Hayes, PhD, CPP
Director of Loss Prevention Research Council on ...
Even though many retailers are making great progress, retail theft is an
over $40 billion dollar problem, and many retailers are looking for even better
countermeasures. Benefit Denial is one of them. The benefit denial concept
describes how offenders will be discouraged from stealing an item they can't use
or gain any benefit from unless they legitimately obtain it. The benefit denial
term originated when crime prevention researcher Read Hayes, PhD was asked by
Security Tag executives (later acquired by Sensormatic/ADT) in 1989 to label the
protective mechanism of action of ink/dye tags and some small clamps that would
damage or ruin apparel, wallets, eyeglasses and jewelry if the tag was illicitly
removed. Dr. Hayes met with the Security Tag executive Bob DiLonardo in 1989 and
presented the benefit denial concept to their marketing team for use in an
The benefit denial idea was that theft offenders were more likely to be deterred
if they couldn't use or in any way benefit from an item unless purchased than if
theft was made more difficult or risky by electronic countermeasures and
protective fixtures. Current benefit denial development is designed to product
countermeasures that make highly desirable products useless unless purchased
throughout the supply chain.
The LPRC's Benefit-Denial Working Group headed by Best Buy's Tim Fisher and
Walmart's Dain Sutherland are working with over a dozen leading retail chains to
attract and work with hot product manufacturers and innovative protection
solution partners to develop and test cost-effective, consumer-friendly systems.