Associate Alerting Platform (AAP) by Tally Retail Asset Protection Highlighted at Recent LPRC Conference

Associate Alerting Platform, the future of in-store retail technology, examined

Gainesville, Florida - December 8, 2015 - Tally Retail Asset Protection, a technology design and product development firm, today announced its TRAPLINE suite of retail technologies and solutions beginning with TRAPLINE Shelf, an electronic retail shelf and fixture solution that instantly alerts in-store personnel to any operational or suspicious loss prevention activity as it occurs at the shelf. The LPRC conducted a study to assess and record the reactions of shoplifters to this new platform. The results were presented at the most recent LPRC Impact Conference held at The University of Florida.

"Retailers have long struggled to leverage their most valuable existing resource, in-store personnel and sales associates to address shrinkage and operational issues. Study after study demonstrates that the most effective and lowest cost loss prevention tool is an aware and engaged store associate. Over the years we have seen just how difficult it can be to engage sales associates and merchandisers in loss prevention activities. TRAPLINE can make this possible with instant in-store announcing, text, e-mail and video clip up-loads sent to designated personnel," said Sean Ryan, Tally's Customer Acquisition Director.

"The results of the initial offender interviews for Tally's TRAPLINE shelf were positive, receiving the highest scores for 'Get It' and 'Fear It.' We look forward to additional testing and research as the TRAPLINE shelf is deployed by more retailers in the coming months," stated Dr. Read Hayes, Director, Loss Prevention Research Council. "It has long been known that associate interaction is one of the best deterrents to theft. The TRAP's unique ability to alert store personnel in real time while potential theft activity is occurring at the shelf is worth additional research and consideration."

"The future of in store retail technology will leverage the ever increasing availability of low cost sensors and communications technology with information available through a single point platform," said Trey Ryan, Lead Technologist at Tally. "Using the most modern technologies to augment and integrate with existing retail fixtures and systems will help unite the three pillars of merchandising, operations and loss prevention on a common operational and loss prevention information portal. Guiding retailers and their associates through this process is our passion and drives us everyday."

Study Excerpts:
"Offenders seemed particularly deterred by the interventions once they learned that they involved an associate's engagement. They were perceived as complicated, unpredictable and difficult to defeat interventions. Overall, associate interventions are considered to be an effective crime prevention technology."

Below are some offender comments regarding its effectiveness:

● This looks complicated, complex
● This is a really good idea
● I wouldn't go anywhere near this thing
● Anyone with any sense would be deterred by this
● This is smart because I had no idea it was here. You'd have caught me.

*For a free copy of the entire LPRC Research visit http://tally.solutions