Acquires LightHaus, Expands Video Analytics Capabilities Giving Retailers More
Options to Gain Rich Customer Insights from Video
Acquisition gives retailers, restaurants
access to additional metrics and insights to better understand customer
Louisville, CO, May 7, 2015 - Envysion, a leading provider of cloud-based
video driven business intelligence software to help companies deliver on their
brand promise with instant, actionable video intelligence, is today announcing
the acquisition of LightHaus Logic. With the acquisition, Envysion gains access
to LightHaus' patented visual intelligence technology that extracts rich
customer insights and business intelligence from in-store video cameras to help
businesses increase sales conversion, optimize staffing, marketing, and
The acquisition expands Envysion's video analytics capabilities for its video
driven business intelligence software. The combination leverages the companies'
similar roots in telecommunications and complimentary architectures to enable
the scalable deployment of video analytics without material upfront costs or
taxing customer networks. Retailers, restaurants, cinemas, convenience stores,
and other Envysion and LightHaus customers will benefit from access to a
complete end-to-end video analytics technology and even more options to analyze
video to better understand their businesses.
"As the proven, market-leading provider of video-based business intelligence, we
are continually delivering innovative new applications to help retailers improve
customer experience, coach employees, and drive sales and profit. Video
analytics enables us to provide a rich set of metrics, from the number of people
that enter a store and buy, to how long a person spent in line and where they
went within the store," says Matt Steinfort, president and CEO of Envysion. "Our
customers view these important metrics as a critical element to understanding
and driving their stores' success. LightHaus' complementary, proven, patented
technology has been deployed at scale today, is a natural extension of our
technology, and was a logical acquisition target for the company. This
acquisition extends our capabilities, strengthens our position in the retail
market, and bolsters our position as the technology leader in the industry."
With the deal, Envysion acquires a core team of LightHaus employees that will
join the Envysion team, and who will continue to work with existing LightHaus
and Envysion customers. Envysion will maintain the LightHaus office in
Vancouver, BC, operating as Envysion Canada, a wholly owned subsidiary of
Envysion, Inc. Full integration of the companies is expected to be completed by
the end of 2015.
"We have long been excited about the potential for the video analytics industry,
and view this acquisition as a tremendous way to accelerate the traction of two
compelling companies and technologies," says LightHaus CEO Ross Mitchell. "In Envysion,
we have found a partner with a similar vision, architecture, and culture that
complements our dedicated team and patented video analytic capabilities. Our
combined technologies offer a compelling platform for customers to understand
everything that is happening in their stores and businesses."
Using in store video cameras, the LightHaus technology measures customer's
behavior and sales associate interaction, enabling bricks and mortar retailers
to improve conversion, increase sales, optimize staffing and measure
merchandizing and marketing effectiveness.
Envysion combines video with data from point of sale transactions to help
restaurants, wireless providers, retailers, and others gain insights into their
businesses through its video driven business intelligence software. Top brands
like Chipotle, Noodles & Company, Einstein Bros. Bagels, Verizon Wireless, and
others use its technology to gain greater insights into how their stores are
performing, increase customer service and revenues, and prevent loss. Envysion
customers have driven 1-2% increases in sales and profits by leveraging these
insights to improve their operations.
Read more here.