Denny Dansik, Corporate Manager, ORC, The Kroger Co.

Los Angeles Area Organized Retail Crimes Association (LAAORCA) 2nd Annual Conference this past Feb. 24 was a great success!

Here's a short note of thanks from Denny Dansik who's been very involved on a national level with the ORC efforts.


LAAORCA Conference 2011 -- what an event!   The goal of exceeding expectations on LAAORCA's Conference from last year seemed unlikely.  I don't think anyone thought it would have grown in 1 year to the venue it has become with in excess of 850 law enforcement and retail partners sharing a common interest -- Organized Retail Crime.  LAAORCA and the Conference have long-term goals and in a short period have become a "Best in Class" organization for law enforcement and retailers.  Not only does this event attract local law enforcement from the Southern California area, but others, such as the Las Vegas Police Department, are attracted by LAAORCA's Real Time crime notification program and insight that is gained through law enforcement's partnership with the retail sector. 
 

Joe LaRocca

Senior Asset Protection Advisor, NRF

Thanks, Joe, for all your efforts!

To be able to host an event such as the LAAORCA Conference takes vision, dedication, persistence and a great deal of time.  When the conference comes together, we are all amazed that the pieces of the puzzle fit perfectly.  We realize how important it is to see colleagues we haven't seen for awhile, or to collaborate with peers on the common ideas, or to realize there are better ways to achieve our ORC goals within our departments or companies. Whatever is gained, we realize "somebody put a lot of work and thought into this conference."

While many were involved in bringing the LAAORCA Conference to a reality, there are core individuals whose passion, vision and dedication are noticed, but we sometimes take these traits for granted.  We know if these core individuals are involved in a project, in this case the 2nd Annual LAAORCA Conference, the project will exceed expectations.  We all know these individuals will finagle a way for admission for the conference to be minimal, or even better, at no charge.  There are many law enforcement partners and retailers who join forces to make certain the LAAORCA Conference continues to be a mainstay on everyone's calendar. 

But at the "core" of LAAORCA and the LAAORCA Conference, you will find three visionaries, three key individuals who have that passion, three respected leaders who drive the concept of combating ORC and three individuals who we all know well and sometimes take their time for granted.  These three individuals are Captain Bill Williams and Kent Oda, LAPD Commercial Crimes Division, and Joe LaRocca, Senior Advisor, NRF.  From everyone who attends the LAAORCA Conference -- Thank You!


We would also like to recognize and thank Joe LaRocca for all his efforts and contributions to the industry thru his tireless efforts at the NRF.  He has truly made a difference, unified the industry, and brings an un-paralleled level of professionalism to everything he does.   Great Job Joe!

Gus Downing