Beatty, Senior Director Product Management
Alpha High Theft Solutions
Partnering – Engaging – Innovation
Alpha in 2004 and brought a world-class consumer
packaged goods experience base that's focused on integrating Alpha's product
development processes seamlessly throughout the Loss Prevention industry to
develop new solutions that reduce theft and increase sales of high-risk
merchandise. Over the last seven years, Bill has played an instrumental role in
helping Larry Yeager, Alpha's Vice President and General Manager, create an
organization that's totally engaged and responsive to the needs of the industry.
With Alpha's mission being to design, engineer, manufacture, and distribute
innovative solutions that solve current market needs, Bill works closely with
retailers. His challenge is to continue building a pipeline of ideas, prioritize
them and focus Alpha's development team on bringing them to market.
Bill came to Alpha from Irwin Tools where he was Director of Marketing for one
of the company's Power Tool Accessories lines. Prior to Irwin, Bill held
graduating positions across sales, marketing, and new product development with
divisions of Black 'N Decker and Rubbermaid. He began his career at Mattel Toys
with his last role based in Los Angeles overseeing the company's international
marketing efforts for Infant and Preschool Toys. Bill earned his BSBA in
Marketing from The Ohio State University and MBA from Pepperdine. His 30 years
of product management, marketing and CPG experience has served him well in his
current role developing effective solutions to protect retailer’s high-risk
impressive Fortune 500 background and his accomplishments at Alpha reflect his
leadership skills and entrepreneurial spirit. Living and breathing the product
lines and always asking: "what else? – what next?
and how do we deliver the best?"
is an Alpha mantra that he's helped engrain into Alpha's DNA. Bill is quick to
point out that every winning solution in Alpha's extensive portfolio is a
by-product of the consultative approach the company employs. "We invest much of
our time walking stores with LP professionals, asking questions, observing
shoppers and associates, and sometimes offenders, trying to identify and
prioritize the next solution that will help retailers protect their high-risk
merchandise," states Beatty. "Our solutions must not only significantly reduce
theft, but also help the retailer increase their sales of every merchandise line
we help to protect. To us, it's all about understanding customer needs, being
attached to our customers at the hip so to speak, and being able to bring ideas
and issues back to the team. After that our focus turns to developing and
testing concepts that will hopefully end up being successful signature
Alpha's successful track record is directly tied to a culture of hiring the
best executives and team members we can and holding each other accountable in
their respective areas of expertise. Filled with type A personalities, Bill
enjoys the fact that you've got to come to work ready to play! As part
of a dynamic team, Bill gives testament to Larry
Yeager for building an organization that thrives on challenging each other and
for all of them having that inner desire and will to succeed. He is very proud
to point out that Alpha's "consensus building philosophy" both internally and
externally strengthens their ability to react, and build innovative solutions as
cost effectively as possible. Alpha's commitment to understanding and reacting
to their customer’s needs out weights all else and the "machine" they've put
together works well
interacts well –
and plays well together.
Working with 47 of the Top 50 U.S. retailers, Alpha has proven over the
years that their customer-centric philosophy and industry commitment to
innovation delivers value and drives results for the Loss Prevention community.
With leaders like Bill, it's not hard to see how they do it. Given Alpha's
over-riding theme of "First in Solutions and First in Value"
it's obvious that Bill's team helps fuel them to do just that.