Tim Gates, Vice President of Alpha Sales, North America

                          People - Innovation - ROI

Having been recognized earlier this year for his leadership and management abilities, Tim Gates was promoted to Vice President of Sales for Alpha North America.  He was an important contributor to Alpha's record year in 2010, and has made a significant impact in his 16 years with the company.  Having spent 6 years prior to that with Sensormatic, Tim has watched and played a role in the industry's evolution.  Grounded in the principles of doing what's best for his customer and always positioning himself as the customer's consultant, Tim strongly believes that his role is to deliver the absolute best product and best price to his customer each and every day.

Under Larry Yeager's leadership, Tim is proud to point out that that they've built a very diverse "phenomenal team" who all share the same high values and passion for what they do and for the impact they can make on the industry.  With their core philosophy over the years of creating a family oriented environment, they've been able to develop a group of individuals and executives who truly epitomize the phrase "Team Players." 

In this people oriented company, they share a mutual respect for each other that breeds motivation and a sense that each individual is building and managing their own business that's supported by subject matter experts - family members - with all of them united in their mission of doing the best they can for each customer.  

As one of the leading solution providers for High Theft Solution products in the industry today, Tim credited Larry's leadership, their team, and their emphasis on innovation as the driving forces behind their success.  Given their early beginnings of being focused on the CD retailers, they found themselves, like so many others, impacted by technology many years ago which fueled their focus on innovation and reinforced their commitment to always listening and hearing their customers. 

With technology continuing to impact our world, Tim talks to the importance they've placed on integrating their engineering team into the very fabric of the retail Loss Prevention industry and community by ensuring that the engineers, themselves, maintain a front row seat with participating in the various conferences and establishing face-to-face relationships with the retailers.  To them, the priority is to hear and know what the retailers need and where the retailers are going and to give them the support they need to get there.

Alpha is working on several new product rollouts currently and, while Tim was quick to point out he'd have to shoot the writer if he shared any of it, we're certain that with their historical achievement of always delivering a return on investment within 12 months , that their new products will add value and deliver results.