Denny Dansik, Corporate Manager, ORC, The Kroger Co.
Los Angeles Area Organized
Retail Crimes Association (LAAORCA) 2nd Annual Conference this past
Feb. 24 was a great success!
Here's a short note of thanks from Denny Dansik who's been very
involved on a national level with the ORC efforts.
LAAORCA Conference 2011 -- what an event! The goal of
exceeding expectations on LAAORCA's Conference from last year seemed
unlikely. I don't think anyone thought it would have grown in
1 year to the venue it has become with in excess of 850 law
enforcement and retail partners sharing a common interest --
Organized Retail Crime. LAAORCA and the Conference have
long-term goals and in a short period have become a "Best in Class"
organization for law enforcement and retailers. Not only does
this event attract local law enforcement from the Southern
California area, but others, such as the Las Vegas Police
Department, are attracted by LAAORCA's Real Time crime notification
program and insight that is gained through law enforcement's
partnership with the retail sector.
Senior Asset Protection Advisor, NRF
Thanks, Joe, for all your efforts!
To be able to host an event such as the LAAORCA Conference takes
vision, dedication, persistence and a great deal of time. When
the conference comes together, we are all amazed that the pieces of
the puzzle fit perfectly. We realize how important it is to
see colleagues we haven't seen for awhile, or to collaborate with
peers on the common ideas, or to realize there are better ways to
achieve our ORC goals within our departments or companies. Whatever
is gained, we realize "somebody put a lot of work and thought into
While many were involved in bringing the LAAORCA Conference to a
reality, there are core individuals whose passion, vision and
dedication are noticed, but we sometimes take these traits for
granted. We know if these core individuals are involved in a
project, in this case the 2nd Annual LAAORCA Conference, the project
will exceed expectations. We all know these individuals will
finagle a way for admission for the conference to be minimal, or
even better, at no charge. There are many law enforcement
partners and retailers who join forces to make certain the LAAORCA
Conference continues to be a mainstay on everyone's calendar.
But at the "core" of LAAORCA and the LAAORCA Conference, you will
find three visionaries, three key individuals who have that passion,
three respected leaders who drive the concept of combating ORC and
three individuals who we all know well and sometimes take their time
for granted. These three individuals are Captain Bill Williams
and Kent Oda, LAPD Commercial Crimes Division, and Joe LaRocca,
Senior Advisor, NRF. From everyone who attends the LAAORCA
Conference -- Thank You!
We would also like to recognize and thank Joe LaRocca for all his
efforts and contributions to the industry thru his tireless efforts
at the NRF. He has truly made a difference, unified the
industry, and brings an un-paralleled level of professionalism to
everything he does. Great Job Joe!