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Submitted by Martin Renkis
Founder & CEO
Smartvue Corporation
We live in an amazing era of computing in which almost
anyone can view images and videos from around the world
on their computer, all with just a few clicks. This
appears simple to do, but what is really happening in
the background is the power of a global cloud of
thousands of computers working together using the
Internet.
This cloud brings everyday benefits to us like email,
online banking and storing our family photos. The cloud
continues to grow in our personal and business lives as
we move our important data and services from our local
laptops and computers and out to the online cloud. Some
retailers have begun to utilize cloud technologies to
power their surveillance for more efficient security as
well as more efficient business.
There are many reasons that retail loss prevention is
considering the cloud. The benefits of cloud-powered
surveillance include live remote monitoring and recorded
video searching from a single website, online video
storage, collaborative sharing of video clips as well as
centralized management and maintenance of cameras and
servers. The benefits of the cloud network also propel
surveillance from a tool for loss prevention and human
resources into an engine for enterprise business
management.
"We use our cloud-powered video surveillance solution to
not only reduce shrink, theft, and improve security at
our stores, but also to watch customer behavior, which
helps us improve store layouts and merchandising," said
Scott Hughes, of Tasti D-Lite. "In addition, we use the
cloud to observe and train our employees to deliver
better customer service and higher conversion rates."
Using the surveillance cloud to help with employee
training and store layout can also drive revenue. A
billion dollar retailer uses cloud-powered surveillance
to help design better store layouts and merchandise
placement. Management remotely watches customers
interact with their products in real time. They also
have the capability to search recorded video,
collaboratively share video clips online, and download
HD video to analyze trends.
Once retail stores are connected with cloud-powered
surveillance, the value of this new network is
multiplied. The surveillance cloud creates opportunities
to monitor up to thousands of retail stores all from a
single web interface. A surveillance system running on a
high-speed global cloud like Microsoft (Skype cloud) or
Google (YouTube cloud) can support instant access to
live and recorded video from any camera or server, at
almost any location worldwide.
An investment in cloud surveillance will no longer be
based only on benefits from loss prevention and
liability management, it will naturally expand to
include visual business intelligence such as customer
and employee management, merchandising, store layout and
financial performance. Are you ready to get onto the
cloud? |
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