WG
Security Eliminating Wardrobing with the Seal
Tag
Recently,
news outlets such as
ABC News,
Bloomberg Businessweek,
Yahoo!,
Fox, and even the
Daily Mail in the U.K.,
published stories about the new and exciting
method Bloomingdale's has
initiated to fight the scourge
of wardrobing. According to
these stories and citing the
National Retail Federation,
wardrobing is a form of
fraud that cost retailers $8.8
billion last year. While
Bloomingdale's is to be
commended for an outside-the-box
way to reduce shrinkage, what
you don't know is that
this revolutionary wardrobing
prevention plan was a
collaborative effort between
Bloomingdale's and WG
Security Products Inc., the
California-based company
that has developed a reputation
over the last 15 years
for innovative and original EAS
technologies.
The device in use at
Bloomingdale's locations throughout
the nation to stop wardrobers in
their tracks is the
Seal Tag, available now from WG.
It is not an EAS tag,
but a one-time use device which
is typically applied at
the point of sale, to a
noticeable area of the garment.
Customers are instructed that
removal of the Seal Tag
voids any return policy. This
prevents customers from
wearing the garment for a day
and attempting a return,
therefore ensuring honest
returns. The Seal tag is very
easily removed by hand and once
removed, cannot be
re-applied. It can be
personalized, with your business
logo imprinted on the front,
adding a degree of
elegance. You can watch our
video for more
information about wardrobing and the
Seal Tag.
If
wardrobing is a concern for your
business (and judging from the
comments section of these
stories, it should be), the Seal
Tag is the answer for
you. Contact info@wgspi.com for more information on the
Seal Tag.
For the retail subject matter
experts, read today's
column in
Retail
Wire!
Contact:
Dennis Jordan
Marketing, WG Security
Products
djordan@wgspi.com
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