Vector Security Wins SAMMY Awards for Integrated Installation of the Year and
Best Broadcast Advertisement
Awards presented by 'Security Sales &
at ISC West Conference in Las Vegas
PITTSBURGH, April 16, 2015 - Vector Security, the leading provider of
intelligent security solutions tailored to the needs of its customers, won top
honors for Integrated Installation of the Year and Best Broadcast Advertisement
when the 20th annual SAMMY awards were presented by Security Sales & Integration
(SSI) magazine at ISC West, the largest security industry trade show in the
U.S., in Las Vegas on April 14.
Introduced in 1995 by SSI, the SAMMY awards is the security industry's only
program of its kind to recognize and honor installing security dealers and
integrators for their marketing, sales, business, installation and overall
Vector Security was recognized for its integrated installation work at Knoebels
Amusement Resort in Elysburg, PA. Using their trademark consultative approach,
Vector Security experts designed and installed a customized integrated video and
access management system that would ensure a safe, fun and quality experience
for visitors to America's largest free admission amusement park. Addressing
improved efficiencies as they relate to public liability, loss prevention and
safety issues drove system design.
Judging in this category was based on innovation, design, integration,
seamlessness of installation, uniqueness and end-user satisfaction.
In the category of Best Broadcast Advertisement, Vector Security won for its
30-second television commercial promoting home automation solutions in markets
that included Pittsburgh, Tallahassee, FL. and Jacksonville. FL. As part of an
integrated marketing campaign that included direct mail, email and pay-per-click
advertising, the TV ad utilized the same messaging and visuals across all
marketing mediums for a consistent look and feel. Judging in this category
included visual appeal, production quality, clarity of message, emotional
response and call-to-action effectiveness.
"We are honored to be recognized by SSI magazine in front of our colleagues and
other industry leaders for our marketing and business innovation," said Art
Miller, Vice President of Marketing for Vector Security. "We approach our
business with the objective of being responsive to industry trends and
developing thought leadership that positions us as experts in what we do. These
awards are a wonderful affirmation that our efforts are taking hold in the
industry. We thank SSI for recognizing us."
Read more here.