Tyco Retail Solutions Innovative Footwear Tag Transcends Traditional Product
Unique shopper-friendly design helps TJX Canada enhance shoe merchandising and
security for a comfortable customer experience
NEUHAUSEN, Switzerland — Tyco Retail Solutions (www.tycoretailsolutions.com),
a leading global provider of retail performance and security solutions, has
announced its Sensormatic Acousto-Magnetic (AM) hard tag for high heel footwear
helps retailers worldwide go beyond traditional product protection to
effectively secure and merchandise their shoe inventory for maximum customer
impact. Unlike other market offerings, the tag’s sleek and non-invasive design
affords the shopper an optimal shoe fitting experience while offering retailers
effective protection for this typically “difficult to protect” category.
One of the most theft-prone items in today’s retail environment is footwear,
particularly for retailers in self-service formats such as discounters, mass
merchants and hypermarkets. Loss prevention is a key factor in this industry –
especially the theft of designer label shoes. According to the latest report
from the Global Retail Theft Barometer (GRTB), shrink is on the rise across the
globe, due to an increase in organized crime and economic factors. Footwear is
listed as one of the top frequently stolen items, given their high price and
ease of resell.
Many current anti-theft footwear solutions are clumsy, conspicuous or impede the
process of trying on shoes, disrupting the shopper’s buying experience.
Retailers are constantly struggling to strike a balance between protecting and
openly merchandising footwear while providing an easy and comfortable way to
decide about the fit and style in order to make the right purchase. With a
shopper friendly design, Tyco’s next-gen hard tag addresses the needs of this
large, un-served market in helping retailers go beyond previous ineffective
tagging solutions to safeguard their latest shoe styles and satisfy customer
Read more here.