Research Report: Axis Communications Now Number One Global
Surveillance Camera Provider Even When Including Analog
IMS Research indicates that the all-IP company has
strengthen leading market position; Network camera sales
forecasted to account for 60% worldwide by 2016
CHELMSFORD, Mass. – May 15, 2012 – Axis Communications, the
world leader in network video surveillance, today announces
that it has overtaken the number one global manufacturer
position for all surveillance cameras – including IP-based
and analog providers – according to the latest IMS Research
Since inventing the world’s first IP-based video camera in
1996, Axis has been ranked number one as the recognized
surveillance market leader in the category of network
cameras – however, in last year’s report citing 2010, Axis
was ranked third overall for surveillance camera
manufacturers when including providers of both analog and
digital cameras. The most recent IMS report indicates that
Axis is now the leading provider in the overall surveillance
cameras category, even though the company only sells
IP-based video products.
"The video surveillance industry – despite the impression
often painted on TV and in the movies – is one of the last
holdouts to fully embrace the digital age," said Fredrik
Nilsson, general manager, North America, Axis
Communications. "But the fact that an all-IP provider is now
the number one manufacturer of all surveillance cameras
worldwide is a sure fire sign that the analog to digital
shift in video surveillance is upon us. The numbers for the
North American market are even more promising."
"The report confirms our own estimates of gained market
shares last year, where we presented a growth of 33
percent," said Ray Mauritsson, president & CEO, Axis
Communications. "We further strengthened our position by
continuing our strategy, which is based on the three
cornerstones: launch of innovative network video products, a
well-developed partner network and global expansion."
According to IMS Research, network camera sales are forecast
to account for approximately 60 percent of total worldwide
surveillance camera sales by 2016, compared to approximately
40 percent in 2011.
"In line with our own predictions, IMS Research forecasts
strong, long term growth for network video products with an
average yearly growth of 25 percent in the coming years,"
*The 2012 edition of the annual IMS Research report, "The
World Market for CCTV & Video Surveillance Equipment," is
based on reported data for 2011 and contains comprehensive
information on all vendors providing analog and digital
video surveillance equipment, such as cameras, recording
solutions and video encoders.