumer shopping experience.
Farrokh Abadi, President & COO Shrink Management and
Merchandise Visibility Solutions for Checkpoint Systems,
commented, “Having the right product available in the
right place at the right time is essential for retailers
seeking to enhance their shoppers’ in-store experience,
ultimately leading to higher sales. We developed the new
EVOLVE Exclusive E10 range with input from fashion
retailers and brand manufacturers looking to adopt RFID
to gain greater visibility into inventory, reduce out of
stocks and improve sales, both in-store and omni-channel.
This latest range of antenna will help retailers plan
their RFID migration and simultaneously support loss
prevention and merchandise visibility.”
EVOLVE EXCLUSIVE E10 is available to order immediately.
Interested parties can visit Checkpoint this week at
RILA Retail Asset Protection Conference and
RFID Journal Live in Orlando, Fl, for more
information on the latest Checkpoint innovations.
Contact:
GCC, Inc. (for Checkpoint)
George Cohen, 617-325-0011
george@gccpr.com
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