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Vendor Spotlight 5-22-13
The D&D Daily e-Newsletter for the LP & Safety Industry

NRF Loss Prevention Conference 2013

By Adam Creamer

The 2013 National Retail Federation’s Loss Prevention Conference is fast approaching! This year’s show will run from June 12-14th in the San Diego Convention Center. Our home for the show will be booth 821, which is to the right of the sponsor booths at the center of the show floor. If you get lost, listen for the water! For those attending you’ll see what I mean.

2012’s show was an exciting one. It saw individuals starting to gain back confidence in the economy which allowed for discussions of strategy and the future, not simply surviving. From what we heard at the show, between those we spoke with and the buzz around the floor, there were two main areas of interest: mobile and data solutions.

Much of the buzz about mobile was for mobile POS. Retailers were excited about the possibility of having their associates walking their stores rather than being tethered to a single work station. This is likely to be a popular topic at this year’s show as well. Mobile POS has come a long way in the last year, and retailers are anxious to give it a go.

The talk about data solutions was a little more interesting, in my opinion. This is because it showed a major shift in the way retailers think about security. The interest is no longer in hardware, such as cameras and EAS tags, it is in the software that brings all of these technologies together. Now hardware is still vital to LP efforts, but the solutions are able to bring everything together in one simple, intuitive interface that makes preventing loss easier than ever.

These solutions are going to be part of many discussions at this year’s show as well, but with a slight twist. The traditional licensed LP solution model is becoming a thing of the past. It’s all about the cloud now, and those solutions with hosted models will be heavy hitters at this year’s show.

One of the solutions available as a hosted model is our very own Retail 20/20. If you want to take it for a test drive be sure to stop by our booth (821). Our solution is designed to collect information from multiple data inputs, including synchronized video, giving you valuable insight into your stores. The cloud based solution along with our own analyst team makes it ideal for independent retailers too!

If you are heading to the show and would like to schedule a meeting, send an email to If you are unable to attend the show, but would like to learn more about Retail 20/20 give us a call at (856) 366-1200 or schedule a demo online.

We will also be spending some time with our friends at Axis Communications in their booth 1201, right by the entrance to the convention center. Be sure to stop by!

Derek Rodner
VP, Product Strategy
856-366-1200 x500


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