|
Tyco Retail Solutions Debuts Innovative Light Weight Anti-Theft Tag for Delicate
Apparel
Offers retailers discrete protection of delicate apparel and
fine fabrics
NEUHAUSEN, Switzerland – October 10, 2013 – Tyco Retail Solutions (www.tycoretailsolutions.com),
a leading global provider of retail performance and security solutions, today
announced an innovative new
Sensormatic Acousto-Magnetic (AM) hard tag for delicate apparel and fine
fabrics. Unlike anything else on the market today, the new tag is specifically
designed to help retailers secure theft prone, high priced garments that
previously could not be protected with traditional EAS (Electronic Article
Surveillance) hard tags. The new tag’s small form factor, light weight and fine
pin design are critical for preventing damage to delicate items, while ensuring
the trusted protection of
genuine Sensormatic AM technology. With this ground-breaking new tag,
retailers can showcase high-end merchandise confidently and improve conversion
rates on high-margin products that now can be put on display.
According to the
2011 Global Retail Theft Barometer, the most theft-prone items in today’s
retail environment are apparel and accessories. Until now, a light weight
anti-theft tag to protect expensive and fragile fabrics such as silk, rayon and
linen, was nonexistent. To address this challenge, Tyco Retail Solutions
developed an innovative magnetic sensor to safeguard specialty apparel including
lingerie, blouses, scarves, sarees, and bathing suits - products that are prone
to damage from standard EAS tag pins and sensor weight.
Key Retailer Benefits:
●
|
No Merchandise Damage - Secures categories
previously unprotected while reducing product damage |
●
|
Discrete Protection – Weighs less than 5g,
nearly 50% lighter than standard apparel security tags |
●
|
Maximum Merchandising Flexibility – Low
tag profile allows for easier stacking of garments |
●
|
Innovative Design – Non-slip pad and
ultra-thin safety pin type tack provide added security and help
prevent garment damage from merchandising and typical tag usage |
| ● |
Aesthetic Value – Minimal visual impact
due to smaller size and neutral color |
| ● |
Compatibility – Works with standard
Sensormatic magnetic tag detachers |
| ● |
High Quality Design – Suitable
for most fine fabrics |
“With over 45 years of leadership in retail security, we recognize the challenge
our retail customers face in protecting delicate, high-value apparel,” said
Scott Clements, President of Tyco Retail Solutions. “Unlike other sensors on the
market today, our new light weight, low profile anti-theft tag safeguards
delicate apparel that previously could not be protected with traditional hard
tags. Now, not only can retailers rest assured their merchandise is safe with
trusted genuine
Sensormatic AM technology, they also can keep their most valuable items
easily accessible to ensure a better shopper experience.”
Contact:
Sarah Murray, Partner
Attune Communications
+1-781-378-2674
sarah@attunecommunications.com
www.attunecommunications.com
Twitter @AttuneComms |
