thank heaven" for 7-Eleven
$300,000 to Dallas Police Department
By Katie Tuttle
In a continued effort to support local law
enforcement, convenience store 7-Eleven announced
yesterday that it is donating $300,000 to the Dallas
The money will be used to purchase security cameras,
three-wheeled community patrol vehicles (T3s), bait
cars, mobile license plate readers, and other technology
for the Safer Dallas Better Dallas initiative.
According to the
organization's website, the mission of
Better Dallas is "to protect our citizens from
becoming victims of crime and to engage them in a
partnership with Dallas Police, to support the efforts
of our Dallas police officers, and to make Dallas
America’s safest big city."
7-Eleven's donation will be used for two specific
TAAG (Targeted Area Action Grids) areas of Dallas:
the Ross-Bennett area and the Five Points neighborhood.
"The two TAAG areas that we’re sponsoring are both very
close to our offices," said Mark Stinde, 7-Eleven vice
president of asset protection. "Ross-Bennett is
basically in our back yard and the Five Points TAAG area
is a short distance from us. If we’re going to support,
we have to support what’s close to where we do
Along with announcing their gift to the DPD, 7-Eleven's
President and CEO Joe DePinto also announced on
Wednesday a plan for the Corporation to invest $40
million nationwide in new security and surveillance
systems for all 7-Eleven stores in the U.S. These
systems are designed to further enhance customer,
employee, and store safety.
"In short, this new system will allow 7-Eleven and its
franchisees to remotely view their store and quickly
recall footage from multiple angles," DePinto said.
"More importantly, local law enforcement agencies can
view footage remotely without having to go to a store to
secure a videotape should wrongdoing occur."
Wednesday’s gift isn’t the first time 7-Eleven has shown
support for the Dallas Police Department this year. In
7-Eleven donated four T3s to increase the DPD’s
fleet to eight. Yesterday’s gift from 7-Eleven is the
first step towards a $3 million goal to help fight crime
in all of Dallas’ 27 TAAG areas. According to the DPD,
these 27 areas represent six percent of Dallas and 36
percent of its total crime.
"As we grow the city, we need private partnership in
strategic areas that are important," Dallas Mayor Mike
Rawlings said back in March. "Downtown's growth is
This time around, the mayor sent out a challenge to
other retailers in the area.
"I'm calling on all corporations to step up and say,
'How can we do our part?'" said Rawlings. "Anybody who's
a retailer out there, pitch in, come on board."
Stinde agreed with Rawlings' statement, adding that he
plans to reach out to some of the key retailers in the
area to ask for their help directly.
"Just like we are often the extension of law enforcement
in communities as we work together, the same goes for
law enforcement being an extension of how we prevent
loss in our stores," Stinde said. "As you think about
ways that you can urge your organization to become
involved, this effort not only helps to make our
community safe but it also creates an environment that’s
going to help us accomplish our goals and improve loss
numbers in our stores."
If you want to help support this fantastic effort
Mark Stinde, VP of AP, 7-Eleven.