Checkpoint Systems Introduces Enhanced Performance EAS
Food Label for Supermarkets That Is
Certified Microwave Safe
4010 EP Food Label Features Enhanced
Detection, Deactivation;
Enables High-Speed Source
Tagging
THOROFARE, N.J — Feb. 19, 2013 -
Checkpoint Systems, Inc. (NYSE:CKP), a leading global
supplier of shrink management solutions, today announced
a new
enhanced performance (EP) anti-theft EAS
(Electronic Article Surveillance) food label for
supermarkets that is certified to be microwave safe.
The
4010 EP Food Label was designed specifically to
protect fresh and frozen supermarket food. It has been
certified as microwave safe and non-flammable by
TUV
Rheinland, an international service group that provides
manufacturers with assessment and certification services
to ensure product safety.
Extensive TUV testing revealed EAS labels from other
manufacturers sometimes showed browning around the edges
and in some cases even caught fire when placed in a
microwave oven, making the food potentially unsafe for
consumers. Checkpoint’s 4010 EP Food Label passed all TUV tests without incident.
Protecting supermarket food items from theft, especially
fresh and frozen meat, poultry and seafood, is more
important than ever. According to the last Global Retail
Theft Barometer, shrink rates for high-risk food such as
fresh meat reached 3.6% in North America versus the
global retail shrink average of 1.45%.
“The new 4010 EP Label is designed specifically for food
and offers optimized protection without risk,” said Farrokh Abadi, President & COO, Shrink Management
Solutions Checkpoint. “By offering maximum protection
and enhanced deactivation at the point of sale, food
retailers can improve merchandise availability and
enhance their consumers’ shopping experience while
increasing sales.”
The 4010 EP Food Label can be applied through high-speed
source tagging at the point of manufacture, or through
in-store tagging. The new EAS label maintains its
enhanced performance throughout the supply chain,
including after being stored in a freezer.
A one-minute video titled
“Is your food catching on
fire?” is available for viewing at
https://www.youtube.com/watch?v=O6UTH_kz3oc.
The 4010 EP Food Label is available immediately.
CONTACT:
George Cohen (for Checkpoint)
GCC, Inc.
617-325-0011
george@gccpr.com
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