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New
Shoplifting Protection Created for World's Best Wines
Checkpoint Systems Solution
Allows
Bottles Worth Thousands to Be Available on Shelves
LONDON, UK, and THOROFARE,
NJ – April 9, 2013 –
Checkpoint Systems (NYSE: CKP), a leading global
supplier of shrink management, merchandise visibility and
apparel labeling solutions for the retail industry, today
announced that it has created an innovative solution to
allow wine bottles, some costing up to 100,000 British
pounds, to be securely open-displayed on retail shelves
without damaging the bottle's appearance.
 The
Hedonism Wines team in Mayfair, London, UK, asked Checkpoint
to create a special wrap designed to set off an alarm
whenever a bottle is taken past a security antenna. Unlike
most wine wrap tags available in supermarkets, the security
device from
Alpha, a Checkpoint brand, does not conceal the top of
the bottle, allowing customers to inspect the cork. Most
innovatively, the Alpha Steel Grip Bottle Wrap contains a
rubber insert which prevents accidental damage to the
bottle's foil -- saving the shop thousands of British pounds
in replacements.
The Hedonism Wines team said, “We sell bottles whose labels
were designed by Picasso and Chagal, so you can imagine how
important merchandise aesthetics and appearance are to us.
This meant the solution had to be perfect. We invested a lot
of time working with Checkpoint on the design and several
types of rubber were tested until we finally arrived at the
perfect solution for a bottle of wine that sometimes costs
as much as a house.”
Some 50,000 customized wraps were manufactured, each bearing
Hedonism's logo and colors. Seven months after delivery, the
shop has not seen a single theft.
Per Levin, president & chief sales officer for Checkpoint’s
Shrink Management & Merchandise Visibility Solutions
business, said, “The aim was to create an innovative
solution which was worthy of the premium merchandise
Hedonism Wines offers. Retailers need new solutions to deter
theft and ensure the merchandise is available for open
display to enhance the shopping experience. It is even more
critical at luxury stores where most of the merchandise
requires a discreet but effective solution.”
CONTACT:
George Cohen (for Checkpoint)
GCC, Inc.
617-325-0011
george@gccpr.com
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