NRF Loss Prevention Conference 2013
By Adam Creamer
The 2013 National Retail Federation’s Loss Prevention
Conference is fast approaching! This year’s show will
run from June 12-14th in the San Diego Convention Center.
Our home for the show will be booth 821, which is to the
right of the sponsor booths at the center of the show floor.
If you get lost, listen for the water! For those attending
you’ll see what I mean.
2012’s show was an exciting one. It saw individuals
starting to gain back confidence in the economy which
allowed for discussions of strategy and the future, not
simply surviving. From what we heard at the show, between
those we spoke with and the buzz around the floor, there
were two main areas of interest: mobile and data solutions.
Much of the buzz about mobile was for mobile POS. Retailers
were excited about the possibility of having their
associates walking their stores rather than being tethered
to a single work station. This is likely to be a popular
topic at this year’s show as well. Mobile POS has come a
long way in the last year, and retailers are anxious to give
it a go.
The talk about data solutions was a little more interesting,
in my opinion. This is because it showed a major shift in
the way retailers think about security. The interest is no
longer in hardware, such as cameras and EAS tags, it is in
the software that brings all of these technologies together.
Now hardware is still vital to LP efforts, but the solutions
are able to bring everything together in one simple,
intuitive interface that makes preventing loss easier than
These solutions are going to be part of many discussions at
this year’s show as well, but with a slight twist. The
traditional licensed LP solution model is becoming a thing
of the past. It’s all about the cloud now, and those
solutions with hosted models will be heavy hitters at this
One of the solutions available as a hosted model is our very
Retail 20/20. If you want to take it for a test drive be
sure to stop by our booth (821). Our solution is designed to
collect information from multiple data inputs, including
synchronized video, giving you valuable insight into your
stores. The cloud based solution along with our own analyst
team makes it ideal for independent retailers too!
If you are heading to the show and would like to schedule a
meeting, send an email to
firstname.lastname@example.org. If you are unable to attend the
show, but would like to learn more about Retail 20/20 give
us a call at (856) 366-1200 or
schedule a demo online.
We will also be spending some time with our friends at Axis
Communications in their booth 1201, right by the entrance to
the convention center. Be sure to stop by!