Axis opens doors to new California Axis Experience Center in grand opening event
U.S. Expansion Plan continues with the opening of an Axis Experience Center
in Irvine, California, covering the West Business Area. The 8,000 square foot
space features demo areas, a training center and testing lab for local partners,
customers and industry associations.
Communications, the global leader in network video, held an official grand
opening ceremony and ribbon cutting for its new office and state-of-the-art Axis
Experience Center in Irvine, California.
The 8,000 square foot Axis Experience Center features a 28-person training
center, 12-person conference room and a specialized engineering and technology
lab available for local partners, customers and industry associations to host
trainings, meetings and product tests. The space features realistic demo areas
for key vertical markets in the West business area, including retail, financial,
gaming, airport and education. The space includes more than 100 Axis cameras,
many offering spectacular views of Irvine and the surrounding area, as well as
products from leading ecosystem partners.
"The concept behind the Axis Experience Center is about getting closer to our
customers and truly providing them with an experience," said Fredrik Nilsson,
general manager, Axis Communications, Inc. "Each Experience Center is tailored
to meet the needs of the specific business area, highlighting the technology and
segments that are most relevant to our customers. For example, in the Irvine
location, you can see how frame rate and HDTV resolution are important when
monitoring a gaming table or slot machine."
The official grand opening took place on Sept. 29 with nearly 170 attendees,
including partners, customers and press. Located at 18101 Von Karman Ave., Suite
100, the Center will primarily serve the West Business Area, including 13
office-based employees. The West Business Area includes Alaska, Arizona,
California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington.
Bill Wendlandt, business area manager for the West, wants the Center to be a
resource for the entire business area, not just the local Axis team. "This space
is about giving back to the industry," Wendlandt said. "We focused on
replicating real-world uses of technology and providing meeting space where
partners and end-users can come for education and hands-on testing that will
ultimately help them grow their own business." Partners, end-users and industry
associations interested in utilizing the Axis Experience Center for meetings and
trainings should reach out to their local sales representative.
Axis opened its first sales office in Chicago in 2013, making the Irvine
location the second sales office opened as part of the
U.S. Expansion Plan. The North American headquarters is located in
Chelmsford, Massachusetts and Axis plans to open additional locations in 2016