|
 Checkpoint
Systems launches stylish new range of EAS antennas
Classic IP range
offers retailers enhanced detection capabilities and
data connectivity
THOROFARE,
NJ – September, 5, 2012 –
Checkpoint Systems (NYSE: CKP), a leading global
supplier of shrink management, merchandise visibility
and apparel labeling solutions for the retail industry,
has launched a stylish new range of Electronic Article
Surveillance (EAS) antennas which provide retailers with
enhanced detection and data connectivity in a visually
appealing format.
Based
on retailers’ feedback,
The CLASSIC IP range – comprising the CLASSIC IP
STYLE and CLASSIC IP STREET antennas – includes remote
reporting capability, giving operators improved store
visibility with ready access to actionable data. The
range also enables retailers to integrate visitor
counting technology into their businesses. Store
managers can monitor customer activity in store, measure
the success of their marketing promotions and plan for
increased staffing and stock levels in response to
busier shopping periods.
 Featuring Checkpoint’s energy-saving
EVOLVE-ECO electronics, the CLASSIC IP STYLE and
CLASSIC IP STREET antennas offer wider aisle width
protection enabling retailers to better safeguard their
merchandise. Per Levin, President and Chief Sales
Officer of Shrink Management Solutions at Checkpoint
Systems, explains:
"The
Global Retail Theft Barometer highlights that shrink
is at its highest level since 2007, so it is essential
that retailers continue to take steps to address the
problem. While retail operators understand the need for
anti-theft measures, they also expect the systems to
complement their store designs and provide much-needed
functionality. We are confident that Checkpoint’s newest
range delivers on all fronts, ensuring improved retail
store operations, on-shelf availability and consumer
shopping experience and to help drive sales."
Designed with input from apparel retailers, the CLASSIC
IP STYLE offers the widest aisle width and class-leading
detection for a small, discreet antenna. A clear
plexiglas structure, integrated LEDs and base covers,
available in customised colours, help the antenna to
blend with any retail layout. In addition, Checkpoint’s
VisiPlus units can be integrated for bi-directional
overhead, wall or post-mounted visitor counting.
The CLASSIC IP STREET was also designed with feedback
from retailers who expressed the need for a tough,
robust solution. With its durable alloy construction,
slim design and large aisle width detection, the CLASSIC
IP STREET is ideal for retailers seeking a sturdy system
with the added benefits found in the CLASSIC IP range.
Both antennas within this stylish CLASSIC IP range offer
retailers remote support for fast, streamlined service
and maintenance.
The CLASSIC IP Range is available to order now.
Press
Contact:
Annabel Lemetais
Global Public Relations &
Communications Manager
34 93 745 4825
annabel.lemetais@eur.checkpt.com |
