New Asset Protection Leader
Garth Gasse, CFI,
Director - Asset Protection
Educate - Innovate - Advocate
By Gus Downing
Publisher & Editor
26 years of retail Asset Protection experience and a BS
degree in Criminal Justice from the University of North
Carolina, Garth Gasse joined the Retail Industry Leaders
Association (RILA) this past January as their
new Director of Asset Protection. Having super-store,
specialty store, drug store, and department store experience
in his background provides Garth with a keen understanding
of the various retail sectors and the needs and challenges
that the retail industry is facing.
Having worked with a number of the industry's senior thought
leaders; Walter Palmer, Bob Serenson, Chris McDonald and
Chris Gillen, Garth has acquired a deep breadth of knowledge
and experience. Coupled with the fact that he delivered
consistently positive shrink results throughout his career
proves that he has the intuitive ability to build the
relationships that allows him to deliver best in class
solutions and best in class results.
With years of successful field experience, Garth understands
the components of a successful proactive AP program and is
deeply rooted in the fundamental principles of teaching -
training - and coaching. Participating in the evolution of
the retail industry and the rapid-paced change processes
we're all experiencing, Garth realizes the challenges we all
face and is dedicated to helping develop and drive the
educational programs that the industry needs to successfully
face these challenges.
Being a member of the Continuing Education Committee since
2006 for the International Association of Interviewers and
having been a member of the LP Foundation's Coursework
Committee for 3 years, Garth has shown that he's driven by
the belief in the necessity for ongoing education, and that
he's well prepared to help lead the effort for RILA members
and the Asset Protection industry.
Having worked with a number of solution providers in his
prior roles, Garth appreciates the important role solution
providers and all service providers play in helping
retailers solve their complex issues. And while we may be
considered two different groups, in his view we're all on
one team and united by one goal. With that in mind Garth is
committed to engaging solution providers and ensuring that
they have a "Best in Class" venue in which to showcase their
products and services, and that they have the ability to
make an impact and unite with RILA's member retailers.
Given the speed and immensity of change the retail industry
is facing, Garth is passionate about how RILA's focus and
programs on emerging technologies can be a game changer.
Their commitment to helping facilitate the innovation wave
by providing the support structure necessary to bring the
latest technology faster and quicker to the AP industry via
their AP Horizons Committee is the first of its kind.
Over the last few years RILA has certainly had an impressive
group of executives leading their Asset Protection efforts.
From Paul Jones, the current Head of Global Asset Protection
for eBay, to more recently Lisa LaBruno, whose promotion to
Senior Vice President for Retail Operations for RILA opened
the way for Garth to join them as their new Director of
Retail Operations, Asset Protection. However, this is the
first time RILA has had, in effect, two executives committed
to representing the AP industry with a level of subject
matter expertise that should drive value well beyond
It's an exciting time for RILA's Asset Protection effort
right now as they're positioned, with these two executives
and the programs they have, to truly make a positive impact
and help this industry navigate the sea of change we're
facing. We're certain that they're upcoming conference will
be extremely worthwhile and will enable you to take back a
wealth of information to use in your company, and to use for
your own career. And we'd like to challenge those of you
questioning the value to take a fresh look and embrace the
educational value and the value of coming together as an
industry and making sure you're up to date with emerging
technologies, the trends, the programs, and just as
important the people.
Lastly, we'd like to wish Garth the best of success and we
firmly believe he'll represent this industry well.
From all us at the Daily