Communications Announces U.S. Expansion Plan to Strengthen Local Resources for
its Partners and Customers
Expansion Plan enables Axis to get even closer to partners and joint
customers via Business Area offices with unique Axis Experience Centers opening
across the U.S.
Plan builds upon the 30-year-old company’s long-term growth strategy while
promoting from within and attracting local talent throughout North America.
Mass. – February 4, 2014 –
Axis Communications, the world leader in network
video, announces its U.S. Expansion Plan designed to bring Axis even closer to
its partner network and end-customers while intensifying local resources to meet
demand in the fast growing physical security market. The Expansion Plan, which
went into effect January 1, enables Axis to remain nimble while scaling to meet
partner needs during this growth period.
Six Business Areas, One Goal: Closer to the customer
Axis has designated six U.S. Business Areas: Northeast, Mid-Atlantic, Southeast,
Midwest, South Central and West. Operations that thrive on regional knowledge
and face-to-face interaction will move to each Business Area – including sales,
field sales engineering, local event marketing and Axis Communications’ Academy
training – to provide partners with maximum local support and business
Additionally, each Business Area will have a dedicated customer-facing office
complete with its own unique
Axis Experience Center to provide an interactive
environment that best showcases the full range of Axis’ network video products
integrated with partner solutions and how they apply to the surveillance
business. The individual Axis Experience Centers will also feature facilities
Axis Communications’ Academy courses and partner trainings as well
as boardroom-style meeting rooms to be used by Axis partners.
Three new offices are planned to open in 2014, including the Northeast office
located within Axis’ Boston-area North American Headquarters open today, the
Midwest office opening in Chicago planned for Q2, and the West office opening in
the Los Angeles-area during the second half of 2014.
“Partners and customers are key to Axis’ long-term success and the Expansion
Plan enables us to get much closer to them,” said Fredrik Nilsson, general
manager, Axis Communications, Inc. “We’ve seen the direct impact opening offices
in Canada and Mexico has had on our regional success, as well as how valuable
customer-facing facilities like our Boston-area
Axis Experience Center can be.
This plan replicates our closer-to-the-customer success across the U.S.”
The six Business Areas will each be run by a Business Area Manager who is
responsible for all local operations and will report directly to North American
Director of Sales Larry Newman. Reporting directly to the Business Area Managers
will be an Area Sales Manager for each Business Area responsible for managing
the sales teams in the 24 newly defined sales regions.