Alpha’s CableLoks Deter Detergent Theft and
Stop Thieves from Making a Clean Getaway with Profits
On Tuesday, March 13, Alpha’s CableLoks were featured on
ABC World News with Diane
Sawyer. Nationwide, the media was reacting to an
increase in theft of Tide detergent, and Alpha responded
by presenting the only solution proven to effectively
protect the highly sought after soap, keeping it on
store shelves and available for sale. According to CVS
spokeswoman Carolyn Castel, "Theft of Tide is not a new
issue in the retail industry." However, the problem has
escalated recently, especially in the last few months.
According to retailers and police alike, a black market
for laundry detergent has developed in recent years.
Tide’s resale value on the black market has made the
detergent especially enticing for shoplifters. Selling
for up to $20 for a large bottle, Tide presents thieves
with the opportunity to turn around and sell the soap
for half the price for a quick cash profit. In addition
to the lackluster economy, many have attributed the
increased pilfering to organized retail crime, an issue
that affects nearly all retailers. According to the
National Retail Federation (NRF), 95 percent of
retailers suffered losses from organized shoplifters in
2011. The Global Retail Theft Barometer valued these
losses at $45.3 billion in 2011 in North America, a 6
percent increase from 2010.
Although Tide was not mentioned as a top item on the
NRF’s 2011 Organized Retail Crime Survey, it certainly
fits the profile of the items that were listed.
According to David Holthaus, reporter for Cincinnati.com,
"Tide is valuable, quickly consumable and easily
removable from store shelves, all traits that make it
attractive to professional thieves."
One Walmart store located in West St. Paul, MN, reported
$25,000 in Tide thefts in a little more than a year. In
Cincinnati, OH, 103 incidents of Tide theft from grocery
stores, convenience stores and drug stores have been
reported since the middle of 2010. Numbers like these
have forced retailers to try many different methods to
protect Tide. Some have locked the detergent behind
glass cabinets, while others have decreased the
quantities on display. Several stores have tried
repositioning the products for improved monitoring,
while others have locked the detergent with secure caps
and electronic tags.
Alpha’s CableLoks are the only proven solution on the
market to effectively protect Tide. Many of the top
retailers in drug, grocery and discount stores are
already using CableLoks to protect their detergent. A
highly versatile solution, CableLoks can fit a multitude
of products. Available in 1, 2 and 3 Alarm technology in
various lengths, Alpha’s CableLoks provide an unrivaled
range of protection and eliminate the need for hard-wire
cabling or locking products behind glass cabinets.
CableLoks are Alpha’s third largest category of
solutions, all of which are proven to provide security
and increase sales with a guaranteed ROI in less than 12
more information on Alpha CableLoks and other solutions
to your high-theft challenges, call Diane Wise at
704-206-7849 extension 323.
For more information
about our proven solutions, stop by our RILA Booth #428!