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Axis Introduces Attractively Priced Fixed Mini Domes with HDTV Quality, Intelligent Video and Edge Storage for Retail Surveillance

Low-profile AXIS M30 Series to be showcased at NRF-LP,
support AXIS Camera Companion, hosted video, Corridor Format and AXIS Camera Application Platform for a variety of cost-effective retail installations

CHELMSFORD, Mass. – NRF-LP – June 13, 2012 – Axis Communications, the global market leader in network video, today announces a series of sleek, intelligent and affordable HDTV-quality indoor fixed mini domes designed for surveillance and loss prevention in retail stores.

Axis CameraMeasuring only 4" x 2", the new IP cameras in the AXIS M30 Series include AXIS M3004 (HDTV 720p and 1 MP resolution) and AXIS M3005 (HDTV 1080p and 2 MP). The palm-sized, dust-resistant AXIS M30 cameras are designed for quick and flexible installation, and optional colored casings are available so that the cameras can best blend into the aesthetics of the store.

Look out for these low-profile surveillance cameras on display at National Retail Federation’s annual Loss Prevention Conference and EXPO (NRF-LP) in Axis booth #1109.

Specifically designed with retailers in mind, AXIS M3004 and AXIS M3005 feature a unique 3-axis lens that allows installers to mount the cameras on walls or ceilings and easily adjust the camera direction and image angle. This lens also enables support for Axis’ Corridor Format, which delivers a vertically oriented video stream (i.e. 9:16) to maximize surveillance coverage of store aisles and high bay racking environments.

Furthermore, the cameras' built-in MicroSDHC card slot enables several days of HDTV-quality video to be stored locally and can be used together with the free AXIS Camera Companion software to deliver an easy and cost-effective way to remotely view and manage video for up to 16 cameras per site. AXIS M30 cameras also support AXIS Video Hosting System (AVHS) with One-Click Camera connection for hosted video deployments and are compatible with industry leading video management software for system design flexibility.

"The new AXIS M30 Network Cameras are small, easy to install on either walls or ceilings and competitively priced with superb HDTV performance," says Johan Åkesson, director of business development, Retail. "Together with their support for the intuitive AXIS Camera Companion solution and a wide range of other video management software, the cameras provide price-sensitive market segments with an attractively priced HDTV surveillance solution."

AXIS M3004 and AXIS M3005 Fixed Dome Network Cameras offer horizontal viewing angles of 80° and 118°, respectively, and the cameras come pre-focused to shorten installation time. Optional lenses are available for different angles of view.

The cameras can send multiple H.264 and Motion JPEG video streams simultaneously, and have support for AXIS Camera Application Platform to enable third-party intelligent video applications that run inside the camera itself, such as people counting, business and operational intelligence, heat mapping, dwell time analysis and traffic flow patterns.

AXIS M3004 and AXIS M3005 with suggested retail prices of $279 and $379, respectively, are expected to be available for order in Q3 2012. For photos and other resources, please visit

Matt Flanagan
fama PR, Inc.

Domenic Locapo
Axis Communications Inc.

Axis Communications

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