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Axis
Communications’ Academy Launches Sales Essentials Training in the
U.S. and Canada
The one-day, instructor-led course hits more than 40
N. American cities through 2013 to teach strategies, tips and best
practices for selling IP video surveillance
CHELMSFORD, Mass. – August 13, 2013 –
Axis Communications, the world leader in network video
surveillance, today announced that Axis Communications’ Academy has
added
Sales Essentials, a one-day instructor-led training to provide
channel partners with the best strategies and system demonstration
tips to maximize success in selling IP video. This course will be
added to Axis’ curriculum throughout the U.S. and Canada starting on
August 27.
Sales Essentials provides an all-around approach to improving IP
video sales by training on the importance of the video surveillance
sales cycle, selling against objection and developing communications
strategies that focus on the value of network video to meet the
customer’s needs. Axis instructors will also provide guidance on how
to properly demonstrate network cameras as well as discuss resources
available to
Axis Channel Partners, including pre- and post-sales support,
vertical market solutions and the complete ecosystem of the Axis
partner network.
“Our existing Axis Communications’ Academy curriculum tackles the
technical aspects of IP video through various courses that prepare
partners to become
Axis Certified Professionals. Today, they’re well equipped to
answer the ‘how’ behind network video,” said James Marcella,
director of Technical Services, Axis Communications, Inc. “With
Sales Essentials, we’re arming our partners with the best
information possible to answer, ‘Why network video?’.”
Sales Essentials is appropriate for integrators and partners of any
sales level, especially those with a full grasp of the technical
requirements of network video, and will provide knowledge and tools
necessary to prospect leads, secure sales and best position products
for success. The course will cost $99 to attend and all participants
will receive an
AXIS M3004-V Fixed Dome Network Camera along with additional
collateral and sales tools to take what they learned out in the
field.
Following the one-day Sales Essentials seminar, participants will be
able to:
• Understand the importance of
utilizing the entire video surveillance sales cycle,
from prospecting leads to securing repeat business
• Identify best practices for presenting IP video
surveillance solutions to end-customers
• Develop unique business strategies for increased sales
• Effectively utilize their full Axis partnership for
sales, marketing and technical support |
The inaugural Sales Essentials course will kick off in Detroit on
Aug. 27, and then continue with trainings in Chicago (Aug. 28) and
Cincinnati (Aug. 30) before heading to more than 30 cities across
the U.S., including Denver, Houston, Miami, Minneapolis, New
Orleans, Philadelphia, San Diego, Seattle and at Axis’ North
American Headquarters in Chelmsford, Mass. For a complete listing of
U.S. courses, please visit
http://www.axis.com/academy/us/sales.htm.
Sales Essentials courses in Canada will begin in Toronto on Oct. 2,
and then take place in Montreal (Oct. 4), Calgary (Nov. 20) and
Vancouver (Nov. 22). For more information, please visit
http://www.axis.com/academy/ca/sales.htm.
Axis Communications’ Academy team has helped train more than
30,000 partners worldwide since 2005. Sales Essentials will
complement existing classroom-based and online courses offered by
Axis as well as numerous tutorials and guides found in the Axis
Learning Center.
 Contacts:
Matt Flanagan
617-986-5002
axis@famapr.com
Domenic Locapo
978-614-2074
dlocapo@axis.com |
