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Canadian Push 10-17-12


2012 Archives

Old Navy and National Center for Missing & Exploited Children Make Child Safety a Priority

From September 13 through September 16, Old Navy partnered with the National Center for Missing & Exploited Children (NCMEC) and the Canadian Centre for Child Protection for a child safety event with a goal of helping families make their children safer in the stores and at home. More than 600,000 free kids safety kits were distributed to Old Navy families containing child IDs, safety tips for children of all ages, and ideas for how to talk to children about safety. Additionally, the event allowed customers to receive a 10 percent discount by donating $5 or more, raising more than $380,000 for child safety.

The National Center is grateful for how fully Old Navy embraced our mission of child safety, engaging every store in the Old Navy fleet in the event. Together we were able to reach families nationwide and in Canada with potentially life-saving information. Customers even had opportunities to learn about safety in their communities from local law enforcement, military and other local heroes who were invited to attend the event’s in-store safety fair.

John Walsh, host of "America’s Most Wanted" and co-founder of NCMEC, was our partner in promoting the event and you can see his message to customers at


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