Retail--The Big Business of Small Systems
No one size fits all, but there's a
solution for everyone
By Jackie Andersen
Business Development Manager, Retail
Axis Communications
It’s estimated that 60 percent of today’s
surveillance installations fall into the fewer-than-16-cameras
ecosystem. While integrators might be drawn to large national
footprint retailers, selling security systems into small business
environments is a market you can’t afford to pass up.
Today there are a number of small IP-based solutions that are far
simpler and more cost-effective than analog—even for locations with
fewer than five cameras. So embrace the small systems sale. There’s
an IP solution for every application.
Small, independent owners/operators
Instead of a traditional analog camera/DVR system, steer first-time
users to IP cameras with edge storage (in-camera SD cards) and video
management software. Piggybacking IP cameras on the same Category 5
structured cabling used for other data technologies running in-store
eliminates the DVR and expensive cable runs to a head end. Plus,
they can monitor the cameras remotely over the Internet after store
hours.
For those with existing analog CCTV systems, don’t jump right ahead
to a forklift upgrade to IP technology. Instead, consider small
manageable steps that respect their bottom line, yet still provide
tangible IP video benefits (scalability, intelligent functionality,
ditching the cumbersome DVR, etc.). If there are viable,
un-depreciated, quality analog cameras on-site and coaxial cable
that is still in good condition, offer media conversion and video
encoders to bring the system into the network age. Encoders will
digitize their analog camera signals, while media conversion will
turn existing coaxial into Cat-5 cable that is capable of accepting
those digitized signals.
It’s a DVR-busting strategy that offsets their real risk point for
security: a failure-prone technology requiring regular maintenance.
Moving toward an open IP solution also enables owners/operators to
integrate video surveillance with other security systems, such as
access control and burglar alarms, for tighter oversight of store
activity.
Applications for franchisees
If the franchisee is a single-location operator, assess the existing
system and if it’s in good shape, offer a migration path to IP
surveillance in small incremental steps: media conversion, encoders
and then a lightweight, decentralized video management system
running at the edge.
If the franchisee operates two or three locations, consider a
lightweight, decentralized video management system with recording
software and edge storage. This would involve gradually replacing
aging analog cameras with IP cameras that include onboard storage.
It eliminates the need for outdated equipment at the head end and
allows the franchisee to be more flexible and nimble with onsite
equipment.
Growing chain with multiple, small
footprint locations
As the small independent business or franchise grows, consider
introducing a hosted video solution to store mission-critical
recorded video in the cloud. With a hosted solution, every location
receives the same quality end-result. The chain doesn’t need to hire
technology experts to manage the surveillance system because the
host provider takes on the burden of maintaining, upgrading and
troubleshooting. By shifting surveillance from a capital expense to
an operating expense, the franchise owner can control the monthly
outlay and achieve greater functionality from the system.
Being a network-based solution, management can remotely access video
from any location in the chain for operational oversight and
business intelligence. So the surveillance system can provide
additional value to the organization beyond loss prevention—from
consistent branding to adherence to safety procedures and the
quality of customer service.
Something for everyone
Video surveillance isn’t a one-size-fits-all solution. Whether it’s
strictly for loss prevention or a tool for broader business
oversight, the solution needs to fit the budget and provide value to
the bottom line. If you can show how IP video can give users more
bang for their buck, you’re one step closer to closing the deal.
Jackie Andersen has more than 25 years of experience in retail video
surveillance and intelligent analytics and is the North America
retail business development manager for Axis Communications. To
request more information about Axis, visit
www.securityinfowatch.com/10212966. |