Tyco Retail Solutions Unveils
Sensormatic Enhanced EAS Detection
to Help Cut Shrink and Optimize Productivity
Marionnaud Cites Improved
Protection of Merchandise and Profits as Key Benefits
Tyco Retail Solutions (www.tycoretailsolutions.com),
the leading global provider of retail performance and security solutions sold
through ADT and authorized business partners worldwide, today announced the new
Sensormatic Enhanced Detection Electronic Article Surveillance (EAS) suite.
Based upon genuine Sensormatic acousto-magnetic (AM) technology, this solution
provides innovative and more robust shoplifting protection, as well as new
performance functions for easier management of in-store EAS programs. Leading
retailers, such as long-time ADT customer Marionnaud, are already using the
solution and its integrated detection capabilities to help reduce theft and
Product Suite Highlights:
Fully integrated – by leveraging multi-purpose devices, enhanced detection
capabilities are combined in one single system; no stand alone devices are
Add on functionality – allows retailers to incrementally build functionality as
needed, reinforcing their current EAS foundation and providing a clear migration
path to RFID.
Proven reliability – the solution is based upon the industry-leading performance
of genuine Sensormatic AM technology which boasts the highest detection rates of
Optimizes loss prevention capabilities – provides remote and custom event
notification as well as jammer and metal foil "booster" detection.
Bolsters in-store productivity – unique people counting feature aligns staff
with peak traffic times, optimizing labor costs and enabling store associates to
focus on shoppers.
Built upon the Ultra·Exit EAS platform – offers contemporary aesthetic design
and 50 percent lower power consumption than previous systems.
Upgradeable – to include integrated RFID capability, as needed.
Shoplifting is the single largest source of shrink and threatens every
retailer's bottom line. The 2010 Global Retail Theft Barometer reported that
shoplifting cost retailers worldwide over $45 billion in losses last year alone,
citing cosmetics as one of the most highly pilfered product categories. As
shoplifters grow increasingly sophisticated and organized, Tyco Retail
Solutions' Sensormatic Enhanced Detection EAS suite allows retailers to combat
shrink and advanced shoplifting techniques including foil lined booster bags and
jammer systems, all while remaining transparent to shoppers.
Marionnaud, Europe's leading perfumery and cosmetics retailer and part of
internationally recognized A.S. Watson Group, offers a wide selection of
high-value, multi-brand luxury products – a prime target for thieves. According
to Marionnaud, "Shoplifters are more organized and aggressive than ever, using
foil-lined bags and jammer devices commonly exploited by thieves. Sensormatic
brand EAS systems enable us to stay ahead of professional shoplifters, helping
protect our merchandise and our store profits."
Unlike other offerings, the Tyco Retail Solutions Sensormatic Enhanced Detection
EAS suite doesn't require retailers to purchase unsightly stand-alone add on
devices that detract from store aesthetics and take up valuable real estate at
store entrances. AM-based EAS systems are the best selling technology in the
marketplace, especially for retailers with metal-based or metallic-packaged
goods as they offer the highest detection rates to protect all types of highly
In addition, Tyco Retail Solutions customers can optimize productivity
immediately as the Enhanced Detection suite provides integrated people counting,
directionality, "tags too close" notifications as well as local EAS device
management. Together, these capabilities set the stage for a future migration to
Ultra Exit, the foundation of the Enhanced Detection suite, is currently
deployed in over 15,000 stores. The Ultra Exit solution along with its new
enhanced capabilities is now available globally. "With increased functionality,
connectivity and interoperability we offer retailers an integrated platform
approach to improve productivity, enhance security and the flexibility to
migrate to RFID-based inventory visibility solutions," said Robin Hensley, Chief
Technology Officer and Vice President of Engineering for Tyco Retail Solutions.
"Our goal is to provide excellent EAS protection today while offering retailers
the ability to maximize their investment and add fully integrated modules in the
The Tyco Retail Solutions portfolio for retailers is sold through ADT and
authorized business partners around the world. For more information, please