Retailers are facing more threats than ever-from theft and fraud to inventory inaccuracy and in-store safety concerns. According to Zebra's latest Global Shopper Study, 84% of retail associates are concerned for their safety, and over half of decision-makers say balancing security with a smooth shopping experience is a major challenge.

It's clear: traditional loss prevention tools aren't enough anymore.

Zebra Technologies is leading the charge with AI-driven, prescriptive solutions designed to detect, respond, and prevent shrink in real time-without creating friction for shoppers.

From computer vision that flags suspicious self-checkout behavior to prescriptive analytics that surface fraud patterns, Zebra's portfolio is redefining what's possible in asset protection. Technologies like RFID, real-time workforce communication, and intelligent inventory tracking are already helping retailers take back control-and protect profits.

Ready to see it in action?

Meet us at NRF Protect, Booth 617, to learn how Zebra is driving the next era of loss prevention. Book a meeting or schedule a demo here.