Third-Party Study Compares Checkpoint Systems Electronic
Article Surveillance Labels With Others
Study Found That Checkpoint Anti-theft Labels Are
Superior in
Critical Areas of Performance
THOROFARE, NJ – May, 28, 2013 – Checkpoint
Systems (NYSE: CKP), a leading global supplier of shrink
management, merchandise visibility and apparel labeling
solutions for the retail industry, announced the results of
a third-party study conducted by TUV Rheinland, a global
provider of product testing and certification. The study
found that Checkpoint genuine electronic article
surveillance (EAS) labels perform much better than other
tested labels in all key areas. The study evaluated EAS
labels from multiple manufacturers, measuring and comparing
labels’ application, detection, deactivation and
reactivation.
According to the Centre for Retail Research, global shrink
increased 6.6 percent to more than $119 billion in the last
Global Retail Theft Barometer, a figure that represents 1.45
percent of global retail sales. For the past 20 years, EAS
systems and labels have been the most common method to
protect store merchandise against shoplifting. During the
past 10 years, there has been a proliferation of
manufacturers offering presumably low-cost options without
clear guidelines between cost and performance.
The study titled “Performance Testing of Labels” helps
retailers weigh the benefits and costs of specific
solutions. It looked at four distinct areas of performance
and provided objective data revealing specific advantages
between labels from different manufacturers.
Areas of Evaluation
Automatic Application of Live Anti-theft Labels
TUV Rheinland found that Checkpoint EAS labels remain live
more than 99 percent of the time after automatic application
on a product at the point of manufacture. Labels from other
manufacturers deactivate in the process and are rendered
useless almost 30 percent of the time.
Anti-theft Labels Reactivation for Retailers
TUV Rheinland researchers also reported that labels from
other manufacturers can reactivate up to 23 percent of the
time after being deactivated at point of sale, resulting in
tag pollution, increased false alarms, decreased alarm
compliance, employee frustration and potential consumer
embarrassment. In contrast, performing the same tests, TUV
Rheinland found that Checkpoint labels remain deactivated
after legitimate point of sales transactions. They have
almost zero percent reactivation when products are
motionless (static) in a customer’s bag, or in motion,
(dynamic) when sewn into a customer’s garment.
Anti-theft Labels Deactivation
According to TUV Rheinland, most other label manufacturers
have deactivation heights at point of sale as low as 0.5
inches to 5 inches (1,3cm to 12,7cm), which results in more
non-deactivated items, customer embarrassment and lack of
responsiveness to true theft alarms in store. In contrast,
TUV Rheinland noted that Checkpoint labels can be
deactivated by cashiers scanning products up to 17 inches
above the deactivator pad.
Anti-theft Labels Detection
Overall, TUV Rheinland found that Checkpoint labels are
detected more than 95 percent of the time by EAS alarm
systems. Compared to other label offerings, Checkpoint
labels deliver among the best detection rates irrespective
of position: laying flat, facing front or on their side.
Based on the research findings, the study suggests that
labels that frequently deactivate during application prove
ultimately to be more costly. These labels are offered at
low-cost and treated as a commodity where price is the only
differentiation. Indeed, these “dead” tags do not protect
store merchandise, potentially resulting in further profit
loss from stolen merchandise. Retailers and their buyers can
trust Checkpoint labels to protect their merchandise with
much less risk of false alarms thanks to the almost zero
percent of reactivation, the deactivation simplicity by
cashiers at the point of sale and the high detection rate
with the antennas at the point of exit.
According to Farrokh Abadi, president & chief operating
officer Shrink Management Solutions Checkpoint Systems, “For
retailers seeking to achieve best practices, this study can
help them make appropriate purchasing decisions. TUV
Rheinland’s independent study clearly shows that investing
in Checkpoint solutions is beneficial in the long-run,
because our superior quality labels perform significantly
better when compared with other manufacturers’ labels. In
other words, retailers truly get what they pay for.”
Contact:
GCC, Inc. (for Checkpoint)
George Cohen, 617-325-0011
george@gccpr.com |