Business Intelligence Dreams Become Reality with Video Surveillance in Axis
Communications’ Booth at NRF’s BIG Show
63 percent among retailers using BI according to IT research
Communications, the market leader in network video, demonstrated the retail
store of the future last week by bringing together retail security and business
intelligence (BI) at the National Retail Federation’s (NRF) 103rd Annual
Convention & EXPO, better known as Retail's BIG Show, on Jan. 12-15th.
Retailers can do more with less by leveraging their video surveillance systems
for more than just traditional security. A growing industry trend, and important
focus for last week’s show, is the value of using cross-functional video for
marketing, operations and merchandising. In fact, retailers cited a 63 percent
increase in sales as a result of BI from video surveillance, according to an IT
research survey soon to be released by Axis.
“We’ve seen this trend build momentum over the past few years, but we’re finally
reaching a point where these technologies are not only implemented in stores,
but are producing results,” said Jackie Andersen, retail business development
manager, Axis Communications, Inc. “As more departments become involved, like
marketing, merchandising and operations, the cross-functional use of video is
turning security systems into a valuable business tool. IP video can be an
investment that pays for itself.”
Come shop at the store of the future
To demonstrate the potential of business intelligence from video surveillance,
Axis launched a new booth design at Retail’s BIG Show featuring the following
leading technology vendors:
Agilence, Inc. offers exception reporting software with video
management and business intelligence capabilities, allowing retail
managers to bridge the gap between the time of transaction and the
relevant video/data streams.
NEC features facial detection for demographic business
intelligence and analytics. Using the capabilities of Axis network
cameras, the NEC facial-detection software provides purchasing
suggestions and shopper analytics based on demographic data
including age and gender.
Prism Skylabs offers cloud-powered analytics that enable
retailers to optimize merchandising, improve store execution and
remotely audit any display, brand or promotion in real time.
SimplyRFID provides an application that integrates video
surveillance with Bluetooth beacons to unlock the full potential of
mobile point of sale (mPOS) systems.
“The new booth design allows attendees to walk through a mock
retail store and visually see as well as experience the integrated technologies
that create business intelligence,” said Hedgie Bartol, retail business
development manager, Axis Communications, Inc. “By bringing together leading
technology vendors in the booth, we can showcase the total solution and help
retailers understand how to implement and utilize the technology to meet
specific needs and do more within their stores.”