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RetailNext 4.0 In-store Analytics Platform Now Available
for Brick-and-Mortar Retailers
SAN DIEGO, Calif. – June 12, 2013 – RetailNext Inc.,
the leader in
Applied Big Data for brick-and-mortar retail, today
announced the availability of version 4.0 of its
market-leading
in-store analytics platform.
 RetailNext 4.0
innovations – including gender demographics, employee
detection and full-floor heat maps – help retailers more
effectively test and measure activity within stores,
increase sales, reduce theft, and improve the shopping
experience.
RetailNext made the announcement from the NRF Loss
Prevention Conference where the company is exhibiting
(Booth #727), moderating a distinguished panel of
retailers discussing “How Linking In-Store Analytics to
LP Data Uncovered Lost Profit Opportunities,” and
demonstrating the myriad advancements in RetailNext 4.0
that empower retail executives to collect and analyze
additional data more quickly and effectively. These
groundbreaking innovations include:
More detailed detection and analytics of in-store
traffic in RetailNext 4.0, offering additional insights
for retailers to optimize their stores.
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Male vs. female
demographics – New gender detection
capability categorizes store visitors with
very high accuracy, making this critical
piece of demographic data available for
analysis. |
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Employee detection
– By assigning their employees Wi-Fi-based
identification tags to carry while working,
retailers can obtain separate counts of
shopper and employee traffic, enabling
deeper understanding of what happens in
stores. |
New capabilities for presenting information make
it easier for retailers to discover the insights they
can use to improve the bottom line.
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Multi-camera heat maps
– Combine views from contiguous cameras to
create a single “kinetic” heat map for an
entire sales floor, offering a true view of
activity throughout the store. |
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Full mobile video
support – The ability to view real-time
or stored video from iOS and Android
devices, offering access at any time from
anywhere. |
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Web dashboard
improvements – A variety of new
enhancements to improve usability and
increase the available metrics and options
for visualization of data. |
New
Loss Prevention features to provide easier
access to video and further combat theft.
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Enhanced POS exception
reporting – Increased capabilities to
monitor store transactions for key
indicators of fraud or theft, including
“Top-N” queries for the most important
metrics. The new version now also supports
export of selected lists of POS transactions
along with associated video events.
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Legacy DVR integration
– Enables retrieval and analysis of live and
recorded video on popular DVR and NVR
systems, unlocking legacy video from
existing infrastructure without requiring
additional capital expenditure. |
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Video interface and
control enhancements – LP and other
operations managers benefit from a
cross-platform video player that works
instantly on all Flash-compatible systems
with no installation required, the ability
to export multiple synched camera views in a
single multi-pane video file and video
interface enhancements for greater ease of
use. |
“RetailNext has always offered the most comprehensive
view of in-store behavior available to retailers. Now
with version 4.0 we’ve expanded that level of detail
through new functionality like distinguishing male and
female shoppers or detecting employees when they enter
or leave the store,” stated George Shaw, RetailNext VP
of R&D. “The new release also gives our customers easier
access to the information the system is uncovering,
including full support for viewing video on mobile
devices and the ability to heat map shopper activity
throughout an entire store in a single image. All these
capabilities empower retailers better than ever to
uncover the insights they can use to improve
profitability.”
Contact:
Tim Callan
tim@retailnext.net
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